SEO analytics that turn search data into a few decisions
SEO analytics turns Search Console, Ahrefs and GA4 into a short list of decisions: which pages to fix, refresh or build next, and what each is worth in leads.
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What the readout gives you
- AI answer presenceFix first
- Technical healthFix first
- Content gapsNext
- Links and mentionsNext
Ranked fixes, by what each is worth
Clients
Their stories ran in
Outlet coverage from our client reporting. Logos belong to their owners; no endorsement implied.
In short
SEO analytics services join Search Console, Ahrefs and GA4 by page, so you can see which pages win, which decay and what each is worth in leads. We set up the data, correct for the changes Google made to its reports, and each month name the few pages to fix, refresh or build next. It runs as the Analytics module in a GFD ONE plan.
Why now
Why it matters now
The reports changed under you. Ahrefs found that an AI Overview now cuts the top result's click-through rate by about 58 percent, and named the pattern of impressions up and clicks down the great decoupling. When Google stopped serving 100 results per page in September 2025, many sites saw impressions fall with no change in real visits. Maybe you have a beautiful set of metrics, but it's not lining up.
One SEO lead told us she doesn't report on any traditional SEO metrics. It's leads and revenue and where they come from, and she doesn't talk about impressions or rankings. Another marketer called it an uphill battle to make everything metric and reportable.
Analytics and intelligence · SEO analytics
What we do
- Pull query and landing-page data from Search Console, which is the most truthful set you'll get, though only for sites you own
- Line up the third-party estimates from Ahrefs against your internal numbers, so you know how far apart they are before anyone decides on them
- Find the decay and the winners from the same data, page by page
What's included
What you get
- Search Console, Ahrefs and GA4 joined by page, with GA4 conversions on every page
- A decay and winners report and a tracked keyword set each month
- A monthly read-out with the three things we would change and why
Analytics and intelligence · SEO analytics
How it works
- Connect the sources and check tracking against your CRM.
- Build the page table. Raw data is good, but before it goes to a client we make sure it's correct and useful to them. It shows we've done our work.
- Choose the keywords for the month. A key part of the value we add is making sure we're choosing the right ones to track, and swapping them as rankings and impressions move.
- Read it out. When you're talking to executives, ask what sounds better, ten thousand a month in value or 120,000 a year. We put the numbers in the terms your leaders use.
The limits
What we won't sell you
With SEO, it's easy to end up obsessing over certain metrics: links, word count and other measurements. We report what moves leads. Clients say they want a dashboard, but they very rarely go to the dashboard and look at it themselves. So every month ends with a short written read-out and the pages to act on.
Case study · moveBuddha
10,606 URLs crawled for moveBuddha's AI visibility baseline
With a 38-prompt panel, a Brand Radar baseline and a 15-fix pack, ranked.
moveBuddha's AI visibility baseline
- 10,606URLs crawled
- 38prompts in the panel
- 15fixes, ranked
Who runs the work.
10,606
Results and coverage from our client reporting.
Joe RobisonJoe Robison
Founder and principal, Green Flag Digital
Joe sets the strategy on every engagement and makes the final call on what counts as evidence. A principal reviews the findings before any client reads them.
What clients say
“Green Flag consistently delivered high quality PR pieces that got mentions and links from some of the largest media brands on the internet.”
Ryan Carrigan, Owner, moveBuddha · via Clutch
The work
Proof from B2B and consumer brands.
These are clients we can name, with the results they got.
B2B · Cybersecurity16earned stories for an upstart cloud security company, 23.3M potential readersRead the case study
B2B · Ed tech SaaSRustici Software165 to 1,868weekly organic sessions after a three-site relaunchRead the case study
B2B · Business insuranceBizInsure51placements, USA Today, Newsweek and MarketWatch among themRead the case study
Consumer · Moving3,740referring domains from one data-study programRead the case study
Consumer · Health mediamindbodygreen+35%traffic on refreshed articles within weeksRead the case study
Consumer · ToursBucket List+902%organic traffic over four yearsRead the case study
Consumer · BeddingPureCare13Knew monthly visits from 22 articlesRead the case study
Consumer · EducationBrokeScholar15 daysfrom publishing the Ramen Index to a New York Times featureRead the case study
Consumer · TravelReservations.com275+placements across 26 digital PR campaignsRead the case study
Related
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See where you stand.
Tell us where to look. We come back with where you stand today, who gets named instead of you, and the work we'd take first, then walk you through it in a 20-minute teardown.
Questions buyers ask
What are SEO analytics services?
Setting up, joining and reading your search data so you know which pages earn traffic and leads, and what to do next.
Why are my impressions up while clicks are down?
Usually AI Overviews: your page is shown more and clicked less. Google's reporting changes also move impressions, so we compare periods with care.
Which tools do you use for SEO analytics?
Search Console, GA4, Ahrefs and your CRM. Search Analytics for Sheets is a plugin we love, because it pulls Search Console data straight into a sheet.
How is SEO analytics different from AI search analytics?
SEO analytics covers Google organic search. AI search analytics covers visits and mentions from AI assistants. Many clients run both.
How much do SEO analytics services cost?
It runs as the Analytics module in a GFD ONE plan, sized on a 20-minute teardown.
What do you most want from search right now?
Five quick steps, about a minute. Public data only, no logins.
Sources and method
Methodology
This page describes our SEO analytics setup as of 2026-11-10. Page data comes from Search Console through its API, link and estimate data from Ahrefs, and conversions from GA4 and your CRM. Joe's lines come from recorded GFD walkthroughs and client calls.
References
- Ahrefs study update on AI Overviews and clicks, February 2026. ahrefs.com
- Ahrefs, "The Great Decoupling". ahrefs.com
- Search Engine Roundtable on Search Console impressions after Google stopped the 100-results parameter. seroundtable.com
History of this topic
Search Console began as Google Webmaster Tools and took its current name in May 2015. Since 2024, AI Overviews have changed what its impressions and clicks mean.