Data-Driven Strategies
We perform extensive research to build a data-backed campaign strategy with high ROI.
You bring the goals we build
the strategy.
Bleeding-Edge Campaigns
Our proprietary database tracks what's working - and what's not - in the world of content placements in the press. We give journalists and bloggers what they want.
Future-Proof Earned Media
We create mutually beneficial content that helps both publishers and brands. These are real stories based on trusted data that stand on their own without the tricks
Our latest insights
The GFD Tech100: Ranking the Most Dynamic Companies Funded by Silicon Valley VC Firms for Q3 2026
Newest Release for Q3 2026 - this represents the latest quarterly rankings, valid through September 30, 2026. Next release for…
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Digital PR Strategies for 2026
This guide covers what digital PR is, the ten strategies we use to decide a campaign's job before we pick…
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What Is Answer Engine Optimization? The Guide That Explains Why Ranking #1 No Longer Gets You Cited
Answer engine optimization (AEO) is the practice of making your brand the source an AI system cites or names when…
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Technical SEO Checklist for 2026: The 22-Minute Checkup + Free Workbook
Updated September 21, 2026. Start with the weekly checkup, use the workbook to investigate what fails, and bring in help…
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We tracked the finance pages ChatGPT cited most. Eleven months later, half of them get zero citations.
The short version: ChatGPT citations in personal finance do not last. Of the 215 pages it cited most in October…
Read MoreContent Pruning for SEO: How I’m Rebuilding a Site After a 95% Traffic Drop and You Can Too
I own a website I've had for a while in the tech software space that totally lost 95% of its…
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Top AI Models Ranked on LLM Leaderboards
August 2026 – Top AI Models and LLM Leaderboards Updated Friday, August 21, 2026: There is no honest one-model answer this…
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Digital PR for SEO, AEO, and AI Search: What Has Changed and Why It Matters
Latest update: July 2026 Google still dominates search, but as the line between traditional and AI search blurs, the role…
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35 Digital PR Examples & Campaign Frameworks (Updated July 2026)
This post started three years ago as a place to collect campaigns worth borrowing from. It's become our go-to for…
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Human Resources Digital PR Examples for HR Brands in 2026
HR may be an internal function, but the work of HR increasingly happens in digital spaces, and so do the…
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Real Estate Digital PR: The Best Examples and Ideas for Your 2026 Marketing Strategy
When it comes to real estate, many would-be buyers scroll Zillow, check Redfin, use online calculators to determine how much…
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PR Pricing and Packages: A Transparent Guide for First-Time Buyers
Most founders and marketing leaders discover PR when they want to level up their credibility. The thinking usually goes something…
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Digital PR vs Content Marketing
In a content marketing campaign, an asset is created and promoted to give publishers a reason to talk about your…
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