Content Marketing Strategy Services
Make Your Library Do the Hard Work
Is your content working as hard as it should? How do you know? Content marketing is about distribution, not just about which blogs happen when. Our strategy service offering goes beyond channels and calendars to make sure the pieces that represent you are taking you as far as possible.
Here's What's Painful
The problem is that much content is just content: it’s not a story that creates equity for marketers and companies, and it’s not sparking much momentum. At least, leaders can’t show it. They need to patch reporting gaps, create a credible data and reporting trail, and create a scalable engine with attribution that’s defensible, and content that they’re sure gets seen and moves buyers.
The CMO, CEO, marketing team, and head of content need to report to potential acquisition teams in the future as well as defend their pipeline to leadership now.
Why now? In months, attribution muddiness will have weakened any understanding of pipeline, and hiccups will have interrupted the flow of cohorts from leads to SQLs to won business. The cycle needs to be solid now.
What's More...
Distribution channels compound, so inconsistency now threatens wins later, when it’s harder to regain, capture, and grow an audience. Clicks get more expensive, too. And rivals keep amassing backlinks and community mentions. Costs to catch up are exponential, not linear.
But the challenge isn’t easy. Growth calculus involves multi-touch journeys, across channels and a sprawling library. Budgets have a tendency to get spent in the noisiest areas rather than the laser-focused spots that move the needle best. There are long feedback loops that make iterating on successful strategies expensive and non-scalable. And then? Channels change, ICPs shift, and marketing teams aren’t sure what happened to the plan that seemed airtight last year.
Inaction? That creates a higher mountain of competitor successes to surmount.
Leaders today are getting focused, spending time on one channel, one pillar, or one offer. They’re seeding their strategy, testing, and moving on with a clear picture of what works. It’s about micro-plays on a timeline, not an overarching mega-strategy where all channels and approaches are layered on top of one another.
Our Solution
We came to content marketing strategy backward, from the world of PR. And that end-results focus means that we work from our desired outcome backward to channels, content types, offers, and tools. No assumptions or darlings here — we kill them immediately so your strategy achieves its marketing goals first and foremost.
Instead of pageviews, we’re interested in lower blended CAC and faster payback, with top channels tuned, offers converting, and attribution clean. Our service-based approach gets teams immediate clarity with an attribution audit, a clean path to assess where success happens, and an aligned strategy for creating and distributing assets that are directly tied to marketing goals — not just content ones.
