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If you’re running marketing for a luxury travel company – be it a tour operator, luxury hotel, hotel aggregator, or any other travel company business model, choosing keywords is a core part of the strategy.

There are three ways to look at keywords:

  1. The wrong way: You create a blog post or website page about your luxury travel product or service, then sprinkle in some keywords after.
  2. The right way: You view keyword research as customer research. It’s a core part of your marketing strategy, and lays the foundation for your content plans.
  3. The big-brain way: You take it one step further and predict trends, track consumer preferences changes, and monitor for opportunities to exploit from a business strategy sense, work on it constantly, and create an alpha-generating machine around keywords. You integrate ChatGPT and other AI tools for brainstorming, but layer on your human brain for the hard thinking and creativity.

Here’s what you should think about when choosing luxury travel keywords:

  • Make it about so much more than the keywords. Make it about your ideal customer profile, your unique selling proposition, and your brand.
  • All that being said, for top of funnel searches, you do want to target broad, high-volume terms that introduces strangers to your brand.
  • Keywords support all stages and content in the marketing and sales funnels. Align keywords across all content types at different stages of the funnel.
  • If you’re spending a ton of money on Google AdWords for your best performing content, ask yourself what you would pay for the equivalent amount of leads driven by organic SEO content, and then decide how much you want to invest, vis-à-vis what your competition is.
  • I actually think there is a lot of room for success for those luxury travel companies that go deep in their content. Your are competing with the shallow Trip Advisors of the world. Provide content that they never can.
  • Tie in SEO content with social content, email content, and thought leadership content from the company leaders.

100 Luxury travel keyword ideas in 10 groups

These are some very general keyword ideas to get started, but there are millions of keywords in the travel universe. You should do deep research on your brand and USP to uncover what your customers care about most and map your keywords to these buyers.

This should only be a starting list, the hard work comes from using your own brain, experiences, taste, sensibilities and thought leadership.

1. Luxury Accommodation Keywords:

  • Luxury resorts
  • Five-star hotels
  • Exclusive villas
  • Private islands
  • Boutique hotels
  • Luxury lodges
  • Palatial suites
  • Penthouse rentals
  • Luxury cabins
  • Upscale bed and breakfast

2. Luxury Transportation Keywords:

  • Private jet charters
  • Luxury cruise lines
  • First-class flights
  • Superyacht rentals
  • Luxury train travel
  • Chauffeured limousines
  • Luxury car hire
  • Private helicopter tours
  • Business class cabins
  • High-end RV rentals

3. Luxury Dining & Culinary Experience Keywords:

  • Gourmet dining
  • Private chef services
  • Wine tasting tours
  • Michelin-starred restaurants
  • Exclusive cooking classes
  • Luxury picnic experiences
  • Caviar tasting
  • Champagne breakfast
  • Farm-to-table dining
  • Truffle hunting

4. Luxury Wellness and Spa Keywords:

  • Luxury wellness retreats
  • Thermal baths
  • Holistic therapies
  • Ayurvedic retreats
  • Luxury yoga retreats
  • High-end spa resorts
  • Detox getaways
  • Luxury health resorts
  • Private meditation classes
  • Aromatherapy sessions

5. Luxury Adventure Keywords:

  • Luxury safaris
  • Private yacht charters
  • High-end hiking tours
  • Exclusive scuba diving
  • Luxury ski resorts
  • Upscale surf camps
  • Private hunting lodges
  • Luxury fishing expeditions
  • Personal mountaineering guides
  • Luxury expedition cruises

6. Exclusive Events and Entertainment Keywords:

  • VIP concert tickets
  • Front-row fashion show tickets
  • Private gallery viewings
  • Luxury festival experiences
  • Exclusive nightclub access
  • High-end casino experiences
  • Luxury wedding venues
  • Red carpet premieres
  • Luxury theater boxes
  • VIP sports event tickets

7. Luxury Shopping Keywords:

  • Luxury fashion brands
  • High-end jewelry shopping
  • Personal shopping services
  • Exclusive art auctions
  • Designer boutiques
  • Custom-tailored clothing
  • Antique shopping tours
  • Luxury watch shopping
  • High-end wine auctions
  • Luxury home decor shopping

8. Luxury Destinations Keywords:

  • St. Barts
  • Monaco
  • Maldives
  • Seychelles
  • Dubai
  • Ibiza
  • Aspen
  • St. Tropez
  • The Hamptons
  • Santorini

9. Luxury Business Travel Keywords:

  • Executive retreats
  • Corporate jet charters
  • High-end team building
  • Luxury conference venues
  • VIP trade show experiences
  • Business concierge services
  • Luxury coworking spaces
  • Executive golf trips
  • Luxury trade fair accommodations
  • Upscale networking events

10. Luxury Ecotourism Keywords:

  • Luxury eco-lodges
  • Sustainable travel experiences
  • Green luxury resorts
  • Luxury wildlife conservation tours
  • High-end eco-friendly travel
  • Upscale agrotourism
  • Luxury glamping
  • Private nature reserves
  • Luxury sustainable vineyard tours
  • Eco-conscious yacht charters

Joe Robison

Founder & Consultant
Joe Robison is the founder of Green Flag Digital. He founded the agency in 2015 and has been heads-down scaling content marketing and SEO services for clients ever since. He is an occasional surfer, fledgling yogi, and sucker for organized travel tours.
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