The Best Cybersecurity Marketing Agencies: We Find Standouts for Every Company

All the best cybersecurity marketing agencies work to get their security tech clients in front of CISOs, but enterprise leaders are inundated. They read, on average, about 50 pitches every year, plowing their way through a new organization’s offering nearly weekly. 

It’s not because they’re excited to expand their stacks. According to Gartner, 75% of organizations are looking to reduce their number of security vendors, with 65% saying consolidation would improve, rather than diminish, their security postures.

That presents a tough reality: noise is ubiquitous, new products are often unwanted, and the market is highly saturated.

What’s a cybersecurity company to do? The first step is to match with the perfect marketing agency that can land on the right desks at the right time.

Simplify the process by scanning the top agencies to pinpoint the best cybersecurity marketing agencies that align with your industry, location, budget, and maturity.

The Best Cybersecurity Marketing Agencies, According to Data

How’d we compile our list of top performers and choose the best?

To assess other agencies, we started our search for cybersecurity marketing companies using Ahrefs keywords, amassing a list of those ranking for terms like “cybersecurity marketing agencies” and “cybersecurity marketing services.” We added Crunchbase’s marketing firms in each location scoring less than 500,000 in CB rank, and added any missing companies, scraping the internet and compiling data from 24 further lists of cybersecurity marketing agencies (~90 companies). 

None of the data gathered on these companies can tell you exactly what’s right for you, so we broke it down.

Based on everything we learned, we awarded “best cybersecurity agency awards” across many dimensions:

• Trust, Narrative, and Market Credibility: For these agencies, the primary goal is making buyers believe you. They work on branding, share of voice, PR, thought leadership, and narrative.
• Pipeline and Performance: These companies’ primary goal is generating demand (leads, ops, revenue, paid, social). They fill the funnel profitably and turn attention into pipeline.
• Local Winners: These companies are embedded in their regional ecosystems and can help marketing teams reach out effectively.
• Startup Superstars: These companies have particular experience or systems that aid in helping companies get ahead at various stages of maturity.

The Best Marketing Agencies for Brand and PR: Trust, Narrative, and Market Credibility

Best for Content Marketing: Codeless

• Founded: 2013
• HQ: Lone Tree, CO
• CB Rank: 387,811
• Web Traffic Growth: -21%
• Keyword Traffic Growth: 0%

Key Review: “Codeless helped enable us to launch a world-class content program, actually driving results, without really having to take a lot of time or energy from us internally.” — The Codeless website

Editor’s Take: Codeless is an expert in a world of generalists, keeping 50% of its business devoted to content marketing (with the remainder going to its cousins: SEO and strategy). 

Codeless is an SEO machine born of a small team’s commitment to bootstrapping processes that work and scaling slowly, even while founding parallel endeavors like a content publishing SaaS and the SEO tool uSERP. That’s a classic approach that, in this case, scaled successfully to serve large clients, including those in cybersecurity, looking to scale traffic fast. Besides being content experts, they’re mavens at creating exceptionally scalable content programs that don’t sacrifice high-quality articles or swoon-worthy editing.

Best for Demand Gen: Obility

• Founded: 2011
• HQ: Portland, OR
• CB Rank: 334,670
• Web Traffic Growth: 152%
• Keyword Traffic Growth: -23%

Key Review: “Organized and efficient…timely deliveries, responsiveness, and regular updates.” — Clutch

Editor’s Take: Oblity is here for you if you’re wrestling with paid search and paid social clarity in knotty B2B funnels. Look no further for fast, but disciplined testing, over “big idea” creative. 

Obility wins repeatedly in demand gen reviews for tech companies, including cloud and AI clients. Says one client via a Clutch review, “they were an absolute Godsend!” That pay-per-click engagement eventually lowered customer acquisition costs by 70% in SaaS, an industry where demand gen often mirrors that of cybersecurity. The kicker? The team earns accolades for its responsiveness as well.

Best for General PR: 10Fold 

• Founded: 1995
• HQ: Walnut Creek, CA
• CB Rank: 2,631,213
• Web Traffic Growth: N/A
• Keyword Traffic Growth: 0%

Key Review: “Media coverage and traffic have tripled since working with 10Fold.” — Clutch review

Editor’s Take: 10Fold excels at taking technical milestones and turning them into storified narratives that journalists can sink their teeth into. They take traditional stories, like funding and exec POV, and spin them into voice-share gains. It’s best for post-positioning organizations ready to capitalize on existing signals.

10Fold specializes in cybersecurity PR and is often at the top of organizations’ PR dream teams because of its industry depth. One client gushes that the firm tripled media coverage and search traffic after engagement, and cybersecurity PR isn’t just about landing interviews; it includes crisis communication, positioning, influencer and analyst engagement, and editorial planning.

Best for Proven Cybersecurity Company Expertise: Beacon Digital Marketing

• Founded: 2016
• HQ: Beacon, NY (in the Hudson Valley)
• CB Rank: 227,065
• Web Traffic Growth: N/A
• Keyword Traffic Growth: 0%

Key Review: “All the content they created was tailored to our company.” — Clutch reviews

Editor’s Take: Beacon is surgical at RevOps handoffs and HubSpot plumbing, so content and SDRs finally groove together. Use them when your creation engine doesn’t need more content, but does need more SQLs.

Beacon boasts multiple cybersecurity wins for clients such as RiskLens/FAIR Institute and Cyderes. Reviews call out the company’s ability to bring home “thousands of qualified leads,” while noting their content knowledge in cybersecurity is stellar. That makes Beacon the go-to team for companies looking to translate complex security products and ideas into growth across content, automation, and marketing operations, such as HubSpot.

Best for SaaS Companies: First Page Sage

• Founded: 2009
• HQ: Berkeley, CA
• CB Rank: 249,558
• Web Traffic Growth: -13%
• Keyword Traffic Growth: 120%

Key Review: “They are far and away the best SEO that I’ve come across. Their results earned them a number of campaign extensions.” — DesignRush reviews

Editor’s Take: This SaaS-native workhorse SEO shop is best for companies with an identified ICP but lacking a lead-gen pipeline or executive-level content. Expect a program, but BYO subject matter experts and commit to a fast-paced publishing schedule to unlock the highest value.

First Page Sage goes hard on thought leadership and is built for B2B/SaaS. However, that doesn’t mean they skimp on traffic: one case study discusses their thought leadership hub-and-spoke model, which increased total keyword rankings by 934% in one year, with cascading effects such as lower cost-per-conversion and record-breaking subscriber numbers. Their client roster includes Salesforce, Cadence, and U.S. Bank, and they take pride in “tremendous” increases in qualified leads, especially for enterprise B2B clients.

Best for Marketing Automation: SmartBug Media

• Founded: 2007
• HQ: Newport Beach, CA
• CB Rank: 159,444
• Web Traffic Growth: -23%
• Keyword Traffic Growth: 0%

Key Review: “Redeveloped our website…handled UX/UI and migration!” — Clutch reviews

Editor’s Take: Marketing needs an ops backbone to run its best. Find it here. HubSpot mastery, nurture design, and attribution all come together to ensure you don’t fall into that “content for content’s sake” trap.

SmartBug Media nails the operations behind great content. They handle HubSpot/Klaviyo/Google Analytics setup, lead scoring, nurture flows, and attribution, so your content grows into a full-fledged pipeline that earns clients. On Clutch, one client says that with SmartBug, their lead gen performance rose 20% year-over-year, and cost per click plummeted 40% with new PPC campaigns and SmartBug-led automations. Another client notes that email now drives 81% of the company’s sales.

The Best Marketing Agencies by Results: Pipeline and Performance

Best for SEO + Content + PR: Green Flag Digital

• Founded: 2015
• HQ: San Diego, CA
• CB Rank: N/A
• Web Traffic Growth: N/A
• Keyword Traffic Growth: N/A

Key Review: “Did an amazing job catering each campaign to our audience and brand.” — Clutch reviews

Editor’s Take: We don’t like to toot our own horn, but GFD is best for strategy + content + digital PR from an attentive senior staff who’ve sharpened their brains on the needs of challenger brands, and won’t leave you on the sidelines. Use it to power the right bets, not scatter your message and hope it lands.

Green Flag Digital emerges as a leader in combining content strategy with the support structures that render it most effective – for a true pipeline that performs, even at early stages. 

We lean into strategy to set the course, create top-quality content to build out traffic, and then harness the power of digital PR to amplify content with backlinks that lead to higher rankings and more trust for the entire content library. The result? 275+ placements for one client, and 104% year-over-year traffic increases for 4 years for another. It all works together, so a single boutique agency makes the most sense for companies needing SEO growth through content and digital PR.

Check out our favorite digital PR pieces to learn more about how to create a campaign that earns backlinks. Want more content-first partners to compare? Browse our best content marketing agencies shortlist.

Best for Offline Media: Mower

• Founded: 1959
• HQ: Syracuse, NY
• CB Rank: 316,878
• Web Traffic Growth: 38%
• Keyword Traffic Growth: 0%

Key Note: “Independent, 100% employee-owned, national footprint.” — Wikipedia

Editor’s Take: Old-school relationships and reach + modern targeting. Use Mower for broadcast/OOH orchestration with solid ops. It’s ideal for big-canvas campaigns with budgets to match.

Mower’s a full-service advertising and PR outfit that includes traditional media in its suite of offerings, from TV to radio to OOH. That gives it a stronger presence than PR-only shops for clients who want to bundle brand, PR, and media buying under one roof. This matters in cyber when you need broad category awareness (launches, brand trust) beyond performance channels. Recent cases demonstrate Mower executing large-scale multi-channel campaigns, like Rhode Island Energy’s TV, OOH, video, print, and direct campaign, or Nucor’s, which boosted brand awareness 85%.

Best for Cloud Security: Upgrow

• Founded: 2017
• HQ: San Francisco, CA
• CB Rank: 263,581
• Web Traffic Growth: 4%
• Keyword Traffic Growth: -33%

Key Review: “Delivered beyond our expectations…over-the-moon pleased.” — Capterra reviews

Editor’s Take: A tactical source for LinkedIn demand for enterprise security, honing tight audiences and alternative offers, until vanity leads disappear. Use it when TAM is tight and you’re fed up with junk leads.

Upgrow’s work with Orca Security lands it here; the company reports 163% growth in demo volume, with 41% less spending over four quarters, via Upgrow’s Google Ads and LinkedIn work for their enterprise buyers. On Clutch, Upgrow positions itself as ROI-driven, and its multiple skill set bears it out. Reviewers call the agency “extremely talented, dedicated, and humble.” The agency gets most mentions for its PPC and project management prowess, but its broad capabilities are a good fit for more mature companies looking for cross-channel, paid campaigns, and remarketing.

Best for Account-Based Marketing (B2B/Enterprise): Ironpaper

• Founded: 2003
• HQ: New York (with Charlotte, NC)
• CB Rank: 306,339
• Web Traffic Growth: -9%
• Keyword Traffic Growth: -16%

Key Review: “A great partner for our small marketing team…strategy, website & SEO, content, and paid ad management.” — G2 reviews

Editor’s Take: Ironpaper runs ABM with a system that’s been tested: ICP definition, buying committee mapping, coordinated campaigns for 1:few, and HubSpot-native automation, so marketing, SDR, and sales are all coordinated around the same funnel. 

Need a measurable pipeline? This automation engine might be right for you. Ironpaper helps with rigorous experiments and attribution. They bill themselves as a B2B growth agency, focused on generating leads for complex sales cycles, and boast results such as creating 10 SQLs in one month, an 86% increase in MQLs over six months, and a 2% website conversion rate.

Best for Performance Marketing: HawkSEM

• Founded: 2006
• HQ: Los Angeles, CA
• CB Rank: 344,870
• Web Traffic Growth: 55%
• Keyword Traffic Growth: -18%

Key Review: “Professional, knowledgeable, and proactive in identifying opportunities to improve our online presence.” — Clutch reviews

Editor’s Take: HawkSEM is a performance-first shop built on paid/social. It comes with its own ConversionIQ framework so you can be just as relentless about ROAS, lead quality, and landing page CRO as this team.

HawkSEM’s team seems to have decided that fast, constant iteration and creativity to keep CPA falling is their passion, hobby, and manifesto rolled into one. While they call out cybersecurity, they also work across multiple industries and marketing channels, and are best for organizations that want that breadth. The results? Outfits like Datadog have grown demo requests 75% while cutting CPA with a mix of approaches, from paid search to remarketing and SEO.

Local Power Players: The Best Agencies by Location

If you need local power, these agencies, embedded in their local media landscapes, may do the trick. They’re also perfect for organizations looking for an in-person relationship. 

Not surprisingly, most of the local “best of” agencies specialize in public relations, where media relationships make a key difference.

Best in NYC: 5WPR

• Founded: 2003
• HQ: New York, NY 
• CB Rank: 20,345
• Web Traffic Growth: 11%
• Keyword Traffic Growth: 0%

Key Review: “They know how to get a story placed, and it shows in the quality of coverage we received.” — Clutch reviews

Editor’s Take: This behemoth doesn’t stand on its processes: it believes each client is unique and crafts a program tailored to them. 

5WPR is a giant, with plenty of “best agency” awards to back their work, which wins impressions, media placements, and high-value sponsors. Utilize it for its solid 4.5 Clutch rating and deep roots in the New York media ecosystem, as well as its heavy emphasis on PR. Yet, the ability to branch out into social, digital strategy, and event management is also available. You’ll be among reviewers who say the company shows “no fear” in trying out new strategies and finding just the right angle to land coverage.

Best in San Francisco: 10Fold

10Fold comes back to dominate San Francisco’s PR landscape. Our “Best for General PR” firm, with its cybersecurity focus, is unbeatable in terms of industry savvy and mad media ops skills.

Best in LA: Red Lorry Yellow Lorry

• Founded: 2003
• HQ: London, UK, with offices including Boston, LA, Berlin, and Paris
• CB Rank: 307,397
• Web Traffic Growth: -68%
• Keyword Traffic Growth: 22%

Key Review: “The lorries are by far the most effective in crafting impactful PR strategies that deliver on the metrics my leadership team cares about.” — The RLYL website

Editor’s Take: Analyst/influencer threading for global B2B tech. It’s a great local fit for those needing a local, security-smart team, especially one with the reach to help with a global rollout across the US, EU, and UK.

Red Lorry Yellow Lorry is a global B2B tech PR team with an LA office and a published cybersecurity portfolio. It’s recently been named Salvador Tech’s agency of record in the U.S. 

Best in Boston: PAN Communications

• Founded: 1995
• HQ: Boston, MA
• CB Rank: 208,293
• Web Traffic Growth: 38%
• Keyword Traffic Growth: -33%

Key Review: “110% increase in share of voice…$4.2M pipeline on $10K spend.” — The PAN Communications website

Editor’s Take: Executive voice development turns your expertise into repeat bylines and keynotes. Use them to amplify founder voices when you have something to say, but no partners to help you get the word out, and are willing to commit for months or quarters to a program to make it happen.

PAN Communications is a Boston-based integrated PR/marketing firm with cybersecurity chops: they’ve helped Rapid7/Vercara earn 3.6B impressions and a flurry of coverage, including 50+ interviews and 200+ placements. The agency bills itself as a tech and healthcare outfit, with PR relationships in both fields.

Best in Israel: Wadi Digital

• Founded: 2007
• HQ: Israel, with a distributed team across the nation
• CB Rank: 475,253
• Web Traffic Growth: -23%
• Keyword Traffic Growth: -40%

Key Review: “They’re experts in LinkedIn ads and have demonstrated that they can bring in leads and MQLs at a better price.” — Wadi’s website

Editor’s Take: Wadi Digital is an Israeli-native B2B tech firm with an emphasis on cybersecurity that focuses on pipeline over press, bringing expertise in LinkedIn ads, search depth, and HubSpot execution to support sales teams. 

Wadi’s cyber page lays out its full-funnel services, from paid social to lead gen and influencer marketing. The founder’s public presence helps solidify this agency’s standing in the tech world: The Yoel Israel Tech & Marketing Show and guest appearances on other B2B podcasts, plus LinkedIn and YouTube campaigns. It all means that the agency is tuned in to the newest developments in the field and committed to sharing them across the ecosystem. Want to benefit? Dedicated cyber offerings get their own page on Wadi’s website, with one client emphasizing this is the place to go if you want to work with “good people.”

Best in the UK: CCgroup

• Founded: 1985
• HQ: London, UK (Acquired by San Jose’s Hoffman Agency)
• CB Rank: 343,887
• Web Traffic Growth: 737%
• Keyword Traffic Growth: 0%

Key Review: “Resilience, agility, and strategic forethought.” — PRovoke Media’s UK Agency Profiles List

Editor’s Take: CCgroup’s historical strength has always been AR discipline and messaging pressure-testing the hard questions before their clients take to the market and land in Gartner and Forrester’s arenas. To land a story with buyers and analysts faster, hit up CCgroup. And with its new standing within the Hoffman Agency, expect a broader reach, too.

CCGgoup is a B2B tech agency with a dedicated cybersecurity PR and marketing practice. Today, it’s part of the Hoffman Agency (following a March 2025 acquisition), and the outfit now has a broader global network for its already long-running Analyst Relations (AR) services.

Best in Europe (Outside the UK): AREA 17

• Founded: 2003
• HQ: Paris, France
• CB Rank: 339,700
• Web Traffic Growth: 5%
• Keyword Traffic Growth: 0%

Key Review: “Allowed us to be immediately recognized and credible.” — The AREA 17 website

Editor’s Take: AREA 17 builds site UX and identity that builds trust on its own. Use it when credibility blocks enterprise deals, or you’re playing in a new, unknown category. 

AREA 17 is a digital product agency with studios in Paris. That on-the-ground presence can help companies expand within Europe (the agency is headquartered in Brooklyn), or those just starting out, as it’s a design and brand studio rather than a pure PR and content outlet, and is best paired with demand gen to shorten the timeline from brand work to leads.

Startup Superstars: The Best Agencies for Startups

Best for Seed/Series A / Bootstrapped (Smaller Retainers, Flexible Pricing as You Go): Kalungi

• Founded: 2018
• HQ: Seattle, WA
• CB Rank: 300,876
• Web Traffic Growth: -21%
• Keyword Traffic Growth: 0%

Key Review: “Not only does Kalungi have the experience and expertise, they have the people to execute everything from establishing positioning and messaging to building websites and SEO.” — The Kalungi website

Editor’s Take: Early-stage GTM foundations, with positioning, pricing, and metrics built in so seed teams can actually operate. It’s a logical choice for those willing to put in the work.

Kalungi are early-stage B2B specialists. They have a fractional CMO on hand to captain a comprehensive program, and their “growth-as-a-service” offerings help newcomers to the market find their footing without an enterprise price tag. Think you’re too small? The agency publishes stage benchmarks for <$1M ARRstartups.

Best for Series B (Strategy): Walker Sands

• Founded: 2001-2002
• HQ: Chicago, IL
• CB Rank: 200,765
• Web Traffic Growth: -11%
• Keyword Traffic Growth: -16%

Key Review: “Willing to be strategic and also step back — very flexible.” — G2 reviews

Editor’s Take: Integrated B2B plays where PR fuels demand. Their stories aren’t just about coverage, but also create demand. Looking for category leadership? Land here.

Walker Sands is a brand-to-demand shop, offering positioning, PR, and demand gen; reviewers love their strategic approach and responsiveness suited to earlier-stage clients. Need to solidify the narrative and build the pipeline alongside it? This might be the agency for you.

Best for Series C to D (Scaling, production power, PR heavy): PAN Communications

PAN Communications returns to make Boston proud again. This once-PR outfit has transformed into a multi-service juggernaut, catering to tech and healthcare, and offering brand and demand generation services alongside traditional PR, as well as content marketing, AI optimization, strategy, and analytics.

Best for Series E to F / Public Companies (full funnel, full service): WebFX

• Founded: 1995-1996
• HQ: Harrisburg, PA
• CB Rank: 8,692
• Web Traffic Growth: -21%
• Keyword Traffic Growth: -18%

Key Review: “They went above and beyond.” — Clutch reviews

Editor’s Take: Industrial-grade content production at scale. It works well for enterprise websites that need consistency across a library of assets. You won’t find boutique attention to your brand here, so it works best for those who can fill in the team upfront about their needs, style, and story.

WebFX is an enterprise-scale paid + SEO + web ops outfit with a 4.9 review score on Clutch and gushy testimonials about the agency’s hands-on, timely communication and measurable lead growth. For global, multi-channel brands, it’s a quantity engine with the power to move large websites.

Best for Private Equity-Backed Companies: 5WPR 

Our best-in-New-York team returns here for its prowess in helping mature brands that need aggressive awareness and issue comms. This is their agency for speed and breadth, bar none. Here, large organizations will find comprehensive PR with strong execution, with an awards cabinet that highlights its enterprise cred.

How to Make The Best Decision — For You

We’ve analyzed plenty of agencies, but none are “perfect.” The right pick depends on what must move the needle in the next 1-2 quarters and what tradeoffs you’re willing to make to get there. Is it trust and credibility? Pipeline construction? Positioning? Operations? 

Do you need senior attention, a sharper perspective, and rapid iteration? Go boutique. 

Choose Green Flag Digital, or a small service provider that offers the services you’re looking for (for instance, paid marketing). The content quality you get in smaller outfits is adept at helping challenger brands win contracts from larger players, create a thought leadership presence, and harness fast-acting, scrappy PR that’s willing to go after big wins. 

At Green Flag Digital, you’ll get senior talent on day one, ready to tell a category story or create C-suite messaging. It’s expert content that wins trust, but it’s only the right move when it dovetails with your needed outcomes.

Do you need throughput and broad services across channels? Big agencies can create dozens of pieces of content per week, even while handling design, SEO, branding, email, automation, and data, while maintaining a consistent brand voice. They’re also great choices for multi-region rollouts.

Big teams accelerate demand, but they come into play after you’ve dialed in your strategy and unique point of view, won trust on a small scale, and built a content machine stacked with quality assets.

FAQs: Choosing the Best Cybersecurity Marketing Agencies

What Makes a Cybersecurity Marketing Agency Best?

Cybersecurity products and services firms need the best cybersecurity marketing agencies — but “smart” means an expert marketing mix that sets the apart as a deeper resource, not a purveyor of pages upon pages of content that simply provides a remixed version of industry definitions. Great agencies bring more to the table than that. They offer:

• Deep, technical fluency…
• …with the ability to speak effectively to buying committees and executives, not engineers alone
• Regulatory and compliance awareness
• Long-term strategic roadmapping at your stage of maturity
• External relationships and expertise that combine to allow for successes you won’t replicate in-house
• Integration of quotes, interviews, thought leadership, human opinions, predictions, hot takes, and more that future-proof your marketing in a sea of AI content.

What Should I Know About Choosing the Best Cybersecurity Marketing Agencies?

Security-savvy partners can mean the difference between lukewarm SEO that feels labor-intensive with little ROI and measurable outcomes. If you are looking for a trust and content boost in a challenging market, the smallest effective team can help you execute it quickly and iterate on what works. 

Buyers are skeptical, and cycles are long, so get a marketing mix that leapfrogs the roadblocks and pairs a sharp point of view with accountable execution, relationships that create placements, and strategy tailored to you. Book a call to see how our strategy, content, SEO, and PR fit your stage and targets.

What Should Agencies Understand about Cybersecurity Customers?

Cybersecurity buyers are distinct, and the industry comes with its own unique quirks that make templated regimens more difficult to execute successfully. Here are 3 key things agencies should “get” before they get your business:

1. First, your cybersecurity buyers are shopping for security in a world of black-box opacity. 

Technical explanations aren’t assuaging their fears and building credibility; in fact, they may be having the opposite effect. Cybersecurity companies need to build trust signals at a higher rate than other verticals.

2. Second, trust is premised on understanding multiple regulatory requirements across markets where cybersecurity companies operate. 

It requires the ability to localize messaging and position offerings without overpromising, as well as to market within the analytics and privacy rules of the region.

3. Third, a complex set of assets can mean alternative attribution models. 

Marketing agencies that take new metrics into account are better positioned to truly measure attribution, accounting for GHartner reports, conferences, studies, and organic touches.

What Services Does a Good Cybersecurity Marketing Agency Offer? 

There’s no perfect mix of services for every cybersecurity company. 

Instead, you’ll have to think about your particular company’s maturity, product, clientele, and business model to align with cybersecurity competencies. Some key considerations include:

• Trust positioning
• Demand generation and account-based marketing (ABM)
• PR relationships
• Compliance-aligned content
• Thought leadership 

Trust positioning

Mid-stage challenger brands need more expertise in trust-building, centered on technical expertise, thought leadership, and media backlinks, more than seed or late-stage startups and public companies. Why? Brand-new companies will use marketing to hone product/market fit and serve sales teams, while later-stage companies have already built brand equity in their funnels.

Demand gen and account-based marketing (ABM)

Mid-stage companies selling into enterprises, using long sales cycles, benefit most from account-based marketing help from agencies. ABM is costly to orchestrate, and early-stage companies can often benefit more from putting their eggs in other baskets.

PR relationships

Companies aiming for new funding or top-of-funnel traffic and name recognition win here. Strong media presence boosts valuation, and backlinks generate a strong platform for all content marketing assets.

Compliance-aligned content

Companies that target highly-regulated industries (e.g., finance or health) need messaging that conveys understanding of their clients’ unique problems. Those looking to expand regionally should also prioritize regulatory expertise in a new marketing team.

Thought leadership

Sure, early-stage companies benefit from branding their leadership and contributing to a conversation that helps build trust and thought leadership in their fields. They’ll look to punch above their weight with studies, threat intel, and research reports. But companies that are carving out new security categories also benefit from an approach that emphasizes educating their audience about what they’re up to, who they are, and why they’re on the cutting edge.

Methodology

To assess other agencies, we began our search for cybersecurity marketing companies using Ahrefs keywords, compiling a list of those ranking for terms such as “cybersecurity marketing agencies” and “cybersecurity marketing services.” We added Crunchbase’s marketing firms in each location scoring less than 500,000 in CB rank, and added any missing companies, scraping the internet and compiling data from 24 further lists of cybersecurity marketing agencies (~90 companies). 

In New York alone, we started with 417 agencies (advertising, PR, marketing, web/creative) meeting two quality screens: a Crunchbase CB Rank under 500,000 and an approximate size threshold (>50 employees) at the time of collection. From there, we reviewed each website and used an internal “Cybersecurity?” flag to identify agencies that explicitly serve security vendors or consistently publish security-relevant work.

We repeated the task for San Francisco and other key locations.

We filtered all our prospective agencies for a specific nod to cybersecurity, either in the form of proven results for past cybersecurity clients, a self-declared service page for the industry, or an award in cybersecurity marketing.

We also analyzed Ahrefs data on all the agencies’ web traffic and growth to get an initial barometer about who is growing their footprint and eating their own dog food.

In the end, these datapoints didn’t comprise a “ranking.” That’s too easy. Here, those companies that cover the most requirements in each category were standout winners; after all, it’s hard to find large-scale growth agencies in a certain location, with great reviews and a high CB score, that have worked in cybersecurity, and service mid-level series C and D companies well.