Marketing strategy services that give your CEO a plan worth backing

Without a marketing strategy tied to the business and the market, everyone is flying blind and wasting money and time. The only thing worse than no strategy is an ill-informed one that sets a company back twelve to twenty-four months.

Investors, board members and partners are now asking what the AI strategy is. The person who has to answer is often a marketer two months into the job, who owns the problem but not the budget. One told us that if she can show the company closing in on its rival after three months, even a little, that gives her enough to go to her CEO and say we're continuing this.

1. Listen first. Before any proposal, we review your numbers with you in an initial mini strategy audit.
2. Measure the gap. We measure the gap between your organic growth and your competitors', then project what that gap becomes if nothing changes.
3. Choose. We pick the claim, the lead channel and the first ninety days, and we say what we are leaving out.
4. Write it for the boardroom. A security marketer told us the competitive analysis, showing what it takes to reach parity with the category leader, is what won over her non-marketing leadership.