A technical SEO consultant who finds why your pages aren't indexed and fixes it
Just because Google can crawl a page doesn't mean it will index it, and just because it is indexed doesn't mean it will rank. We find the step where your pages drop out.
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In short
Green Flag Digital's technical SEO consultant service is for in-house marketing and SEO leads at B2B companies whose pages fail to crawl, render, index or rank. We find the step where pages drop out, whether the cause is JavaScript, crawl budget, a migration or a blocked AI crawler, then rank the fixes and check each one after it ships.
Why now
Why it matters now
One marketing lead wrote to us that they needed technical SEO help because their rankings kept dropping while every other metric was going up, and they couldn't figure out the problem. Another, running a platform with millions of user pages, had run into issues with crawl limits.
The stakes rose with AI answers. Google shows a page as a supporting link in AI Overviews only if it is indexed and snippet-eligible (reference 1), and OpenAI leaves sites that block OAI-SearchBot out of ChatGPT search (reference 2).
Technical SEO · GFD ONE module
What's included
- A crawl, render, index and rank diagnostic that finds the step where your important pages fall out
- A full crawl of the site with your analytics connected, so every URL carries its last 30 days of traffic before we judge it
- A scorecard and a few clear insights up front, because no one wants to look at a massive table
How it works
How we work
There are something like 200 different things you could look at. Knowing the top three that really move the needle, and which one comes first, is the hard part.
- We start by asking for the top three priorities you have already found on the technical side, or whether you are still getting your bearings. We check whether search engines can crawl the page, then render it, then index it, then rank it. The first link in that chain that breaks is the first thing we fix.
- We focus on the top-level issues that stand out the most and prioritize them to the best of our ability, rather than handing over every warning a crawler throws.
- SEO is a little bit of art, a little bit of science and a little bit of testing, and different sites react differently. On large sites we run three-week test cycles instead of a six-week audit. Each cycle changes as little as it can, because in SEO, in particular, it's tough to work with just single variables.
- Your developers ship each fix, and we re-crawl until the pages move.
Technical SEO · GFD ONE module
What we fix most often
When a JavaScript site's pages won't index, the first move is to pre-render, give every page its own URL and put substantial content on it. That is a very good first effort. Google documents how it renders JavaScript (reference 3).
Clean 301s are fine and totally normal. Chains of five or more are worth fixing, and so is a 302 that was never meant to be temporary.
A link in the body copy counts for more than one in an automated side panel, and a help article should link to three to five or more related articles. On large sites that also protects crawl budget (reference 4).
We have moved data tables out of Datawrapper and Flourish embeds into native HTML, because Google may not fully crawl and understand what sits inside them.
On speed, Google is generally using the mobile score, so getting mobile fast is key. We read Core Web Vitals from Search Console field data (reference 5).
Relaunches need their own check. Anytime there's a new website relaunch, there could be things that are missed for SEO: were some of these pages forgotten about, or does the design negatively affect the keywords we're currently ranking for? Migrations have their own page, website redesign SEO, and our technical SEO checklist lists checks you can run first.
Compared
How a consultant differs from an agency
| Full-service SEO agency | GFD technical SEO consultant | |
|---|---|---|
| Who you talk to | An account team | A senior consultant |
| What you get | A monthly package of tactics | The few fixes that matter, ranked |
| When the work ends | When the contract does | When the fixes ship and the re-crawl confirms them |
Technical SEO is kind of like fine-tuning a Ferrari. The fuel for it would be new content, and then getting press and backlinks. When the engine is sound, we say so and point you to SEO services or link building.
The limits
What we won't sell you
One marketing lead told us his board wanted another audit from a different firm, and his answer was to fix what they already had before paying for a second one. We don't sell a 200-page audit. I would advise against spending weeks or over a month on any sort of technical SEO audit.
For a young site with little traffic, a technical audit is often the wrong first priority, and we will say so on the teardown.
Case study · moveBuddha
10,606 URLs crawled for moveBuddha's AI visibility baseline
With a 38-prompt panel, a Brand Radar baseline and a 15-fix pack, ranked.
moveBuddha's AI visibility baseline
- 10,606URLs crawled
- 38prompts in the panel
- 15fixes, ranked
Who runs the work.
Results and coverage from our client reporting.
Joe RobisonJoe Robison
Founder and principal, Green Flag Digital
Joe sets the strategy on every engagement and makes the final call on what counts as evidence. A principal reviews the findings before any client reads them.
Joe Robison on LinkedInWhat clients say
“Green Flag consistently delivered high quality PR pieces that got mentions and links from some of the largest media brands on the internet.”
Ryan Carrigan, Owner, moveBuddha · via Clutch
The work
Proof from B2B and consumer brands.
These are clients we can name, with the results they got.
B2B · Cybersecurity16earned stories for an upstart cloud security company, 23.3M potential readersRead the case study
B2B · Ed tech SaaSRustici Software165 to 1,868weekly organic sessions after a three-site relaunchRead the case study
B2B · Business insuranceBizInsure51placements, USA Today, Newsweek and MarketWatch among themRead the case study
Consumer · Moving3,740referring domains from one data-study programRead the case study
Consumer · Health mediamindbodygreen+35%traffic on refreshed articles within weeksRead the case study
Consumer · ToursBucket List+902%organic traffic over four yearsRead the case study
Consumer · BeddingPureCare13Knew monthly visits from 22 articlesRead the case study
Consumer · EducationBrokeScholar15 daysfrom publishing the Ramen Index to a New York Times featureRead the case study
Consumer · TravelReservations.com275+placements across 26 digital PR campaignsRead the case study
Get started
See where you stand.
Tell us where to look. We come back with where you stand today, who gets named instead of you, and the work we'd take first, then walk you through it in a 20-minute teardown.
Questions buyers ask
What does a technical SEO consultant do?
A technical SEO consultant finds why search engines and AI crawlers fail to crawl, render, index or rank your pages, ranks the fixes and works with your developers to ship them. Just because a page can be crawled doesn't mean it will be indexed, and just because it can be indexed doesn't mean it will rank.
When should we hire a consultant instead of an agency?
When the problem is specific, like the retailer who wrote to us about an impending migration off a 20-year-old platform with major SEO issues and rankings in continual decline for several years.
Do you make the changes or do our developers?
Where we have CMS access we ship fixes ourselves; code changes go to your developers as tickets. If you're the React expert and I can be the technical SEO expert, we can make it happen.
Can you check whether AI crawlers can reach our site?
Yes. We read robots.txt for each AI crawler and test the CDN, which robots.txt won't show. OpenAI runs separate crawlers for search and training (reference 2), and Google has the Google-Extended token (reference 6).
How much does a technical SEO consultant cost?
It is a module in a GFD ONE plan, sized on a 20-minute teardown, with a three-month minimum. To review the whole site first, start with an SEO audit.
What do you most want from search right now?
Three taps, then your site. About a minute. Public data only, no logins.
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Sources and method
Methodology
This page describes how Green Flag Digital runs technical SEO work as of 2026-11-10. It draws on Joe Robison's recorded audits, client walkthroughs and intro calls from 2020 to 2025, and on buyer calls and contact-form messages, which are anonymized here. The redirect and internal-link thresholds are working rules from that practice, not Google rules. The client result comes from GFD's moveBuddha work and is marked client-safe in GFD's client records.
References
- Google Search Central, AI features and your website. developers.google.com
- OpenAI, Overview of OpenAI crawlers. developers.openai.com
- Google Search Central, Understand JavaScript SEO basics. developers.google.com
- Google Search Central, Large site owner's guide to managing your crawl budget. developers.google.com
- Google Search Central, Understanding Core Web Vitals and Google search results. developers.google.com
- Google, An update on web publisher controls, September 28, 2023. blog.google
- Google Search Central Blog, Understanding web pages better, May 23, 2014. developers.google.com
- Google Search Central Blog, Rolling out mobile-first indexing, March 26, 2018. developers.google.com
- IETF, RFC 9309: Robots Exclusion Protocol, September 2022. rfc-editor.org
- Google, Google I/O 2024: new generative AI experiences in Search, May 14, 2024. blog.google
- Green Flag Digital company records: founded in 2015 by Joe Robison.
- Green Flag Digital client and buyer calls and contact-form messages, 2020 to 2026, anonymized.
History of this topic
- 2014: Google says it now renders pages with JavaScript, which makes rendering a technical SEO problem in its own right (reference 7).
- 2015: Green Flag Digital opens (reference 11).
- 2018: Google starts moving sites to mobile-first indexing, so the mobile version of a page becomes the one it indexes (reference 8).
- 2022: The robots.txt rules, in use since the 1990s, become an internet standard (reference 9).
- 2023: Google adds the Google-Extended token for AI training controls, and robots.txt starts to govern AI crawlers too (reference 6).
- 2024: Google brings AI Overviews to everyone in US search, tying AI answers to the same index technical SEO protects (reference 10).