Funding has fallen from the frenzy of 2022, with deal count down to a fourth of what firms saw just a couple of years ago. But fintech remains, boldly bringing stable solutions for some of life’s most precious commodities — retirements, payrolls, investments, and all the pieces that help us pay, save, and borrow.
These software solutions have lost trendiness. And investors may be more and more selective. However, consumer behavior continues to shift to the digital realm, with half of adults using digital payments at least monthly and cash falling to less than 10% of all transactions for the first time.
For marketers, that means we’re in a time when payment preferences are now competitive levers while trust becomes a key differentiator. How will you tell your story? It’s more and more important all the time.
We put our heads together and refined metrics on FinTech companies that have received lots of funding and are funded in the Silicon Valley ecosystem. This ranking sheds light on the hottest FinTech companies and allows for clear comparisons with similar funding and business models. It also applies the power laws to funding and company concentration in this space.
Top 25 FinTech Venture-Backed Ranking Table
We analyzed data from Crunchbase and Keywords Everywhere to uncover the top US FinTech companies with top investors from Silicon Valley, including both private startups and public companies.
| Ranking | Company | GFD Tech100 Final Score* | GFD Funding Score* | GFD Website Score* | GFD Branded Keyword Score* | Private or Public? |
| 1 | SavvyMoney | 88.3 | 95.8 | 65.3 | 44.2 | Private |
| 2 | Gemini | 87.6 | 72.2 | 65.3 | 89.1 | Private |
| 3 | SoFi | 86.9 | 85.5 | 68.5 | 57.1 | Public |
| 4 | Upgrade | 86.2 | 88.1 | 65.0 | 53.2 | Private |
| 5 | Coinbase | 86.1 | 86.8 | 69.1 | 51.3 | Public |
| 6 | Block | 83.7 | 87.0 | 56.0 | 56.5 | Public |
| 7 | PayPal | 83.6 | 73.6 | 76.8 | 62.5 | Public |
| 8 | Upstart | 83.3 | 82.5 | 63.9 | 56.6 | Public |
| 9 | Circle | 83.0 | 84.2 | 61.1 | 55.0 | Public |
| 10 | Ramp | 81.9 | 80.9 | 64.4 | 54.9 | Private |
| 11 | DeFi Development Corporation | 81.2 | 78.1 | 52.2 | 70.5 | Public |
| 12 | Tipalti | 80.5 | 83.1 | 61.7 | 48.7 | Private |
| 13 | EarnIn | 80.1 | 79.3 | 66.6 | 50.3 | Private |
| 14 | Kalshi | 79.0 | 87.5 | 63.4 | 33.6 | Private |
| 15 | Achieve | 78.9 | 79.0 | 57.9 | 55.8 | Private |
| 16 | Yendo | 78.5 | 81.1 | 57.7 | 50.4 | Private |
| 17 | Sunbit | 78.4 | 77.9 | 62.5 | 51.7 | Private |
| 18 | Hometap | 78.3 | 82.0 | 57.7 | 48.0 | Private |
| 19 | AppZen | 78.1 | 81.3 | 62.1 | 44.6 | Private |
| 20 | Kiavi | 78.1 | 81.9 | 54.5 | 50.9 | Private |
| 21 | Plaid | 78.0 | 75.2 | 67.4 | 51.2 | Private |
| 22 | WeTravel | 77.8 | 78.8 | 61.6 | 49.0 | Private |
| 23 | Tabs | 77.7 | 75.7 | 60.1 | 56.4 | Private |
| 24 | zerohash | 77.5 | 79.8 | 61.3 | 46.4 | Private |
| 25 | Nova Credit | 77.3 | 81.1 | 58.7 | 45.8 | Private |
*GFD’s Tech100 score is a final composite score of the Funding Score, Website Score, and the Branded Keyword score.
Key Takeaways:
- The three hottest FinTech firms in July 2025 are SavvyMoney, Gemini, and SoFi due to the volume and freshness of their funding, the recent performance of their website, and the growth trends of their branded keyword.
Ranking the Top Venture-Backed by Funding Score
Funding is huge. This breakout highlights those firms that have raised the most venture capital rounds, ranked by a combination of date and volume. Note we are also including post-IPO raises as well. These are worth considering because they’re all part of the competitive system that all cybersecurity startups are competing in.
| Ranking | Company | Total Funding Amount | Most Recent Funding Amount | Last Funding Date | GFD Funding Score* | Private or Public? |
| 1 | SavvyMoney | $272M | $225M | 10/27/2025 | 95.8 | Private |
| 2 | Oportun | $3.20B | $247M | 10/14/2025 | 89.9 | Public |
| 3 | Upgrade | $752M | $165M | 10/16/2025 | 88.1 | Private |
| 4 | Kalshi | $567M | $300M | 10/10/2025 | 87.5 | Private |
| 5 | Block | $4.80B | $2.20B | 8/13/2025 | 87.0 | Public |
| 6 | Coinbase | $4.45B | $2.60B | 8/5/2025 | 86.8 | Public |
| 7 | SoFi | $10.77B | $1.50B | 7/29/2025 | 85.5 | Public |
| 8 | Tensec | $72M | $60M | 10/21/2025 | 85.2 | Private |
| 9 | Circle | $2.43B | $1.04B | 8/14/2025 | 84.2 | Public |
| 10 | EvenUp | $371M | $150M | 10/7/2025 | 84.1 | Private |
*GFD’s Funding Score captures funding volume and velocity by combing total funding with recent funding amount and recency.
Key Takeaways:
- When accounting for funding volume and freshness, SoFi leads the industry as it is the FinTech firm with the highest total funding and has recently received $1.5B in July of 2025.
- SavvyMoney has become a promising firm in the Fintech industry as they have received $225M funds this month.
1. SavvyMoney
GFD Funding Score*: 95.8
Total Funding Amount: $272M
Most Recent Funding Amount: $225M
Days Since Last Funding: 5
Out of our 444 ranked fintech companies, SavvyMoney ranks #1 in funding. The company’s total funding is $272M and the last time they were funded was on October 27, 2025 for $225M. The last funding type was Private Equity. The total amount of investors that SavvyMoney has is 6 and their top investors are: Canapi Ventures, PSG Equity, Spectrum Equity, TransUnion, Tugboat Ventures.
2. Oportun
GFD Funding Score*: 89.9
Total Funding Amount: $3.20B
Most Recent Funding Amount: $247M
Days Since Last Funding: 18
Out of our 444 ranked fintech companies, Oportun ranks #2 in funding. The company’s total funding is $3.20B and the last time they were funded was on October 14, 2025 for $247M. The last funding type was Post-IPO Debt. The total amount of investors that Oportun has is 28 and their top investors are: TPG, BlackRock, Deutsche Bank, Goldman Sachs, IVP.
3. Upgrade
GFD Funding Score*: 88.1
Total Funding Amount: $752M
Most Recent Funding Amount: $165M
Days Since Last Funding: 16
Out of our 444 ranked fintech companies, Upgrade ranks #3 in funding. The company’s total funding is $752M and the last time they were funded was on October 16, 2025 for $165M. The last funding type was Series G. The total amount of investors that Upgrade has is 34 and their top investors are: Ribbit Capital, Coatue, Union Square Ventures, FirstMark, G Squared.
GFD Website Score Breakdown
Website traffic and traffic growth is important but doesn’t always line up perfectly with other attributes and events like funding. We were curious as to which of these companies saw the strongest website traffic and growth. The website score we captures the volume of recent website visits and combines it with the companies’ website growth trends.
| Ranking | Company | Last Month Total Visits | Average Visits (6 Months) | Monthly Visit Growth | GFD Website Score* | Private or Public? |
| 1 | PayPal | 724.1M | 773.0M | -7.62% | 76.8 | Public |
| 2 | TradingView | 201.0M | 205.8M | -4.82% | 73.7 | Private |
| 3 | Stripe | 147.7M | 154.8M | -5.65% | 72.9 | Private |
| 4 | Self Financial | 5.8M | 3.0M | 160.05% | 71.4 | Private |
| 5 | Frich | 52K | 24K | 1080.49% | 70.7 | Private |
| 6 | Chime | 38.6M | 41.0M | -4.18% | 69.7 | Private |
| 7 | Affirm | 42.4M | 38.9M | -7.74% | 69.5 | Public |
| 8 | Robinhood | 28.5M | 26.9M | 3.76% | 69.4 | Public |
| 9 | Coinbase | 39.1M | 42.9M | -12.66% | 69.1 | Public |
| 10 | SoFi | 24.5M | 24.6M | -4.87% | 68.5 | Public |
*GFD’s Website Score captures the volume of recent website visits and combines it with the companies’ website growth trends.
Key Takeaways:
- PayPal is by far the industry leader in terms of website visits as it has on average over 800M visitors in the last six months.
- Two FinTech companies with fast-growing websites are Frich and Self Financial.
1. PayPal
GFD Website Score*: 76.8
Last Month’s Total Visits: 724.1M
Monthly Average Visits Over 6 Months: 773.0M
Monthly Visit Growth: -7.62%
Out of our 444 ranked fintech companies, PayPal ranks #1 in website traffic. Last month, the website saw 724.1M total visits and decreased by -7.62% from the month before that. The average visits over the past 6 months were 773.0M.
2. TradingView
GFD Website Score*: 73.7
Last Month’s Total Visits: 201.0M
Monthly Average Visits Over 6 Months: 205.8M
Monthly Visit Growth: -4.82%
Out of our 444 ranked fintech companies, TradingView ranks #2 in website traffic. Last month, the website saw 201.0M total visits and decreased by -4.82% from the month before that. The average visits over the past 6 months were 205.8M.
3. Stripe
GFD Website Score*: 72.9
Last Month’s Total Visits: 147.7M
Monthly Average Visits Over 6 Months: 154.8M
Monthly Visit Growth: -5.65%
Out of our 444 ranked fintech companies, Stripe ranks #3 in website traffic. Last month, the website saw 147.7M total visits and decreased by -5.65% from the month before that. The average visits over the past 6 months were 154.8M.
FinTech Startups with Strongest Branded Search Growth
A great way to measure brand growth is by analyzing keyword growth for the company across a period of time. We sourced Google Search keyword data for companies on the list and ranked by a score that accounted for total keyword search as well as search volume change over the last year.
| Ranking | Company | Total Keyword Search Volume | Average Monthly Search Volume Change (1 Year) | 1 Year Trend Positive or Negative? | GFD Company Keyword Ranking* | Private or Public |
| 1 | Gemini | 101.0M | 23403146.85 | + | 89.1 | Private |
| 2 | Aspora | 5K | 1528.71 | + | 72.4 | Private |
| 3 | DeFi Development Corporation | 4K | 982.76 | + | 70.5 | Public |
| 4 | Teamshares | 5K | 1292.31 | + | 68.2 | Private |
| 5 | Saphyre | 4K | 859.09 | + | 63.4 | Private |
| 6 | PayPal | 24.9M | 220279.72 | + | 62.5 | Public |
| 7 | Rillet | 7K | 1102.45 | + | 61.5 | Private |
| 8 | TradingView | 16.6M | 119580.42 | + | 61.4 | Private |
| 9 | Camp Network | 3K | 524.02 | + | 61.0 | Private |
| 10 | Rain | 1.8M | 44685.31 | + | 58.5 | Private |
*GFD’s Branded Keyword Ranking is a metric that combines monthly branded keyword search volume with a 1-year linear trend that is observed weekly and adjusted by search volume.
Key Takeaways:
- Gemini is the FinTech company with the fastest-growing branded keyword, with an average monthly search increase of about 7M searches.
- The top FinTech firms have experienced a general increase in their branded keyword searches over the course of a year.
1. Gemini
GFD Branded Keyword Score*: 89.1
Total Keyword Search Volume: 101.0M
Average Weekly Search Volume Change: 23403146.85
Out of our 444 ranked fintech companies, Gemini ranks #1 in branded keyword searches. Last month, their total branded keyword search volume was 101.0M. Over the course of the last year, the average monthly change for their branded keyword search volume was 23403146.85, indicating an increase in their 1-year trend.
2. Aspora
GFD Branded Keyword Score*: 72.4
Total Keyword Search Volume: 5K
Average Weekly Search Volume Change: 1528.71
Out of our 444 ranked fintech companies, Aspora ranks #2 in branded keyword searches. Last month, their total branded keyword search volume was 5K. Over the course of the last year, the average monthly change for their branded keyword search volume was 1528.71, indicating an increase in their 1-year trend.
3. DeFi Development Corporation
GFD Branded Keyword Score*: 70.5
Total Keyword Search Volume: 4K
Average Weekly Search Volume Change: 982.76
Out of our 444 ranked fintech companies, DeFi Development Corporation ranks #3 in branded keyword searches. Last month, their total branded keyword search volume was 4K. Over the course of the last year, the average monthly change for their branded keyword search volume was 982.76, indicating an increase in their 1-year trend.
Methodology and Sources
- Methodology: We collected data for 10k+ companies from Crunchbase and aggregated it into a set of scores through the use of quantitative transformations and expertly curated weighted averages.
- Sources: Crunchbase and Keywords Everywhere
Update Log:
- October 1, 2025: Updates published with new data through September 30, 2025
- August 26, 2025: First ranking published for this category
