Digital PR Strategy Services
Earn links and mentions by media and AI with data-driven digital PR Turn data into press wins and AI citations with digital PR
Want to boost your brand's appearance in AI search answers and Google Search? Digital PR grows online presence by earning coverage across multiple channels and building authority buyers trust.
Here's What's Painful
Pain points:
1. Organic search is changing, AI overviews are leading to less clicks.
2. Who: B2B SaaS, Marketing leads, VP of marketing, head of SEO, maybe even PR/communications teams?
3. Why now: AI summaries are pulling traffic away from websites, so authority MUST show up as citations within AI search, and earning media coverage is a strong singla but it’s harder than ever with smaller newsrooms.
What's More...
1. Problem. Zero-click reduces discovery.
2. Difficlties? Rapidly evolving AI algorithms. Measurement is tricky because LLMs answer with citations, summaries and not click throughs to websites. How can you know what to do to cut through the noise and be the answer AI cites?
3. Cost? Competition can step ahead and get in front of the media and thus in AI search, audience sees less of your brand name, authority weakens.
4. Providing expert commentary and studies that media loves, producing studies and QA-rich or listicle content that AI search engines love, ultimately amplifying their brand’s presence.
Our Solution
We stack proven and modern strategies to compound results.
We build the plan for your brand to create reporter-ready content and map out the best search-optimized signals to bake into content to ensure campaigns are strategically designed to support both SEO and AEO.
We will provide you with a playbook to help you stay agile as AI evolves, with the tools you need in order to earn credible coverage and become the source AI cites.
