Analytics Strategy Services
One Marketing Project. Clearer KPIs. Actionable Insights.
Build a content analytics engine in 4 weeks. We map goals to KPIs, eliminate misdefined conversions and get a handle on attribution, fix tracking hygiene, rebuild your analytics stack, and make sure you have reliable sources of truth. We analyze funnel and landing page conversion paths, dive into backlink and referral quality, and test so you can iterate. In other words: we don’t want to you have more reporting. We want to you have multilevel, accurate, actionable models backed by experimentation.
Here's What's Painful
Somewhere along the line, it’s clear: there’s little clarity. ICPs have drifted, attribution isn’t quite right, and marketing is a matter of luck than measurable outcomes, turned on and off with predictability. There’s no “forever” button for content marketing, but the “medium-term future” button is all about data accuracy. Without it, teams can’t defend their work or measure its success. And CMOs can’t see which investments actually move the needle on revenue, pipeline, or brand perception.
The pain is felt most by CMOs and marketing leaders at mid-size companies, where data has grown enough to be scattered across channels, agencies, and the stack. Without a single 35,000-foot view, decisions are equally scattered.
It’s particularly painful right now because market pressures demand ROI accountability at speed. Leadership expects clear links between spend and pipeline impact. But privacy changes, tighter corporate budgets, and platform sprawl have meant that typical analytics tools come with more blind spots than ever.
What's More...
High-impact campaigns or vanity metrics? It can be impossible to differentiate, and leaders wind up following the intuition of stakeholders, leading to marketing campaigns wasted budget.
But with data fragmented across channels, bringing it all together makes it a difficult challenge to fix. Building an analytics framework that’s reliable takes cross-cordination and skills that aren’t always found in mid-size teams, and the strategic insight to get atteribution right isn’t always in-house.
But without tackling analytics, content and marketing teams will have to explain wasted spend, lost revenue opportunities, and poor campaign performance. CMOs can stand behind their campaigns, but without reliable data, they make still face next year’s dwindling budget allocations.
What are other leaders doing about it? They’re making sure they can justify their campaigns, investing in unified dashboards and integrations across teams, channels, and silos. The payoff is a complete, clear view of campaigns, channels, and funnels, with attribution that’s reliable, and ROI that leaders can confidently defend.
Our Solution
At GFD, we spend one month analyzing, testing, and writing the new playbook — based on defensible analytics across your channels, campaigns, and pipeline. There’ s no special sauce or magic promises: instead, we connect all your data, validate it at the event level, and provide you with a decision-focused dashboard so you can finally see your analytics in one place — and trust its attribution, too.
Unlike standard agencies that hand over reports, we provide playbooks based on deeper metrics, and can implement fixes both technical and creative. That means that you’ll see faster insight cycles and improved campaign ROI quicker, so you can allocate resources better and defend your campaigns with clarity.
