Data-Driven Strategies
We perform extensive research to build a data-backed campaign strategy with high ROI.
You bring the goals we build
the strategy.
Bleeding-Edge Campaigns
Our proprietary database tracks what's working - and what's not - in the world of content placements in the press. We give journalists and bloggers what they want.
Future-Proof Earned Media
We create mutually beneficial content that helps both publishers and brands. These are real stories based on trusted data that stand on their own without the tricks
Our latest insights
Invert Longform Writing SEO Advice to Atomic Essays
We’ve been conditioned by broad-stroke SEO advice to only publish 3,000-word articles. I’ve fallen victim to this mentality and the…
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Discovering the Perfect Cities through Research & Studies can Contribute to Your Marketing Strategy
I am personally obsessed with researching everything about cities throughout the U.S. and the world. I find the overlap of…
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Why Digital PR Must Start With a Win/Win Mindset
Give me a shoutout. Because I want one. No, I have nothing to offer you. Imagine being on the receiving…
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The Unique Difficulty of Small Business SEO and What to Do Instead
The popular sentiment is that most small business owners are pulled in 99 different directions, work insane hours, and hope…
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In Big Markets, SEO Should Follow Marketing Strategy
There are thousands, if not millions of people who want to start a small blog to start raking in a…
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Content Frameworks that Earn Media Coverage and Links
Media coverage can be fuel for great businesses, supercharging great products and brand marketing. Links connect the web together and…
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Pre-Craft the Story to Win Coverage
Who are some of the most over-worked and underappreciated professionals? Journalists and editors on a deadline. There are now 6-to-1…
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It’s Not Links, It’s the Link Graph
As SEOs and content marketers, we talk about backlinks links a lot. And we know that all links are not…
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Search Statistics that are Actually Interesting featuring GPT-3, Google, Bard, Bing and More
There's enough junk on the web from SEOs stuffing stats pages with a big list of useless stats. So this…
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How we Generate Ideas for Content Marketing & Digital PR Campaigns
Elon opens his mouth and says the smartest and dumbest things and he makes headlines. That's the holy grail of…
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July 2022 Newsworthy Digital PR Trends and Ideas
We wanted to give back to the world we love – the world of ideas, stories, and commerce – with…
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Image Link Building: Examples, Ideas and How To
I've been seeing a few example recently of sites clearly stating that people can use their images, with attribution. It's…
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