Get to the Next Level with a 4D Marketing Strategy to win in 2026
Strategy sits above any one channel, techonology, or person. Strategy is eternal and marketing strategies seek to connect your brand with your target market in increasingly clever yet timeless ways. We learn from the best military and business strategies to bring a fresh perspective to your company. Stay one step ahead of AI with strategy.
Here's What's Painful
Pain:
1. Main: in a confusing world of too many choices of marketing channels, audiences, and tactics, how do we bring it all togeher in one measurable way?
2. Who: CEOs, CMOs, and other executives and leaders need to be on board with the marketing strategy – if they don’t know what it is, they feel loss and can’t measure ROI.
3. Why now: the AI conversation dominated all else in business, marketing, and tech. Will it gobble up all of SaaS and completely make SEO obsolete? Or be yet another new channel for buyers to use.
What's More...
Agitation:
1. Why major: without a marketing strategy that is tied into a business, corporate, and market strategy, everyone’s flying blind – and wasting money and time. The only thing worse than no strategy is an ill-informed strategy that sets a company back 12-24 months.
2. Difficult challenge: attribution is difficult now more than ever, channels are multiplying via social and AI tools, marketing leaders and CMOs have short tenures, we may be in a silent recession.
3. Cost of inaction: With no marketing strategy in place that the exec team and other leaders believe in, there are high costs of inaction. Measure the delta between your organic growth (no additional marketing powered growth) and those of your competitors. Project out into the future what that gap would be.
4. What are leaders doing now: Top firms in your space are pursuing one of the 7 Powers mentioned in the book of the same name. The risk is that they gain market dominance in a target market you are pursuing, or they get to escape velocity with scale.
Our Solution
Solution:
1. Our solution via agency services: We can help you research, build, test, and iterate on a smart marketing strategy built on frameworks pioneered by industry leaders and legends like Drucker, High Output Management, 7 Powers and more
– How we do it:
– How our proocess is different:
– Hint at ROI: