In Big Markets, SEO Should Follow Marketing Strategy
The best-in-class SEO powerhouses have an intelligent marketing strategy, and SEO is just one part of that. This includes big…
Read MoreBrand Marketing vs Performance Marketing
Large corporations like Apple, Nike, McDonald's and State Farm plow millions and millions of dollars every year into brand marketing…
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Technical SEO Checklist: 10 High-Priority SEO Issues & Opportunities
Technical SEO can be one of the highest-leverage areas of SEO to focus on, but sometimes it can be a…
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Think Higher Level: Use PR media outreach to acquire referral traffic or prestige
Traditionally, the media relations portion of PR had - and still has - the objective of landing positive coverage and…
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The Medium is the Message: 2023 Edition
"The medium is the message" We’ve all heard this, but what does it mean for our everyday work as marketers…
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Blogging on Shopify: How to Do It, Examples, Best Practices
If you run a Shopify store, some of the biggest questions around blogging include these: Should you host your blog…
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How Much Should You Blog? Realistic Advice Based on Facts
How often should you blog? As much as you need to hit your goals, at the right price and quality…
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Market Dominance: The Ultimate Goal of Marketing Strategy
The ultimate goal of a company is market dominance. Apple, Google, Amazon, Meta, Netflix, TSMC and other famed companies have…
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Travel Industry Media & Digital PR Trends for 2023
Travel is back in full swing in 2023. You've seen the celebrities and VCs back in Italy this summer, showing…
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