Pre-Craft the Story to Win Coverage
Who are some of the most over-worked and underappreciated professionals? Journalists and editors on a deadline. There are now 6-to-1…
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It’s Not Links, It’s the Link Graph
As SEOs and content marketers, we talk about backlinks links a lot. And we know that all links are not…
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Search Statistics that are Actually Interesting featuring GPT-3, Google, Bard, Bing and More
There's enough junk on the web from SEOs stuffing stats pages with a big list of useless stats. So this…
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How we Generate Ideas for Content Marketing & Digital PR Campaigns
Elon opens his mouth and says the smartest and dumbest things and he makes headlines. That's the holy grail of…
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Image Link Building: Examples, Ideas and How To
I've been seeing a few example recently of sites clearly stating that people can use their images, with attribution. It's…
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Content for Ecommerce Websites: The 5-Part P-C-L-B-C Method
Content for ecommerce websites is crucial for supporting all channels - email, social, paid search, referral, and organic. But what…
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Technical SEO Checklist: 10 Things to Check Yesterday
You know they’re there – lurking problems on your site that you want to squash like a bug. Where are…
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Above-the-Fold Content & SEO: Does it Affect Rankings? (With 9 Examples)
Does above-the-fold content matter for SEO? Quick answer: yes. Long answer: there is not much information out there on how…
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Homepage SEO Best Practices (with 16 Examples)
A client recently asked me if they needed to apply the same SEO principles to their homepage as they do…
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A 10-Point Guide to SEO Website Migrations & Relaunches
Relaunching a website is scary. A lot can go wrong. The SEO and organic traffic portion of a website relaunch…
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