Brand Marketing vs Performance Marketing
Large corporations like Apple, Nike, McDonald's and State Farm plow millions and millions of dollars every year into brand marketing…
Read More
Technical SEO Checklist: 10 High-Priority SEO Issues & Opportunities
Technical SEO can be one of the highest-leverage areas of SEO to focus on, but sometimes it can be a…
Read More
Think Higher Level: Use PR media outreach to acquire referral traffic or prestige
Traditionally, the media relations portion of PR had - and still has - the objective of landing positive coverage and…
Read More
Expert Systems 101 – and the Connection to Modern AI and SEO
It would be amazing if Google was a true expert system. You have a weird thing on your foot, WebMD…
Read More
The Medium is the Message: 2023 Edition
"The medium is the message" We’ve all heard this, but what does it mean for our everyday work as marketers…
Read More
Blogging on Shopify: How to Do It, Examples, Best Practices
If you run a Shopify store, some of the biggest questions around blogging include these: Should you host your blog…
Read More
How Much Should You Blog? Realistic Advice Based on Facts
How often should you blog? As much as you need to hit your goals, at the right price and quality…
Read More
Market Dominance: The Ultimate Goal of Marketing Strategy
The ultimate goal of a company is market dominance. Apple, Google, Amazon, Meta, Netflix, TSMC and other famed companies have…
Read More
22 of Our Favorite Digital PR Example Campaigns & Frameworks
Creatives have used the exercise of borrowing for inspiration for millennia. So, it may come as no surprise that we…
Read More