SEO & Content Marketing Hub

SEO landing pages are literally money pages.

My hot take is that not enough companies even think about SEO landing pages, and they don’t even have them on the radar. Paid search landing pages get all the attention. A firm’s approach to creating simple services pages is usually rudimentary and based on vibes.

Totally fine. However, if a company seeks organic traffic – which we know is highly valuable and sticky if done well – this is a massive gold mine to figure out.

What are Landing Pages?

Landing pages are:

1. Typically lower-funnel pages where the goal is to get people to take action and convert
2. Focused on a specific headline and goal
3. Represents a slice or an expression of an overall product or service
4. Can be geared towards all traffic sources, or specific ones like paid search, social, email, SEO, etc.

What are SEO Landing Pages?

SEO landing pages are pages built to rank in search (Google, Bing, ChatGPT, etc) and drive traffic, conversions, and revenue.

Characteristics of SEO landing pages that are different from paid landing pages:

1. Typically longer in length with more content
2. Ideally follow a framework like PAS (pain, agitation, solution) or AIDA (awareness, interest, desire, action)
3. Targeting keywords and topics related to that theme, and tries not to go too broad
4. The creator will monitor these with rank tracking tools and analytics
5. Typically a large batch of SEO landing pages is created to follow the power law framework

For the purpose of this post we are separating landing pages from these pages:

1. Product pages
2. Category pages
3. Info pages with no conversion intent
4. Home pages, about us pages, etc
5. Blog posts and educational content
6. Legal pages

So while product pages, category pages, and blog posts most certainly can and are landing pages that people do convert on, for this post we’re focusing on what most people mean when they talk about landing pages: a focused page that has a goal of having you fill out the form to convert.

It’s all about conversion.

What’s the Difference Between SEO and PPC Landing Pages?

Typically on a paid search landing page you’ll have a small amount of content, and focus purely on conversions.

In addition, with paid search landing pages, you will noindex the page so it doesn’t show up in search results.

Paid search landing pages also have a minimal header navigation and few “leaks” where people may click out to another page before converting.

Here’s a good example from Mention:

Conversely, with SEO landing pages, you want to target distinct products or services that are different enough from other offerings that they deserve their own page.

You may also choose to do this if you want to target distinct variations of similar keywords that have a different intent.

For example, our technical SEO landing page directly targets technical SEO consulting. While this is a standard service page, it’s also a landing page because it is conversion-oriented:

SEO landing pages should do the following:

1. Be clear on conversion goals and revenue monetization level
2. Be clear on funnel level – is it a mid-funnel landing page or a lower-funnel landing page?
3. Specifically target a topic or keyword with healthy volume or customer demand to warrant creation and maintenance.
4. Write about 1,000 – 2,000 words on the landing page.
5. Cover multiple subtopics on the page, write like a human, and think deeply about what your buyer persona wants to see.
6. Write out the 5-10 most common FAQs and put those at the bottom of the page.
7. Include images and video to demonstrate your knowledge, intelligence, and personality.
8. Cover SEO basics – include keywords in a compelling title tag, page headline, and meta description.
9. Link internally from other pages on your site to this new SEO landing page, ideally 5 links to start, more later if you can.
10. Earn external links to this page. Much harder to do, but when writing a guest post, link back to this page if it makes sense contextually.
11. Don’t worry too much about the other nitty-gritty things like image SEO and other small factors. You can come back to that about 30 days after launching to further optimize, but don’t let it delay things now.
12. Monitor the page’s results over the 30-90 days after launch and add new keywords and topics that pop up in Google Search Console. You can also monitor user screen recordings using Hotjar or FullStory.

Hybrid SEO and PPC Landing Pages

There are also some who do hybrid landing pages, which are use for both paid traffic and SEO. If you’re tight on time and resources, these can be a good place to start. The downside is if you’re optimizing for paid search conversions, you’ll be sub-optimizing for SEO, and vice versa.

Here’s a good example from Socialbakers:

Socialbakers may be accidentally allowing this page to show in search results since the title tag isn’t optimized for SEO, and the page isn’t long in content. But it’s bringing in some organic traffic, and they’re also sending AdWords traffic to the page.

Example SEO Landing Pages

HubSpot – Free CRM Landing Page

“Free CRM” is a massive search term with clear conversion intent. Who takes the cake? Inbound king HubSpot.

Their well-designed landing page is certainly not a boring informational post, yet it has lots of content to help it rank in Google organic search as well.

Expandable FAQs and tabbed content are great ways to answer plenty of questions and show a lot of content, without overwhelming the design or conversion path for the user.

I can imagine lots of long meetings at HubSpot with discussions around these landing pages from multiple stakeholders.

Updates Log

• August 13, 2025: Quality updates throughout – new clarifications on what SEO landing pages are, more details, grammar and quality improvements throughout. Notes added on AI search.
• 2022: Light quality updates throughout
• 2020: First created