AI, SEO, GEO, LSAs & Everything in Between: 25 Must-Haves for a Modern PI Law Firm Website
Intro You didn’t go to law school to argue with Google. You went to law school to fight with insurance…
Read MoreGrowth Marketers: Who are they, what do they do, and why do they do it?
The way I understand it, which may not be a complete picture of the reality, it's just my impression, is…
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AI Website Analysis: What it is and how to do it now.
What is an AI Website Analysis? An AI website analysis is the practice of reviewing a website using AI tools…
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AEO Best Practices in 2025: Lessons from Industry Leaders like Hubspot
“Traditional SEO isn't enough anymore—58% of Google searches now result in zero clicks as AI overviews dominate results.” -HubSpot If…
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PR Pricing and Packages: A Transparent Guide for First-Time Buyers
Most founders and marketing leaders discover PR at the moment they want to level up their credibility. The thinking usually…
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A 10-Point Guide to SEO Website Migrations, Redesigns, Replatforms and Relaunches
Relaunching a website is scary. A lot can go wrong. Not only is the entire relaunch process convoluted and scary…
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How One Insurance Comparison Company Earned Dozens of Nods From High-Trust Media Players — Fast
Want to amass backlinks from trusted media sources that read like endorsements? So did one insurance comparison company looking to…
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Expert Systems 101 – and the Connection to Modern AI, Knowledge Graphs, Ontologies and SEO
"Expert Systems" is an old-school term used in the 1970s as computer scientists attempted to hardcode in expert knowledge and…
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AI & LLM Search Ranking Factors – a Working List for AEO and GEO Purposes
What are the AI ranking factors for LLM tools like ChatGPT? No one really knows all of them, but there…
Read MoreGA4 – Source vs Medium vs Channel Explained (with Examples)
I've personally used Google Analytics - in all its versions - for over 15 years. While even a contributor to…
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