Data-Driven Strategies
We perform extensive research to build a data-backed campaign strategy with high ROI.
You bring the goals we build
the strategy.
Bleeding-Edge Campaigns
Our proprietary database tracks what's working - and what's not - in the world of content placements in the press. We give journalists and bloggers what they want.
Future-Proof Earned Media
We create mutually beneficial content that helps both publishers and brands. These are real stories based on trusted data that stand on their own without the tricks
Our latest insights
Digital PR Strategy & Tips for Link Building: An 18-Step Process for 2025
"Isn't all PR digital these days?" In a way yes, but the term "digital PR" is more of an online-first…
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GFD Tech 100 Index: Ranking the 100 Most Traction-Rich Tech Companies (Updated Monthly)
In tech, headlines worship funding. Take Anthropic’s September 2025 raise, covered in Bloomberg. Cognition AI and Figure AI also grabbed…
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A 10-Point Guide to SEO Website Migrations, Redesigns, Replatforms and Relaunches
Relaunching a website is scary. A lot can go wrong. Not only is the entire relaunch process convoluted and scary…
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Expert Systems 101 – and the Connection to Modern AI, Knowledge Graphs, Ontologies and SEO
"Expert Systems" is an old-school term used in the 1970s as computer scientists attempted to hardcode in expert knowledge and…
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Global AI Spending and Budgeting in 2026: What Experts are Predicting
How in the world are unified teams of CEOs, CFOs, and CMOs to budget for AI marketing in 2026? We…
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AI & LLM Search Ranking Factors – a Working List for AEO and GEO Purposes
What are the AI ranking factors for LLM tools like ChatGPT? No one really knows all of them, but there…
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Top AI Models Ranked on LLM Leaderboards
What are the top AI models? There's a lot of different ranking systems, but the Arc Prize is a great…
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The Best Cybersecurity Marketing Agencies: We Find Standouts for Every Company
All the best cybersecurity marketing agencies work to get their security tech clients in front of CISOs, but enterprise leaders…
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10 of the Best Content Marketing Agencies for Q4 2025 & 2026 Planning
Q4 2025 is going to be wild for content marketing. Companies are producing more content than ever, with higher richness…
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How to Grow Traffic + Land Leads by Creating Cybersecurity Reports – with 5 Examples from Leading Companies in 2025
Quarterly (and annual) threat reports drive leads and build trust as thought leaders share their insights on currently emerging cyber…
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150 Luxury Travel Keyword Ideas for 2025 (with SEO Tips)
You can't really know your business unless you know how you will gain topic dominance around the searches, issues, and…
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30 of Our Favorite Digital PR Example Campaigns & Frameworks
Creatives have used the exercise of borrowing for inspiration for millennia. So, it may come as no surprise that we…
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Audiences and Algorithms: What to do in a Confusing AI + Marketing Environment
I am constantly glued to my X feed, trying to keep up with everything AI, especially its impact on marketing.…
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