How many Americans are moving to where they really dream of living? How many wish they lived abroad?
And more importantly, do your neighbors think that your moving and real estate company provides the most trustworthy answers?
Thousands of inquiries bounce across AI tools, but few companies stake a claim to niches about which they can speak authoritatively — and become known for. And that’s a shame, because getting cited undergirds their authority in high-buying-intent searches, creates trust at checkout, and rewards companies with lower customer acquisition costs.
The Problem
Our client, a moving aggregator company, wanted to:
- Expand their backlink profile to support SEO across assets
- Build brand authority
- Grow LLM mentions and citations
But when AI is a “black box,” it can be hard to see how you’re winning (or how to improve).
The Approach
We’d been consistently creating digital PR studies for the moving aggregator.
So we devised a way to quantify which queries were winning in AEO and re-engineered future study ideas to build on the authority we already had — allowing downfunnel content pillars to rank higher.
The Results
Today, the move aggregator is mentioned ~214 times daily by LLMs, totaling 39,521 mentions over the past 6 months — all from 202K impressions (mentions weighted by Google Search Volume).
Its daily citations are almost twice those of the closest competitor, with more than 3X the number of pages ranking as cited domains.
According to HubSpot’s AEO Grader, across LLMs, the client commands an average of 22.5% of voice share compared to competitors. It all adds up to quality SEO support. Organic traffic is up 19,955 over the past 6 months (a 34% increase overall), and in 10 spot checks on ChatGPT, the client owns citations for 4 niche areas where other statistics are scarce — based on our aggregator, which spearheaded surveys that yielded real know-how.
Putting it All Together
According to Ahrefs, branded web mentions are the #1 factor in predicting whether a company is surfaced in an LLM inquiry, with branded anchors close behind, and domain authority, driven by backlinks and their quality, coming in 4th.
This mosaic is the foundation of digital PR, as evidenced by the surveys and media backlinks we handled for this client. The bottom line: If you want to own the bottom of the funnel, aim for brand authority across content assets and develop owned expertise of statistics in your niche.
Interested in Owning Your Own Niche Conversation?
We help challenger brands build high-authority backlinks and trust through earned media mentions in the form of highly-shareable data stories. Want to explore what brand stories can do for your visibility? Chat with us today.