Industry · Cybersecurity
AEO for cybersecurity companies, built on the pages AI engines already cite
Glossary and 101 content is the main way into ChatGPT in cybersecurity. When we looked at one company that ChatGPT barely knew, it had only five citations in all, and every one of them was a glossary page. AEO for cybersecurity companies is the work of earning those citations for your brand: we measure where the engines name you, then build the pages and mentions that get you named more.
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In short
AEO for cybersecurity companies gets a security vendor named when buyers ask ChatGPT, Gemini and Google's AI about its category. In security, the engines lean on glossary and 101 pages, so we compare your AI citations with your Google rankings, find the gap against your top rival and build the pages that close it.
Why now
Why it matters now
A head of product marketing at a cloud security company told us her CEO did not care about links. The number of links doesn't really mean anything to him; he wants to know how they will rank against competitors. She said she was asked about it on the daily.
At any one time about five in a hundred of your buyers are in market and ready to buy, and the other ninety-five are not ready yet. That is the 95-5 rule from LinkedIn's B2B Institute and the Ehrenberg-Bass Institute. The ninety-five still ask AI about the category first. The same marketer said their website was a means of sales enablement, not an inbound funnel, and that SEO had not been a priority for them by any means. Average baseline content is now effectively free with AI, so the pages that win are the ones written with human insight that is hard to create with AI.
What's included
What's included
- An export of your ChatGPT citations, compared with your Google keyword rankings, so you can see where the gap is
- A panel of buyer prompts for your category, run on a schedule, with your share next to your top rival's
- A glossary treated as a knowledge graph rather than a list of terms, where everything is connected through internal links
- 101 and comparison pages written for the security buyer, checked by a person who knows the product
- A monthly read-out in layman's terms, because, as one security marketer told us, when it is broken down that way the green light is given faster
How it works
How we work
- Benchmark the leader. We choose your top competitor and show one to one how you compare.
- Find the gap. We compare the prompts where the leader is named and you are not, page by page.
- Build the pages. We group the glossary into ordered collections, a chronological reading experience for each group of content. A generic glossary may get the traffic, but long term it may not truly support actual customers and leads, so every page links to the product it supports.
- Write for the CISO. When a security team reviewed our drafts, they said they were talking to CISOs and wanted them very compressed, speaking to them directly. We write that way, even when it gives up some raw traffic.
The limits
What we won't sell you
We won't write a generic glossary because a competitor has one. A security marketer warned us that if they got to six months of work with very limited results, that would be where the questions would start to come in. So we pick the terms where you can win first and report the trend on a fixed prompt panel, never a single screenshot of one answer.
We test this on ourselves. Our own hand-written roundup of cybersecurity marketing agencies sat on page three of Google, yet ChatGPT cited it several times, and Bing ranked it first. It was written all by hand and researched very well, with a strong methodology.
The work, in numbers.
- as the ranking source when ChatGPT answers "best interstate moving companies"
- Cited
- as the ranking source when ChatGPT answers "best interstate moving companies"
- One stored ChatGPT answer, pulled from Ahrefs Brand Radar on October 21, 2026, says the movers are "ranked highly by moveBuddha".
- URLs crawled for moveBuddha's AI visibility baseline
- 10,606
- URLs crawled for moveBuddha's AI visibility baseline
- With a 38-prompt panel, a Brand Radar baseline and a 15-fix pack, ranked.
We use the same method in every category. In another one, it looks like this:
Cited
10,606
Results and coverage from our client reporting.
Joe RobisonJoe Robison
Founder and principal, Green Flag Digital
Joe sets the strategy on every engagement and makes the final call on what counts as evidence. A principal reviews the findings before any client reads them.
What clients say
“Green Flag consistently delivered high quality PR pieces that got mentions and links from some of the largest media brands on the internet.”
Ryan Carrigan, Owner, moveBuddha · via Clutch
The work
Proof from B2B and consumer brands.
These are clients we can name, with the results they got.
B2B · Cybersecurity16earned stories for an upstart cloud security company, 23.3M potential readersRead the case study
B2B · Ed tech SaaSRustici Software165 to 1,868weekly organic sessions after a three-site relaunchRead the case study
B2B · Business insuranceBizInsure51placements, USA Today, Newsweek and MarketWatch among themRead the case study
Consumer · Moving3,740referring domains from one data-study programRead the case study
Consumer · Health mediamindbodygreen+35%traffic on refreshed articles within weeksRead the case study
Consumer · ToursBucket List+902%organic traffic over four yearsRead the case study
Consumer · BeddingPureCare13Knew monthly visits from 22 articlesRead the case study
Consumer · EducationBrokeScholar15 daysfrom publishing the Ramen Index to a New York Times featureRead the case study
Consumer · TravelReservations.com275+placements across 26 digital PR campaignsRead the case study
Related
More in Industries
- Cybersecurity PR Coverage, research and conference stories that security buyers and AI answers trust.
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- PR for HR and payroll software Listicles, earned mentions and data stories for HR tech brands.
Also related
Get started
See where you stand.
Tell us where to look. We come back with where you stand today, who gets named instead of you, and the work we'd take first, then walk you through it in a 20-minute teardown.
Questions buyers ask
What is AEO for cybersecurity companies?
It is the work of getting a security vendor named and cited when buyers ask AI engines about its category and its rivals.
Which pages get security vendors cited in AI answers?
Glossary, 101 and comparison pages. At one of the largest security vendors we studied, a single glossary post brought in more than four in ten of all its organic visits, which shows the power law at work. Those same pages are the ones the engines quote.
Should we chase the category leader or own our own space?
You decide whether to be seen as always in the conversation with the leader, or to own your own area where buyers only talk about you. We map both and recommend one.
How does this work with our PR?
Press coverage feeds AI answers. See cybersecurity PR.
How much does AEO for cybersecurity cost?
It is the AEO module in a GFD ONE plan, sized on a 20-minute teardown, with a three-month minimum. Many teams start with the AI Visibility Blueprint, our ten-day audit that ends in a 90-day plan.
What do you most want from search right now?
Five quick steps, about a minute. Public data only, no logins.
Sources and method
Methodology
This page describes how Green Flag Digital runs answer engine optimization for cybersecurity companies as of 2026-11-10. It draws on Joe Robison's recorded calls, walk-throughs and notes from 2024 to 2026, GFD's own AI citation analyses of public security vendors and of its own site, and calls with a cybersecurity client, which are anonymized here. Client results shown come from GFD's moveBuddha work and are marked client-safe in GFD's client records.
References
- OpenAI, Introducing ChatGPT, November 30, 2022. openai.com
- Microsoft, Reinventing search with a new AI-powered Microsoft Bing and Edge, February 7, 2023. blogs.microsoft.com
- Google, Google I/O 2024: new generative AI experiences in Search, May 14, 2024. blog.google
- Google Search Central, AI features and your website. developers.google.com
- LinkedIn B2B Institute, The 95-5 Rule, with research by the Ehrenberg-Bass Institute. business.linkedin.com
- Green Flag Digital client calls and Joe Robison's recorded analyses, 2024 to 2026, anonymized.
History of this topic
- 2022: OpenAI releases ChatGPT, and buyers start asking a chatbot to explain security categories (reference 1).
- 2023: Microsoft puts an AI chat answer into Bing search (reference 2).
- 2024: Google brings AI Overviews to everyone in US search (references 3 and 4).
- 2025: Joe Robison records GFD's first comparison of ChatGPT citations with Google rankings for security vendors, and finds glossary and 101 pages doing most of the work (reference 6).