Data-Driven Strategies
We perform extensive research to build a data-backed campaign strategy with high ROI.
You bring the goals we build
the strategy.
Bleeding-Edge Campaigns
Our proprietary database tracks what's working - and what's not - in the world of content placements in the press. We give journalists and bloggers what they want.
Future-Proof Earned Media
We create mutually beneficial content that helps both publishers and brands. These are real stories based on trusted data that stand on their own without the tricks
Our latest insights
Pre-Craft the Story to Win Coverage
Who are some of the most over-worked and underappreciated professionals? Journalists and editors on a deadline. There are now 6-to-1…
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It’s Not Links, It’s the Link Graph
As SEOs and content marketers, we talk about backlinks links a lot. And we know that all links are not…
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Search Statistics that are Actually Interesting featuring GPT-3, Google, Bard, Bing and More
There's enough junk on the web from SEOs stuffing stats pages with a big list of useless stats. So this…
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How we Generate Ideas for Content Marketing & Digital PR Campaigns
Elon opens his mouth and says the smartest and dumbest things and he makes headlines. That's the holy grail of…
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July 2022 Newsworthy Digital PR Trends and Ideas
We wanted to give back to the world we love – the world of ideas, stories, and commerce – with…
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Image Link Building: Examples, Ideas and How To
I've been seeing a few example recently of sites clearly stating that people can use their images, with attribution. It's…
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June 2022 Newsworthy Digital PR Trends and Ideas
We wanted to give back to the world we love – the world of ideas, stories, and commerce – with…
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Above-the-Fold Content & SEO: Does it Affect Rankings? (With 9 Examples)
Does above-the-fold content matter for SEO? Quick answer: yes. Long answer: there is not much information out there on how…
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How Much Should You Spend on SEO? 5 SEO Budget Strategies that Make Sense
What should your SEO budget be? Is this proposed SEO work too much or too little? The question baffles even…
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Internal Linking for Ecommerce: How to Quickly Improve Your Rankings in 5 Steps
In the realm of SEO, we often obsess over two things: Great content and authoritative backlinks. We can get caught…
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How Should a Business Do Lean Content Marketing?
In working with small companies of 10-30 employees I’ve realized the need for solidifying a lean content team. My theory…
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What Does SERP Stand For?
Billions of people use Google search daily, but not many could tell you what the search results are called. What…
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