What are the different types of PR?
For non-practitioners, the term is used broadly to mean “get your name in the news”.
Within the field there are many different types of subcategories based on the goals of the initiative within the company:
- Corporate Communications
- Crisis Communications
- Executive Communications
- Internal Communications
- Investor Relations Communications
- Marketing Communications
- Integrated Marketing/Integrated Marketing Communications
- Media Relations
- Content Creation
- Events
- Social Media
- Multimedia
- Reputation Management
- Speechwriting
- Brand Journalism
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