The Medium is the Message: 2023 Edition
"The medium is the message" We’ve all heard this, but what does it mean for our everyday work as marketers…
Read More
Blogging on Shopify: How to Do It, Examples, Best Practices
If you run a Shopify store, some of the biggest questions around blogging include these: Should you host your blog…
Read More
How Much Should You Blog? Realistic Advice Based on Facts
How often should you blog? As much as you need to hit your goals, at the right price and quality…
Read More
Market Dominance: The Ultimate Goal of Marketing Strategy
The ultimate goal of a company is market dominance. Apple, Google, Amazon, Meta, Netflix, TSMC and other famed companies have…
Read More
22 of Our Favorite Digital PR Example Campaigns & Frameworks
Creatives have used the exercise of borrowing for inspiration for millennia. So, it may come as no surprise that we…
Read More
Travel Industry Media & Digital PR Trends for 2023
Travel is back in full swing in 2023. You've seen the celebrities and VCs back in Italy this summer, showing…
Read More
Secret Homepage SEO Best Practices (with 16 Examples)
A client recently asked me if they needed to apply the same SEO principles to their homepage as they do…
Read More
Feedback Loops & SEO
My quick thoughts on this: SEO is hard because the feedback loops are long, and by that time things have…
Read More
Stack S-Curves in your SEO Strategy
Here are my thoughts and opinions and philosophy on this, I could be off and wrong but it's what I'm…
Read More