We believe rallying around one clear marketing campaign is the next step in marketing strategy for most growth and mid-sized firms.
We have worked providing SEO and digital PR services for clients for many years.
But I recently had a revelation and realized that the one thing that most growth and mid-sized companies are missing is a clear marketing campaign with
Do you remember the McDonald’s jingle “We love to see you smile”?
Or Liberty Mutual’s “Liberty, liberty, liberty”.
Yes they’re jingles – but we remember them and they are part of a larger multi-year campaign push.
We recommend taking a similar approach and create a clear marketing campaign appropriate for your market.
In an ideal scenario we would collaborate with you as your team leads the marketing campaign strategy and concepting process, along with your CEO (or with you directly if you’re the CEO leading marketing).
Your team would lead:
- Marketing campaign concepting as it aligns with your broader marketing strategy and business strategy
- Internal knowledge of customers
- Brand strategy, voice, design
We would collaborate on:
- Strategic PR
- Marketing operations
- Campaign budget approvals
- Results projections
- Financial measurements & goals
- Analytics & KPIs
- Executive reporting
Our team would lead:
- Programmatic content PR strategy – our unique blend of content, SEO, and PR. Also called “scaled earned media”.
- Campaign organic content creation
- Technical SEO
This is an early product release by our team, so we are looking for open-minded clients open to experimenting and testing before scaling the most valuable solutions.