We Create Data-Driven Stories for You
Why wait to launch a product or hire a new CEO to get in the news?
There are thousands of stories going out daily across the media world. You can enter the conversation by creating ideas, studies, and surveys worth talking about. This gets media coverage for your brand.
Some call this digital PR, content PR, or online PR. Whatever you call it, it involves creating epic content and pitching it to bloggers and journalists to get backlinks and press attention for your brand.
We Pitch the Media Proactively
So rather than promoting a brand in general, we take a tactical approach and create a reason for bloggers and journalists to talk about your brand.
We pitch any and all the media outlets that may be interested in covering, and help you establish long-term relationships that grow.
We’ve Crafted a Unique 15-Step GFD PR Workflow Across 5 Years
What’s the difference between a firm that delivers and one that doesn’t? Their workflow and delivery. Anyone can understand the theory, but the marketing content operations flow is the hard part to figure out.
We’ve been in trenches testing topics, strategies and frameworks that work.
We’ve done thousands of hours of research and live testing – figuring out what resonates.
From industry research, to topic selection, keyword matching, content creation, design, linkable market research, and then the promotion and followup process itself. It’s a well-timed series of events that, when done properly, produces solid results.
The Content is the Difference Maker
We build high-fidelity content that stands out, head and shoulders above other companies.
While in-house content creation is great for the companies that can hire the right team, oftentimes this higher level of content requires coordinated teams of researchers, writers, designers, and marketers to se the campaign from start to finish.
We specialize in these types of content formats:
- High-quality infographics
- Engaging maps
- Surveys and data studies that break the news
- Long-form blog post content that ranks and earns links
- Other digital PR campaigns for press attention and links
Finding the Frameworks that Work – in Your Situation
By focusing on frameworks + formats that work now – not 5 years ago – we can help you stand out vs your competitors and earn media coverage that they can’t.
We typically work with you on building a top-of funnel content creation strategy that ties in with your company.
We build content that stands on its own and can guide the PR campaign. Typically this means visual assets such as maps and infographics, surveys, or new data studies.
Where the Rubber Hits the Road: Media Outreach
We then pitch 100-200+ bloggers and journalists. At the end of the day, they either like it or they don’t. This is the utmost in link quality, as it requires strict editorial approval.
Landing Coverage in New York Times + Bloomberg
We’ve landed coverage from top publications including New York Times, Barron’s, Bloomberg, and more.
Creating high-fidelity content and pitching it to relevant outlets is not cheap, but it’s way more ROI-positive than low-quality campaigns – or doing nothing.
While a budget is a good place to start, the ultimate goal is to get value and ROI from the work, not the lowest price. To give you a ballpark: content creation, PR and link building services at national PR + marketing agencies range anywhere from $5,000 to $500,000 a month dependent on your company goals, industry, competition, and growth targets.
PR, digital PR and link building pricing is variable depending on the industry and volume. Some industries such as travel and finance are harder to get traction in, so we have to factor that in. There are other variables such as editorial approval and quantity of assets built per month.
Interested to see if this pricing aligns with your budget and ROI goals? Fill out the quote form on this page to get started!
I hope to meet you soon, and hear what your small business brand goals are for this year!
Joe Robison, Green Flag Digital