We landed coverage for an education and student discount client on NY Times:
To do this, we created something truly useful, and based on real data: and Index of the Best Towns for Students on a Budget, which we called The Ramen Index:
How we produced this in collaboration with the client:
We built out a strong index with a lot of ranking factors, analyzing key data points to uncover where students could live the most affordably, while also enjoying life and having fun:
Then we visualized this in an interactive mapping tool:
In the coverage, The New York Times used the data we created with the client, and formatted it in their own way:
This campaign focused on new insights, rock-solid data, and true value to the reader. At the end of the day, the campaign stood on its own. We helped the client share this with the right people who demonstrated that they wanted to write about this content, and we helped connect the dots.
This was a fun campaign, and we went on to produce many more with similar success.
“Green Flag Digital did an amazing job catering each campaign to our audience and brand while still making the content interesting and attractive from a promotion standpoint. So much thought and research went into each campaign; you really can tell they care about what they do and helping their clients.”Mark Mazza, Contender Digital / BrokeScholar (via Clutch)