Reading Time: 7 minutes

Content marketing has changed a ton in 2025, to the point where it’s wildly different than it was a few years ago. The big reason? AI.

But even more than AI, is that humans have shifted in their patterns. Social platforms like LinkedIn and X/Twitter dominate for business feeds, while TikTok and Instagram Reels dominate on the consumer side.

But what’s most important is that you get in front of your audience – whoever they are, and wherever they spend time. That means being multi-platform but also realistic. If you’re targeting retiring Baby Boomers in the U.S., well they spend a lot more time on Facebook and some Instagram than other cohorts.

There’s a lot of different types of content marketing agencies, here in this short list I’ve included 5 that I know well enough to recommend them for their work.

Note: unlike agency aggregator websites offering you “100+” options, we are not sponsored by any of these agencies. In fact, we’ve done the opposite and hand-selected these based on years of observation and too much industry knowledge.

Green Flag Digital – Best for Proprietary Data Content Marketing

We have to tell you when we’re a good fit, and when we’re not! We’ve carved out a niche in working with clients with proprietary data that they want to distribute into the world.

A good fit for:

  • Companies that want to create compelling, data-driven content that earns organic traffic and links
  • Companies that are in these industries: travel, home services, marketplaces, lead generation, super affiliates, and SaaS
  • Companies that are marketing-flywheel powered and see the long-term value of content marketing activities
  • Those who have a clear and concrete marketing strategy and business strategy

Not a good fit for:

  • Extremely quick turn around content for breaking news
  • Lower-quality, cheaper content
  • Content marketing that’s just looking to gain a lot of backlinks and traffic fast, but no clear path to revenue
  • Black hat SEO tactics
  • We are a small team, so we can handle a few new clients a month that are mid-market sized, we’re not tooled up for high-scale content production

Siege Media – Best for Product-Led Content Scaling

Siege Media has seemingly exploded onto the scene in the last 12+ years and built a fairly sizable agency purely focused on content marketing for link building.

They freely share what new content formats and outreach strategies are working for them, and what to avoid. For example, this campaign on customer service statistics shared in their portfolio goes above and beyond typical dry statistics pages, making is a super compelling, shareable page:

Source: Nextiva

I’ve personally been a fan of Ross Hudgens’s writing ever since his pre-agency days writing for his own blog. Ross’s writing style is at a university level – packing in a lot of information punches and strategic ideas – when a lot the standard industry blogs just touch on surface-level ideas (aka middle school level).

Ross and the team are extremely generous with sharing their knowledge, giving away tips and insider tactics that no other agency does, in a counter-intuitive way. But the way Ross puts it, when potential clients hear how much work is involved, they end up just hiring Siege rather than do it themselves.

cost per link analysis
Source: Siege Media

Siege Media has found a blue ocean and built an agile, smart company that delivers links and traffic for their clients, on repeat.

Some of their self-announced clients are in the finance, home services, and ecommerce verticals including Zillow, TripAdvisor, and Shutterfly. Check out their podcast and YouTube channel for a crash course in content marketing and link building.

Omniscient Digital – Best for Inbound Marketing Experience

With founders that came from HubSpot, you can be sure that Omniscient Digital team knows inbound marketing cold. In fact, they specialize in a surround sound strategy that HubSpot made famous.

The agency has also expanded into SEO and other content marketing and link building services since their launch.

Key client case studies:

Check out Omniscient and see if they’re a fit!

Neomam – Best for Custom 3D Rendered Content Marketing Campaigns

Neomam is a U.K.-based agency producing some of the highest-quality and most innovative visual assets I’ve ever seen. They’re creating 3D rendering images of sports cars and cities when no one else is. I’ve tried to look into how to get some of these assets made and they’ve truly built a moat somehow.

Source: Expedia

The CEO Gisele and founder Danny are quite approachable on Twitter and LinkedIn, and do a great job sharing ideas and wins from their 10+ years in business. While there have been some agency structure changes in 2024 as the main founders are focused on another project, the team seems to still be building to some degree.

They also work with finance and home services companies, in addition to brand-name travel companies. Check out their blog to read up on their thought leadership.

Fractl – Best for Syndicated Digital PR

Fractl has launched some of the most ambitious and successful content marketing and digital PR campaigns I’ve ever seen. It’s not uncommon for their campaigns to get picked up by tier 1 publications, and see upwards of 200+ placements. Some campaigns have crossed the 500 linking root domain barrier.

What Fractl does that others don’t is push the limits with data analysis, data science, and AI tools in their content marketing campaigns.

Source: Moz

Many of their team members frequently contribute to Moz and break down what has and hasn’t worked for them.

Source: Moz

They work with blue chip clients and big retainers to deliver big results.

Propellernet – Creative UK Content Marketing Agency

I became aware of Propellernet’s work via Louise Parker’s Twitter – and Tik Toks:

There’s something in the Gulf Stream bringing fresh ideas to UK-based agencies, who seem to be some of the most productive in the English-speaking world.

Nogood.io  – Rapid growth marketing services

NoGood positions itself as the agency that’s “no good” for traditional needs, because they’d rather exceed expectations, stay original, and think beyond the brief. Their team blends growth leads, creatives, and data scientists, and the outcomes back it up: an 80% client retention rate and $1B+ in measurable revenue unlocked.

They’ve worked with brands like Nike, TikTok, and Amazon, striking a strong balance between data and creativity. Founder Mostafa ElBermawy is a seasoned growth engineer and venture builder with a track record of accelerating revenue and user growth, having led product teams for VC-backed startups and Fortune 500 brands.

R/GA  – Best for creative innovation and design

Headquartered in New York City, R/GA is a large agency that blends human expertise with AI to craft creative, compelling campaigns. Brand design, product and experience design, and CRM/relationship design sit at the core of what they do. They stay on top of technology trends and pride themselves on reinvention. When the tech shifts, they evolve. The throughline: creating and connecting valuable experiences between people and brands. Recognizable clients include Google, Verizon, and Moncler.

97th Floor – Best for audience-first SEO, advertising and content

Founded in 2005 by Chris Bennet, 97th Floor builds marketing around three core principles: empathy, innovation, and profitability. They’re a full-service content marketing agency with a holistic, audience-first approach – great for startups through Fortune 500s. Their playbook is consistent yet adaptable: refined over two decades and proven to drive results. Based in Lehi, UT, they’ve worked with Capital One, Dell, and McKinsey & Company.

Coast Creative  – Best for social media and digital marketing for SMBs

San Diego-based Coast Creative is a smaller digital agency focused on social media and digital marketing for small and midsize businesses. Their specialties span branding, content creation, social media management, web design, and advertising. They emphasize tailored plans and the flexibility to refine strategy as they go to find the right fit for each client. Notable clients include Board & Brew and Hilton.

Power Digital Growth marketing agency / full-spectrum digital marketing

Power Digital’s team of growth experts prides itself on a strong, collaborative culture. They offer end-to-end services, from social media and PR to email marketing, built to ignite every phase of the customer journey. Notable clients include O’Neill, Crocs, and OLIPOP. They also developed Nova, a proprietary platform that analyzes first-party data to help marketing teams be more data-driven and maximize profitability.

You should choose an agency based on these factors:

  • Who understands your vision and strategy and has the capability to act on it?
  • If you don’t have a strategy, are they able to drive it for you?
  • Does the agency have availability and bandwidth?
  • Have they performed work in your industry, or produced campaigns that have takeaways that would be helpful for you?
  • Are they helping you see the ROI or lack thereof?
  • Are they creative? Does it match the level you need, high, medium, or low creativity?
  • Are they organized?

Even with social networks like Tik Tok dominating the headlines, content marketing is still the most powerful way for most B2B and B2C companies to generate new leads and sales without annoying customers via outbound channels.

Although we at Green Flag Digital offer content marketing as a cornerstone service offering, we wanted to highlight some of the best and brightest in the industry. In fact, we’re friends with a few of the owners and managers at these agencies.

There’s plenty of work to go around and the agency-client fit in content marketing is a specific one. It’s likely that for every company, only one or two agencies or consultancies are a strong fit. So do your research and go with the best culture fit.

Takeaways

These content marketing agencies have done what their services promise – they’ve successfully marketed their own agencies by showing their work and demonstrating their expertise via education.

As an upstart content marketing and link building agency ourselves, we’ve been inspired by these leaders and done our best to follow in their footsteps.

Joe Robison

Founder & Consultant
Joe Robison is the founder of Green Flag Digital. He founded the agency in 2015 and has been heads-down scaling content marketing and SEO services for clients ever since. He is an occasional surfer, fledgling yogi, and sucker for organized travel tours.
Selected articles for you
17 places to learn inbound marketing

17 Best Places to Learn Inbound Marketing

The percentage of businesses doing content marketing is staggering: 88% of B2B companies use content marketing, which is highly integrated…

Read More