How These 14 Brands Turn Internal Data Into PR and Marketing Assets
It’s that time of year again. This week, I sent my watermelon-colored year-in-music report to friends and coworkers, somewhat unwillingly,…
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Audiences and Algorithms: What to do in a Confusing AI + Marketing Environment
I am constantly glued to my X feed, trying to keep up with everything AI, especially its impact on marketing.…
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In Big Markets, SEO Should Follow Marketing Strategy
The best-in-class SEO powerhouses have an intelligent marketing strategy, and SEO is just one part of that. This includes big…
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Travel Industry Media & Digital PR Trends for 2023
Travel is back in full swing in 2023. You've seen the celebrities and VCs back in Italy this summer, showing…
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June 2022 Newsworthy Digital PR Trends and Ideas
We wanted to give back to the world we love – the world of ideas, stories, and commerce – with…
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How Should a Business Do Lean Content Marketing?
In working with small companies of 10-30 employees I’ve realized the need for solidifying a lean content team. My theory…
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