Think Higher Level: Use PR media outreach to acquire referral traffic or prestige
Traditionally, the media relations portion of PR had - and still has - the objective of landing positive coverage and…
Read MoreTypes of Public Relations (PR)
What are the different types of PR? For non-practitioners, the term is used broadly to mean "get your name in…
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Expert Systems 101 – and the Connection to Modern AI and SEO
It would be amazing if Google was a true expert system. You have a weird thing on your foot, WebMD…
Read MorePrivacy Policy
Privacy Policy PRIVACY NOTICELast updated __________This privacy notice for __________ ("we," "us," or "our"), describes how and why we might…
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How Much Should You Blog? Realistic Advice Based on Facts
How often should you blog? As much as you need to hit your goals, at the right price and quality…
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22 of Our Favorite Digital PR Example Campaigns & Frameworks
Creatives have used the exercise of borrowing for inspiration for millennia. So, it may come as no surprise that we…
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Travel Industry Media & Digital PR Trends for 2023
Travel is back in full swing in 2023. You've seen the celebrities and VCs back in Italy this summer, showing…
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Secret Homepage SEO Best Practices (with 16 Examples)
A client recently asked me if they needed to apply the same SEO principles to their homepage as they do…
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Feedback Loops & SEO
My quick thoughts on this: SEO is hard because the feedback loops are long, and by that time things have…
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100 Luxury Travel Keyword Ideas for 2023
If you're running marketing for a luxury travel company - be it a tour operator, luxury hotel, hotel aggregator, or…
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