Reading Time: 2 minutes

Here are my thoughts and opinions and philosophy on this, I could be off and wrong but it’s what I’m thinking:

  • Stacking s-curves in technology means planning for the next thing that will be coming down the pipeline in 3, 6, 12, 24, 36, 72 months.
  • The technological lifecycle forces tech companies to constantly be innovating. Apple is the perfect example of this, disrupting themselves constantly.
  • Google, Tesla, Amazon, Microsoft, Meta, all follow this concept – they are always out innovating.
  • For the same reason, in SEO we should always be stacking s-curves, especially for the fact that we are tied to Google for 90% of what we do.
  • So if Google is stacking their own s-curves, disrupting themselves as a search engine and platform, then we have to match it and keep up.
  • Likewise with our SEO strategy, when we find the alpha, we should exploit that, while also planning for the next s-curves.
  • The more you do black hat SEO, the more you have to innovate and stack s-curves faster. This can work for some who can continue to do that but many get burned out.
  • SEOs should think more like startups: find the value they are delivering, continue to deliver it cheaper and better
  • I think the average SEO is much slower to change than the average startup engineer. They are much less efficient as well. But they are often better with words.
  • SEOs are often terrible general marketers. Those that are both are a unicorn and rare and often rise in the c-suite and leave SEO.
  • That’s ok, as the biggest opportunity and reason to stack your SEO s-curves is to get to that alpha brand status.
  • Amazon and Apple still care about SEO, but it’s on easy mode for them because of their brands. They’ll never be link building.
  • Some public marketing SaaS companies are still very much link building and are quite aggressive about it. Wouldn’t be surprised to see them spending $1 million a month on link building activities. Not many, but there are some.
  • So, time should be dedicated monthly to R&D – probably 10-20% of time, on identifying where you’re at on the s-curve, what’s next, and how to prepare for it.

Joe Robison

Founder & Consultant
Joe Robison is the founder of Green Flag Digital. He founded the agency in 2015 and has been heads-down scaling content marketing and SEO services for clients ever since. He is an occasional surfer, fledgling yogi, and sucker for organized travel tours.
Selected articles for you
View of Monaco in the night

100 Luxury Travel Keyword Ideas for 2023

If you're running marketing for a luxury travel company - be it a tour operator, luxury hotel, hotel aggregator, or…

Read More