Reactive digital PR · GFD ONE module
Reactive PR: your experts in the story while it is still news
Reactive PR, sometimes called newsjacking, gets your experts quoted in news stories as they break. We watch the news in your category, draft expert comment with your team, and pitch it while reporters are still writing, to the outlets AI engines cite most for your buyers' questions.
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Clients
Their stories ran in
Outlet coverage from our client reporting. Logos belong to their owners; no endorsement implied.
In short
It is the Digital PR module in a GFD ONE plan: five reactive stories a month at the Standard scope, sized to your stage on a 20-minute teardown.
Reactive digital PR · GFD ONE module
What's included each month
- Five reactive stories pitched to reporters at the outlets on your outlet map
- Expert comment drafted with your team and approved before it goes out
- A watch on the news in your category, built into GFD ONE
- Every placement logged, with the link checked and AI pickup tracked
Reactive digital PR · GFD ONE module
How it works
- Set the beats. At kickoff we agree the topics, the experts, what they will and won't comment on, and who approves.
- Watch. The newsstream flags stories in your category as they publish.
- Draft and approve. We draft the comment and your expert approves or edits it.
- Pitch and log. The pitch goes to the reporter on the story, and the placement lands on the dashboard when it runs.
The work, in numbers.
- placements for moveBuddha in April 2026 from study pitching
- 35
- placements for moveBuddha in April 2026 from study pitching
- Among them MSN (DR 92), AZCentral (DR 86) and the News & Observer (DR 82).
Reactive pitching and study pitching use the same outlet map and the same reporter relationships.
35
Results and coverage from our client reporting.
Joe RobisonJoe Robison
Founder and principal, Green Flag Digital
Joe sets the strategy on every engagement and makes the final call on what counts as evidence. A principal reviews the findings before any client reads them.
What clients say
“Green Flag consistently delivered high quality PR pieces that got mentions and links from some of the largest media brands on the internet.”
Ryan Carrigan, Owner, moveBuddha · via Clutch
The work
Proof from B2B and consumer brands.
These are clients we can name, with the results they got.
B2B · Cybersecurity16earned stories for an upstart cloud security company, 23.3M potential readersRead the case study
B2B · Ed tech SaaSRustici Software165 to 1,868weekly organic sessions after a three-site relaunchRead the case study
B2B · Business insuranceBizInsure51placements, USA Today, Newsweek and MarketWatch among themRead the case study
Consumer · Moving3,740referring domains from one data-study programRead the case study
Consumer · Health mediamindbodygreen+35%traffic on refreshed articles within weeksRead the case study
Consumer · ToursBucket List+902%organic traffic over four yearsRead the case study
Consumer · BeddingPureCare13Knew monthly visits from 22 articlesRead the case study
Consumer · EducationBrokeScholar15 daysfrom publishing the Ramen Index to a New York Times featureRead the case study
Consumer · TravelReservations.com275+placements across 26 digital PR campaignsRead the case study
Related
More in PR
Part of PR. See every service in it.
- San Diego PR Local PR for San Diego tech and professional services.
- Digital PR for AI search Original data reporters cover and AI answers cite, paid in points.
- Data-study PR Original research that reporters quote and AI repeats.
Also related
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Tell us where to look. We come back with where you stand today, who gets named instead of you, and the work we'd take first, then walk you through it in a 20-minute teardown.
Questions buyers ask
What is reactive PR, or newsjacking?
Reactive PR, sometimes called newsjacking, is pitching expert comment to reporters on stories that are breaking now, instead of waiting for your own announcement. It earns mentions and links in coverage that is already being written.
How fast do you respond to news?
Speed is the point, so we agree topics, experts and an approval path before the first story breaks. After that, a pitch can go out the same day the story does.
Will our experts need to give interviews?
Sometimes. Most reactive placements are written comment. When a reporter wants a call, we prepare your expert first.
Do you guarantee placements?
No. Reporters decide what runs. We answer for the work: every pitch and every placement is on your dashboard, with its link.
How is reactive PR different from data-study PR?
Reactive PR rides stories that already exist. Data-study PR creates the story with your own research. Many clients run both.
How much does reactive PR cost?
Reactive PR is the Digital PR module in a GFD ONE plan. The plan is sized to your stage on a 20-minute teardown, and the module's Standard scope is five reactive stories a month.
Can our team turn a story down?
Yes. At kickoff we agree the topics your experts will and won't comment on, and nothing goes out until your expert approves it.
Does reactive PR help with AI search?
It can. Expert comment in the news earns mentions and sometimes links on independent sites. A 2025 study of AI search engines found "a systematic and overwhelming bias towards Earned media" in the sources they cite (Chen et al., arXiv). We log every placement and check whether AI answers pick it up.
What do you most want from search right now?
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