Growth Marketers: Who are they, what do they do, and why do they do it?
The way I understand it, which may not be a complete picture of the reality, it's just my impression, is…
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AI Website Analysis: What it is and how to do it now.
What is an AI Website Analysis? An AI website analysis is the practice of reviewing a website using AI tools…
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30 of Our Favorite Digital PR Example Campaigns & Frameworks
Creatives have used the exercise of borrowing for inspiration for millennia. So, it may come as no surprise that we…
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Does Digital PR Matter in an AEO (or AIO or GEO) World? Yes, Maybe More Than Ever
Remember the good ol’ days when search meant Google and Bing, and not much else? In 2025, with about 13.7…
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AEO Best Practices in 2025: Lessons from Industry Leaders like Hubspot
“Traditional SEO isn't enough anymore—58% of Google searches now result in zero clicks as AI overviews dominate results.” -HubSpot If…
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PR Pricing and Packages: A Transparent Guide for First-Time Buyers
Most founders and marketing leaders discover PR at the moment they want to level up their credibility. The thinking usually…
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A 10-Point Guide to SEO Website Migrations, Redesigns, Replatforms and Relaunches
Relaunching a website is scary. A lot can go wrong. Not only is the entire relaunch process convoluted and scary…
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Expert Systems 101 – and the Connection to Modern AI, Knowledge Graphs, Ontologies and SEO
"Expert Systems" is an old-school term used in the 1970s as computer scientists attempted to hardcode in expert knowledge and…
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AI & LLM Search Ranking Factors – a Working List for AEO and GEO Purposes
What are the AI ranking factors for LLM tools like ChatGPT? No one really knows all of them, but there…
Read MoreGA4 – Source vs Medium vs Channel Explained (with Examples)
I've personally used Google Analytics - in all its versions - for over 15 years. While even a contributor to…
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