Content and Marketing Work Best Together. Month After Month.

The pieces of your marketing machine aren’t working together. An integrated approach means help planning, executing, distributing, and reporting on content. It’s about more than a playbook, but the resources to see through an integrated marketing plan in the long-term, with a team that understands your voice, your library, your unique selling position — and you. Too often, teams find they have plenty of content, but don’t know how to hitch it to their north star. Heads of marketing feel the pressure most. They own the pipeline. Directors of demand generation, founders, and revops are also looking for help defending the cost of customer acquisition to leadership. The issue is especially important in enterprise SaaS and large-purchase B2B where there’s a long sales cycle with plenty of touches and a complicated pipeline. It’s painful right now because signal loss is a growing issue, with cookie deprecation, email privacy trending, and strict consent cutting off touches from the humans behind the screen. Feed changes in channels like LinkedIn add to the chaos, and buying committees are often working with less budget and a longer buying cycle. Often, they’re also tasked with consolidating tools, not shopping for new ones to add. Leaders today are paring down the content and marketing materials they consume, getting off marketing lists, and disappearing into an attribution black hole.