Industry · Cybersecurity
A cybersecurity PR agency that reports on every pitch it makes
If I'm a CISO and you pitch me on LinkedIn, don't bother me. But if I'm at a conference and I see a smart person presenting a brand win, that gets through. That is how security buyers notice a vendor, and it is the job of a cybersecurity PR agency: put your people and your research where those buyers already look.
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Clients
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Outlet coverage from our client reporting. Logos belong to their owners; no endorsement implied.
In short
Green Flag Digital is a cybersecurity PR agency for security vendors. We pitch research-led stories, reactive commentary from your experts and conference talks to the outlets that cover your rivals, and we report every pitch and placement monthly. The coverage feeds the AI answers security buyers read.
Why now
Why it matters now
A head of product marketing at a cloud security company told us they were paying an astronomical amount to a different PR agency. Once every three months they got something small. They promised big and delivered low. When we asked how many times the company had been covered in the past year, she said she had no idea; they had zero reporting.
A piece of content that mentions your company, whether it links or not, now has a stronger impact on AI search than ever. Coverage that used to be a press clipping is now a source the engines read when a buyer asks who leads your category.
What's included
What's included
- A plan to position the company and its CEO among the top cybersecurity brands, with a steady presence in the news
- A master media list of every domain that covered your competitors in the past year
- Research-led stories built on your data, pitched to security and business press
- Commentary from your researchers when a breach is in the news
- Conference talk proposals, with topics tested first on what is already popular in your research feed
- A monthly report of every pitch, reply and placement
How it works
How we work
- Choose the lane. Do you want to be seen as always in the conversation with the category leader, or own your own area where reporters only talk about you? We answer that first.
- Pick the outlets. There's always going to be a bigger name than you at your stage, so we also find outlets that are popular and growing fast, just as approachable and sometimes more impactful, even if they fly under the radar.
- Pitch fast. When a story breaks, the research team takes it to the press right away, with a named expert ready to comment.
- Over-communicate. If you know we tried something three times and landed nothing, you will be far happier than if nothing was communicated at all.
The limits
What we won't sell you
We won't sell you pay-to-play awards as press. They are what they are, and we tell you which entries cost money before you pay. Journalists kind of hate AI and they have a nose for it, so every pitch is written and checked by a person.
When that same security marketer moved her PR to us, she gave three reasons: clear metrics and reporting, that it was very easy to give feedback and see it actually implemented, and that we were easy to work with.
The work, in numbers.
- placements for moveBuddha in April 2026 from study pitching
- 35
- placements for moveBuddha in April 2026 from study pitching
- Among them MSN (DR 92), AZCentral (DR 86) and the News & Observer (DR 82).
- new referring domains credited to moveBuddha's data-study digital PR program
- 3,740
- new referring domains credited to moveBuddha's data-study digital PR program
- Built one study at a time. It is the link base behind a DR 71 site.
Our security PR follows the same method we use in every category. In another one, it looks like this:
35
3,740
Results and coverage from our client reporting.
Joe RobisonJoe Robison
Founder and principal, Green Flag Digital
Joe sets the strategy on every engagement and makes the final call on what counts as evidence. A principal reviews the findings before any client reads them.
What clients say
“Green Flag consistently delivered high quality PR pieces that got mentions and links from some of the largest media brands on the internet.”
Ryan Carrigan, Owner, moveBuddha · via Clutch
The work
Proof from B2B and consumer brands.
These are clients we can name, with the results they got.
B2B · Cybersecurity16earned stories for an upstart cloud security company, 23.3M potential readersRead the case study
B2B · Ed tech SaaSRustici Software165 to 1,868weekly organic sessions after a three-site relaunchRead the case study
B2B · Business insuranceBizInsure51placements, USA Today, Newsweek and MarketWatch among themRead the case study
Consumer · Moving3,740referring domains from one data-study programRead the case study
Consumer · Health mediamindbodygreen+35%traffic on refreshed articles within weeksRead the case study
Consumer · ToursBucket List+902%organic traffic over four yearsRead the case study
Consumer · BeddingPureCare13Knew monthly visits from 22 articlesRead the case study
Consumer · EducationBrokeScholar15 daysfrom publishing the Ramen Index to a New York Times featureRead the case study
Consumer · TravelReservations.com275+placements across 26 digital PR campaignsRead the case study
Get started
See where you stand.
Tell us where to look. We come back with where you stand today, who gets named instead of you, and the work we'd take first, then walk you through it in a 20-minute teardown.
Questions buyers ask
What does a cybersecurity PR agency do?
It gets a security vendor and its experts covered by the press its buyers read.
Do you pitch tier-one business press?
Yes, when the story fits. We also do higher volume than a New York City PR agency that would only try to get you a Forbes feature and nothing else.
Do you only run big campaigns?
No. We call them quick hits: smaller campaigns that are not a full in-depth write-up, for when you just want to land coverage more quickly.
How does PR help us show up in AI answers?
Coverage is a source the engines read. See AEO for cybersecurity.
How much does a cybersecurity PR agency cost?
It is the digital PR module in a GFD ONE plan, sized on a 20-minute teardown, with a three-month minimum.
What do you most want from search right now?
Five quick steps, about a minute. Public data only, no logins.
Sources and method
Methodology
This page describes how Green Flag Digital runs PR for cybersecurity companies as of 2026-11-10. It draws on Joe Robison's recorded calls and team meetings from 2024 and 2025 and calls with a cybersecurity client, which are anonymized here. Client results shown come from GFD's moveBuddha work and are marked client-safe in GFD's client records.
References
- US Securities and Exchange Commission, SEC adopts rules on cybersecurity risk management, strategy, governance, and incident disclosure by public companies, July 26, 2023. sec.gov
- Green Flag Digital client calls and team meetings, 2024 to 2025, anonymized.
History of this topic
- 2023: The SEC requires public companies to disclose material cybersecurity incidents, which puts breaches and security leaders in the business press more often (reference 1).