We’ll help you identify, strategize, and execute on digital PR opportunities to support your marketing and revenue goals.
Let’s set up an intro call to see if our digital PR services are a fit for you!
Digital PR involves creating epic content and pitching it to bloggers and journalists to get backlinks and press attention for your brand.
It’s been exploding in growth the past few years as an alternative to older forms of link building like guest posts, resource pages, and broken link building.
Digital PR is also different from traditional PR and brand PR. It involves creating campaigns around content that is then promoted to earn links to the website overall as well as that piece of content.
So rather than promoting a brand in general, we take a tactical approach and create a reason for bloggers and journalists to talk about your brand.
Digital PR combines the worlds of SEO, traditional PR and content marketing to produce interesting, creative content that gets attention for your brand and supports organic SEO traffic.
That's a mouthful!
In a nutshell, digital PR is a tactical, creative way to earn media attention online.
Digital PR can work across all marketing channels, but aligns especially well with organic search by supporting SEO strategies.
We approach digital PR from a combination of a marketing strategy and SEO-centric perspective.
Our work focuses on creating content that drives organic traffic via search engines.
We do this by aligning content with search volume, creating premium content, and pitching it to willing journalists and bloggers to earn placements and backlinks. It's a virtuous cycle that benefits all involved.
Not all industries and company types can see a good return from digital PR services at this moment.
The best fit companies are:
We give pricing quotes after getting to know your business and marketing goals.
Some industries like finance and insurance are much different, and more competitive, than industries like travel and certain B2B software, so it all depends on industry, competition, goals, and your team's brand and content controls.
For a ballpark estimate, engagements start at $8,000 a month.
We take care of the full digital PR for link building process from start to finish. We collaborate with you to understand what your marketing and traffic goals are and how we can help support those goals.
If you're ready to discuss this in further detail, book the first call now!
Digital PR can be very complementary with traditional PR teams and can work together.
Traditional PRs can pitch the digital PR content created to their own network of contacts.
Digital PR teams can also focus on more specific outlets if needed.
This relationship should definitely be part of the initial planning phases!