MindBodyGreen reached out to Green Flag Digital to help revamp some critical content pieces that had high potential but were not ranking and driving traffic at expected levels.
The Green Flag Digital team worked hand-in-hand with MindBodyGreen’s internal content team to identify, revamp, and rewrite specific pieces of content with SEO best practices in place.
MindBodyGreen case study at a glance
In short: Green Flag Digital worked with MindBodyGreen’s content team to rework high-potential articles that were not ranking. Using topic and entity gap analysis with Clearscope and Surfer SEO, the republished pieces saw a 55% average traffic increase within weeks. This kind of refresh is part of our content strategy and creation work.
| Client | MindBodyGreen |
| The problem | Critical articles with high potential were not ranking or driving traffic at expected levels |
| What we did | Identified, revamped and rewrote specific pieces with MindBodyGreen’s internal content team |
| How | Added the topics, entities and terms competing articles covered, found with Clearscope and Surfer SEO |
| Result | 55% average traffic increase within weeks of republishing |
| Range reported by the client | Traffic improvements of 30% to 125% |
How we optimized the content
The main goal was to rewrite pages to better incorporate other topics, entities, and terms that competing companies were using in their articles to make them more authoritative and well-rounded. This included using tools like Clearscope and Surfer SEO to more rapidly identify important concepts that were overlooked.
“Although we had in-house expertise, we needed outside help to speed up our content optimization process at MindBodyGreen. Working with Joe and Green Flag Digital was a great experience overall. We moved fast and efficiently to upgrade our content assets and see ranking improvements quickly, with traffic improvements ranging from 30-125%. I’d highly recommend Green Flag Digital for content optimization projects.”
Dan Peskin, Former VP Growth, MindBodyGreen
Results: a 55% average traffic increase within weeks
Among those published pieces, MBG witnessed an average of a 55% increase in traffic within weeks of republishing.
Frequently asked questions
Content optimization means improving pages you already have so they cover a topic more completely and rank better, instead of writing new pages from scratch. For MindBodyGreen, that meant rewriting articles to include the topics, entities and terms that competing articles covered and theirs had missed.
On this project, the republished MindBodyGreen articles saw an average 55% increase in traffic. The client reported improvements ranging from 30% to 125% depending on the piece. Results depend on how much potential a page has to begin with.
Here, traffic improved within weeks of republishing. Pages that already exist and already have some authority tend to respond faster than brand new pages, in our experience.
We used Clearscope and Surfer SEO to quickly identify important concepts the articles had overlooked, then rewrote the pieces with SEO best practices in place.
MindBodyGreen had in-house expertise. Their former VP of Growth said they needed outside help to speed up the optimization process, and that the work moved fast and efficiently. Extra capacity was the point.
Have articles that should rank but do not?
Send us a few URLs that are underperforming. We will tell you which ones are worth reworking first and what is missing from them. See our SEO services for how this fits a wider program.
More case studies
Case study · SEO content
13K
new monthly visits for Purecare from 22 articles
Organic clicks went from 2,144 to 15,560 a month in 6 months, then held above 11K with no new content.
Case study · Travel SEO
902%
organic traffic growth in four years
Bucket List Events grew SEO-driven revenue from under $1M to nearly $5M.