There are different types of link building. We’ll cover a few here – but reach out to us to customize a package that will work best for you.
Organic Compounding Campaigns: Take the “Warren Buffet” approach by creating a helpful and interesting, best-in-class piece of content that can rank and bring in traffic on it’s own. This is truly an asset that pays dividends like an annuity. It features highly-visual and researched long-form content that is so good it can be pitched to other websites to get linked to. This starts a snowball effect and attracts links like a flywheel over time. This is a medium-large effort and has positive outcomes for building traffic and acquiring links. Typically this can attract 2-5 links in 30 days, and then anywhere from 20-40 natural pickups over the following 2 years. Best for (Ahrefs) traffic value of $1-10k+ a month.
Highly Relevant, High Impact, or Hybrid Infographic Link Building: Infographics can be a key component of the Organic Compounding campaigns, but may be a more surgical approach, going for either high industry relevancy, high link volume, or a blend. We can work with you on the 3-H’s to find the right combination to help achieve your goals.
Modernized Resource Page Link Building This service involves our agency researching a receptive audience in your industry, creating a resource page that is published on your brand’s website, and letting organizations and companies know about your resource page with outreach. This is one of the oldest forms of link building, and a surefire way to build authority and establish your name as a part of the community you’re serving. It’s a good fit for new sites that want to build up initial traction, as well as for larger sites looking to diversify link profile and spread their message. We have implemented a modern approach that takes a different approach and sees higher conversion rates than is typical.
Digital PR Link Building: We have a dedicated digital PR page that details our suite of digital PR services, from ‘Quick Hits’ to ‘Evergreen Trends’ campaigns. We can help you land quicker coverage on radio station and local news sites, highly-relevant industry campaigns, or long-form brand and topic-building campaigns.
Our agency link building services involve a vetted and tested 10-step process including audience research, industry research, topic selection, keyword matching, content creation, linkable market research, and then the promotion and followup process itself. It’s a well-timed series of events that, when done properly, produces solid results.
Although resource link building is a timeless practice, we still research what’s working now and focus on formats that work presently, and we’ve seen tactics needing to evolve every 6 months. High-caliber link building campaigns have a competitive edge and test out new techniques all the time.
We then build the page that will live on your website – we meticulously research and write the content for the page, format it, and include additional visuals as needed. These city authoritative sources and are substantial reference pages.
Then we identify the specific people working at the organizations that we can reach out to. We find best fit, best contact, name, email and then prep for outreach.
We then pitch 100-200+ bloggers, website owners, and journalists. At the end of the day, they either like it or they don’t. This is the utmost in link quality, as it requires strict editorial approval.
Typically we see anywhere from a 4-8% placement rate on these campaigns, but it can range even higher in some cases.
We’ve successfully landed placements on prominent organization and corporation resource pages.
While a budget is a good place to start, the ultimate goal is to get value and ROI from the work, not the lowest price. To give you a ballpark, resource page link building services range from $3,000-5,000 per campaign.
Resource page link building pricing is variable depending on the industry and volume. Some industries such as travel and finance are harder to get traction in, so we have to factor that in. We also consider audience size and receptiveness to these types of campaigns. There are other variables such as editorial approval and quantity of assets built per month.
Interested to see if this pricing aligns with your budget and ROI goals? Fill out the quote form on this page to get started!
Feel free to reach out and we can discuss win-win resource page link building.
Joe Robison, Green Flag Digital