SEO Content for Ecommerce Websites: a 5-Point Framework
These are my current thoughts on content for ecommerce, as of June 2023: For direct-to-consumer (DTC) ecommerce brands SEO content…
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100 Luxury Travel Keyword Ideas for 2023
If you're running marketing for a luxury travel company - be it a tour operator, luxury hotel, hotel aggregator, or…
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The Medium is the Message: 2023 Edition
"The medium is the message" We’ve all heard this, but what does it mean for our everyday work as marketers…
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The Content Distribution D.R.E.A.M.
Where would the book series Harry Potter be without the publishing contract to distribute the books far and wide? Stuck…
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Invert Longform Writing SEO Advice to Atomic Essays
We’ve been conditioned by broad-stroke SEO advice to only publish 3,000-word articles. I’ve fallen victim to this mentality and the…
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Discovering the Perfect Cities through Research & Studies can Contribute to Your Marketing Strategy
I am personally obsessed with researching everything about cities throughout the U.S. and the world. I find the overlap of…
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Why Digital PR Must Start With a Win/Win Mindset
Give me a shoutout. Because I want one. No, I have nothing to offer you. Imagine being on the receiving…
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The Unique Difficulty of Small Business SEO and What to Do Instead
The popular sentiment is that most small business owners are pulled in 99 different directions, work insane hours, and hope…
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In Big Markets, SEO Should Follow Marketing Strategy
There are thousands, if not millions of people who want to start a small blog to start raking in a…
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