Why wait for passive media coverage from your stodgy old PR firm?
Instead of waiting for news to happen, we help you create the story with content, data, and hands-on media outreach.
We help tech & professional services firms land media coverage and grow their brand.
Let’s set up an intro call to see if our San Diego PR services are a fit for you!
We build premium content for you that gets attention and is SEO-driven. Without it, the link placements wouldn't exist.
We help our clients get placements in top-tier publications and blogs that are relevant to your campaign, in San Diego and throughout the world.
We Create Data-Driven Stories for You
Why wait to launch a product or hire a new CEO to get in the news?
There are thousands of stories going out daily across the media world. You can enter the conversation by creating ideas, studies, and surveys worth talking about. This gets media coverage for your brand.
Some call this digital PR, content PR, or online PR. Whatever you call it, it involves creating epic content and pitching it to bloggers and journalists to get backlinks and press attention for your brand.
We Pitch the Media Proactively
So rather than promoting a brand in general, we take a tactical approach and create a reason for bloggers and journalists to talk about your brand.
We pitch any and all the media outlets that may be interested in covering, and help you establish long-term relationships that grow.
We’ve Crafted a Unique 15-Step GFD PR Workflow Across 5 Years
What’s the difference between a firm that delivers and one that doesn’t? Their workflow and delivery. Anyone can understand the theory, but the marketing content operations flow is the hard part to figure out.
We’ve been in trenches testing topics, strategies and frameworks that work.
We’ve done thousands of hours of research and live testing – figuring out what resonates.
From industry research, to topic selection, keyword matching, content creation, design, linkable market research, and then the promotion and followup process itself. It’s a well-timed series of events that, when done properly, produces solid results.
The Content is the Difference Maker
We build high-fidelity content that stands out, head and shoulders above other companies.
While in-house content creation is great for the companies that can hire the right team, oftentimes this higher level of content requires coordinated teams of researchers, writers, designers, and marketers to se the campaign from start to finish.
We specialize in these types of content formats:
Finding the Frameworks that Work – in Your Situation
By focusing on frameworks + formats that work now – not 5 years ago – we can help you stand out vs your competitors and earn media coverage that they can’t.
We typically work with you on building a top-of funnel content creation strategy that ties in with your company.
We build content that stands on its own and can guide the PR campaign. Typically this means visual assets such as maps and infographics, surveys, or new data studies.
Where the Rubber Hits the Road: Media Outreach
We then pitch 100-200+ bloggers and journalists. At the end of the day, they either like it or they don’t. This is the utmost in link quality, as it requires strict editorial approval.
Landing Coverage in New York Times + Bloomberg
We’ve landed coverage from top publications including New York Times, Barron’s, Bloomberg, and more.
Creating high-fidelity content and pitching it to relevant outlets is not cheap, but it’s way more ROI-positive than low-quality campaigns – or doing nothing.
While a budget is a good place to start, the ultimate goal is to get value and ROI from the work, not the lowest price. To give you a ballpark: content creation, PR and link building services at national PR + marketing agencies range anywhere from $5,000 to $500,000 a month dependent on your company goals, industry, competition, and growth targets.
PR, digital PR and link building pricing is variable depending on the industry and volume. Some industries such as travel and finance are harder to get traction in, so we have to factor that in. There are other variables such as editorial approval and quantity of assets built per month.
Interested to see if this pricing aligns with your budget and ROI goals? Fill out the quote form on this page to get started!
I hope to meet you soon, and hear what your small business brand goals are for this year!
Joe Robison, Green Flag Digital
While we are a San Diego PR agency, our experience extends far beyond one local niche. Our team has supported brands in San Diego, across the U.S., and internationally across industries including e-commerce, cybersecurity, HR tech, sports software, legal, wealth management, and travel.
What makes San Diego a truly differentiated market is the fact that it's considered a test market. It's truly a "Single-County" Market: The San Diego Designated Market Area (DMA) is one of the few large markets in the country that consists of just one county. This allows researchers to isolate data with greater accuracy than in markets like New York or Chicago, which span multiple states and dozens of counties.
My personal read on the market is that you also get the California sensibility and progressive approach to tech adoption and cultural trends - given the proximity to Los Angeles and willingness to adopt software from San Diego - while also combining a population that includes people from all over the U.S. Kids come from Connecticut to Pacific Beach post-college to live their best life, military members are stationed here, and executives come to work at biotech firms.
San Diego is an intersection of many worlds - and the proximity to Mexico is an interesting factor as well.
According to Google's AI search results: "The top news and magazine publications in San Diego include The San Diego Union-Tribune (daily newspaper), San Diego Magazine (lifestyle), Voice of San Diego (nonprofit investigative news), and San Diego Business Journal. Other key sources include The San Diego Reader (alternative weekly), Times of San Diego (digital news), and San Diego Voice & Viewpoint (African-American community focus)."
Digital PR combines the worlds of SEO, traditional PR and content marketing to produce interesting, creative content that gets attention for your brand and supports organic SEO traffic.
That's a mouthful!
In a nutshell, digital PR is a tactical, creative way to earn media attention online.
Digital PR can work across all marketing channels, but aligns especially well with organic search by supporting SEO strategies.
In a world where AI search is starting to catch up to Google Search, digital PR is even more relevant for answer engine optimziation (AEO) and generative engine optimization (GEO) - basically ways to show up in ChatGPT!
We approach digital PR from a combination of a marketing strategy and SEO-centric perspective.
Our work focuses on creating content that drives organic traffic via search engines.
We do this by aligning content with search volume, creating premium content, and pitching it to willing journalists and bloggers to earn placements and backlinks. It's a virtuous cycle that benefits all involved.
Not all industries and company types can see a good return from digital PR services at this moment.
The best fit companies are:
We give pricing quotes after getting to know your business and marketing goals.
Some industries like finance and insurance are much different, and more competitive, than industries like travel and certain B2B software, so it all depends on industry, competition, goals, and your team's brand and content controls.
For a ballpark estimate, engagements start at $8,000 a month.
We take care of the full digital PR for link building process from start to finish. We collaborate with you to understand what your marketing and traffic goals are and how we can help support those goals.
This includes:
If you're ready to discuss this in further detail, book the first call now!
Links are a fundamental part of Google's search algorithm, and earning links in a natural, sustainable way by creating and promoting good content is encouraged by Google.
Digital PR helps earn high authority coverage, and with it links, from top media outlets.
These powerful mentions and links are like the Seal Team 6 of your link building and SEO efforts.
Digital PR can be very complementary with traditional PR teams and can work together.
Traditional PRs can pitch the digital PR content created to their own network of contacts.
Digital PR teams can also focus on more specific outlets if needed.
This relationship should definitely be part of the initial planning phases!
