Brand Marketing vs Performance Marketing
Large corporations like Apple, Nike, McDonald's and State Farm plow millions and millions of dollars every year into brand marketing…
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Market Dominance: The Ultimate Goal of Marketing Strategy
The ultimate goal of a company is market dominance. Apple, Google, Amazon, Meta, Netflix, TSMC and other famed companies have…
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SEO Content for Ecommerce Websites: a 5-Point Framework
These are my current thoughts on content for ecommerce, as of June 2023: For direct-to-consumer (DTC) ecommerce brands SEO content…
Read MoreNew Service: Marketing Campaign Services
We believe rallying around one clear marketing campaign is the next step in marketing strategy for most growth and mid-sized…
Read MoreThe Viral Coefficient and How it Relates to Growth and Brand Marketing
What is the viral coefficient in how it relates to startup growth? How does it related to viral content? How…
Read MoreMarketing Flywheels and Product-Led Growth
Marketing flywheels are a concept in which a startup's marketing efforts are designed to create momentum and self-sustaining growth over…
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The Content Distribution D.R.E.A.M.
Where would the book series Harry Potter be without the publishing contract to distribute the books far and wide? Stuck…
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Discovering the Perfect Cities through Research & Studies can Contribute to Your Marketing Strategy
I am personally obsessed with researching everything about cities throughout the U.S. and the world. I find the overlap of…
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Content Frameworks that Earn Media Coverage and Links
Media coverage can be fuel for great businesses, supercharging great products and brand marketing. Links connect the web together and…
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Above-the-Fold Content & SEO: Does it Affect Rankings? (With 9 Examples)
Does above-the-fold content matter for SEO? Quick answer: yes. Long answer: there is not much information out there on how…
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