The Medium is the Message: 2023 Edition
"The medium is the message" We’ve all heard this, but what does it mean for our everyday work as marketers…
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Blogging on Shopify: How to Do It, Examples, Best Practices
If you run a Shopify store, some of the biggest questions around blogging include these: Should you host your blog…
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Market Dominance: The Ultimate Goal of Marketing Strategy
The ultimate goal of a company is market dominance. Apple, Google, Amazon, Meta, Netflix, TSMC and other famed companies have…
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Travel Industry Media & Digital PR Trends for 2023
Travel is back in full swing in 2023. You've seen the celebrities and VCs back in Italy this summer, showing…
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Secret Homepage SEO Best Practices (with 16 Examples)
A client recently asked me if they needed to apply the same SEO principles to their homepage as they do…
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Feedback Loops & SEO
My quick thoughts on this: SEO is hard because the feedback loops are long, and by that time things have…
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Stack S-Curves in your SEO Strategy
Here are my thoughts and opinions and philosophy on this, I could be off and wrong but it's what I'm…
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SEO Content for Ecommerce Websites: a 5-Point Framework
These are my current thoughts on content for ecommerce, as of June 2023: For direct-to-consumer (DTC) ecommerce brands SEO content…
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The Content Distribution D.R.E.A.M.
Where would the book series Harry Potter be without the publishing contract to distribute the books far and wide? Stuck…
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Invert Longform Writing SEO Advice to Atomic Essays
We’ve been conditioned by broad-stroke SEO advice to only publish 3,000-word articles. I’ve fallen victim to this mentality and the…
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