What is Marketing Engineering?
“The real trouble with this world of ours is not that it is an unreasonable world, nor even that it…
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AI Optimization for Business Operations & Marketing: Latest Trends, Research, and Best Practices from Industry Leaders
It's tough keeping up with AI changes, but it's an exciting space that's moving fast. While many people like to…
Read MoreWhat is Content Analysis?
What is Content Analysis? According to Columbia University it's defined as: Content analysis is a research tool used to determine…
Read MoreWhat are Content Landing Pages?
Content landing pages are defined as landing pages on a website with a healthy amount of content, to move the…
Read MoreBrand Marketing vs Performance Marketing
Large corporations like Apple, Nike, McDonald's and State Farm plow millions and millions of dollars every year into brand marketing…
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Market Dominance: The Ultimate Goal of Marketing Strategy
The ultimate goal of a company is market dominance. Apple, Google, Amazon, Meta, Netflix, TSMC and other famed companies have…
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SEO Content for Ecommerce Websites: a 5-Point Framework
These are my current thoughts on content for ecommerce, as of June 2023: For direct-to-consumer (DTC) ecommerce brands SEO content…
Read MoreNew Service: Marketing Campaign Services
We believe rallying around one clear marketing campaign is the next step in marketing strategy for most growth and mid-sized…
Read MoreThe Viral Coefficient and How it Relates to Growth and Brand Marketing
What is the viral coefficient in how it relates to startup growth? How does it related to viral content? How…
Read MoreMarketing Flywheels and Product-Led Growth
Marketing flywheels are a concept in which a startup's marketing efforts are designed to create momentum and self-sustaining growth over…
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