Data-study PR · GFD ONE module
Data-study PR: original research that reporters quote and AI repeats
Data-study PR, also called data-driven PR, turns your data, or a fresh survey, into a story reporters want to cover. We design the study, write it up and pitch it to the outlets on your outlet map in one wave. The coverage earns links for Google and independent mentions in the sources AI answers draw on.
Free, from public data. No logins, back within 2 business days.
Clients
Their stories ran in
Outlet coverage from our client reporting. Logos belong to their owners; no endorsement implied.
In short
It is a module in a GFD ONE plan, sized to your stage on a 20-minute teardown. The Standard scope is a study and a pitch wave every other month, plus four social posts that carry the findings.
Data-study PR · GFD ONE module
What's included
- A data study built from your own data or a new survey
- A pitch wave to reporters at the publications AI engines cite for your topics
- Four social posts with the findings
- Every placement logged, with the link checked and AI pickup tracked
Data-study PR · GFD ONE module
How a study runs
- Find the angle. We look for what your data shows that nobody else can, matched to topics reporters already cover.
- Build the study. Method, numbers, charts and a write-up, checked by someone other than the analyst.
- Pitch in one wave. Personal pitches to the reporters on your outlet map, timed to the news.
- Track it. Each placement goes on the dashboard with its link, the outlet's Ahrefs Domain Rating (DR) and whether an AI engine picked the story up.
The work, in numbers.
- new referring domains credited to moveBuddha's data-study digital PR program
- 3,740
- new referring domains credited to moveBuddha's data-study digital PR program
- Built one study at a time. It is the link base behind a DR 71 site.
- placements for moveBuddha in April 2026 from study pitching
- 35
- placements for moveBuddha in April 2026 from study pitching
- Among them MSN (DR 92), AZCentral (DR 86) and the News & Observer (DR 82).
moveBuddha, a moving marketplace, is our reference client for this work.
3,740
35
Results and coverage from our client reporting.
Joe RobisonJoe Robison
Founder and principal, Green Flag Digital
Joe sets the strategy on every engagement and makes the final call on what counts as evidence. A principal reviews the findings before any client reads them.
What clients say
“Green Flag consistently delivered high quality PR pieces that got mentions and links from some of the largest media brands on the internet.”
Ryan Carrigan, Owner, moveBuddha · via Clutch
The work
Proof from B2B and consumer brands.
These are clients we can name, with the results they got.
B2B · Cybersecurity16earned stories for an upstart cloud security company, 23.3M potential readersRead the case study
B2B · Ed tech SaaSRustici Software165 to 1,868weekly organic sessions after a three-site relaunchRead the case study
B2B · Business insuranceBizInsure51placements, USA Today, Newsweek and MarketWatch among themRead the case study
Consumer · Moving3,740referring domains from one data-study programRead the case study
Consumer · Health mediamindbodygreen+35%traffic on refreshed articles within weeksRead the case study
Consumer · ToursBucket List+902%organic traffic over four yearsRead the case study
Consumer · BeddingPureCare13Knew monthly visits from 22 articlesRead the case study
Consumer · EducationBrokeScholar15 daysfrom publishing the Ramen Index to a New York Times featureRead the case study
Consumer · TravelReservations.com275+placements across 26 digital PR campaignsRead the case study
Related
More in PR
Part of PR. See every service in it.
- Reactive PR Your experts quoted while the story is still news.
- San Diego PR Local PR for San Diego tech and professional services.
- Digital PR for AI search Original data reporters cover and AI answers cite, paid in points.
Also related
Get started
See where you stand.
Tell us where to look. We come back with where you stand today, who gets named instead of you, and the work we'd take first, then walk you through it in a 20-minute teardown.
Questions buyers ask
What is data-study PR?
Data-study PR is digital PR built on original research: a study or survey with a clear finding, written up and pitched to reporters. Coverage earns links, brand mentions and citations that last longer than a single news story.
Do we need our own data?
No, though it helps. Your own data is the hardest thing for a competitor to copy. Without it, we run a survey or combine public datasets into something new.
Do you guarantee coverage?
No. Coverage is never guaranteed. The study, the angle and the outreach are on us, and every pitch and placement is on the dashboard.
How does data-study PR help AI visibility?
AI search engines lean on independent coverage. A 2025 study found "a systematic and overwhelming bias towards Earned media" in the sources they cite (Chen et al., arXiv). A study that reporters cover gives the engines a source that names your brand on the topic.
How often do studies go out?
A study and a pitch wave every other month at the Standard scope. Larger plans run more.
How much does data-study PR cost?
Data-study PR is a module in a GFD ONE plan. The plan is sized to your stage on a 20-minute teardown, and the Standard scope is a study and a pitch wave every other month.
What makes a study worth covering?
A finding nobody else can publish, on a topic reporters already cover, with the method shown. Someone other than the analyst checks every number before it is pitched.
What do you most want from search right now?
Five quick steps, about a minute. Public data only, no logins.