We’ll help you identify, strategize, and execute on digital PR opportunities to support your marketing and revenue goals. This helps you rank in AI search results as well as Google Search, while building up your brand all the way!
Let’s set up an intro call to see if our digital PR services are a fit for you!
We help our clients get placements in top-tier publications and blogs that are relevant to your campaign.
We build premium content for you that gets attention and is SEO-driven. Without it, the link placements wouldn't exist.
Why not combine the best of both worlds
and produce high-quality content you’re proud of?
Digital PR involves creating epic content and pitching it to bloggers and journalists to get backlinks and press attention for your brand.
It’s been exploding in growth the past few years as an alternative to older forms of public relations as well as traditional link building like guest posts, resource pages, and broken link building.
Digital PR is also different from traditional PR and brand PR. It involves creating campaigns around content that is then promoted to earn links to the website overall as well as that piece of content.
So rather than promoting a brand in general, we take a tactical approach and create a reason for bloggers and journalists to talk about your brand.
Types of Digital PR Campaigns:
Top Industries Served:
Creative content for multi-channel purposes:
Our advantage:
Digital PR campaigns involve a 15-step process from industry research, to topic selection, keyword matching, content creation, design, linkable market research, and then the promotion and followup process itself. It’s a well-timed series of events that, when done properly, produces solid results.
We build high-fidelity content that stands out, head and shoulders above other companies.
While in-house content creation is great for the companies that can hire the right team, oftentimes this higher level of content requires coordinated teams of researchers, writers, designers, and marketers to se the campaign from start to finish.
We specialize in these types of content formats:
By focusing on formats that work now – not 5 years ago – we can help you stand out vs your competitors and earn backlinks that they can’t.
We typically work with you on building a top-of funnel content creation strategy that ties in with your company.
We build content that stands on its own and can guide the link building campaign. Typically this means visual assets such as maps and infographics, surveys, or new data studies. (Yes, infographic link building still works if well done).
We then pitch 100-200+ bloggers and journalists. At the end of the day, they either like it or they don’t. This is the utmost in link quality, as it requires strict editorial approval.
We’ve built links from sites like Entrepreneur, HubSpot, Yahoo, Lonely Planet and more.
Pressing your key advantage: data + perspective
We can help amplify and distribute stories built on your data. One of the most powerful moats is when you can bring proprietary data to the table to tell new stories. How are you creating and sourcing this data?
As a case study, with one of our popular logistics comparison clients, we work with them month in and month out massaging and filtering their data into stories that spread like wildfire and land coverage month after month.
Creating high-fidelity content and pitching it to relevant outlets is not cheap, but it’s way more ROI-positive than low-quality campaigns – or doing nothing.
While a budget is a good place to start, the ultimate goal is to get value and ROI from the work, not the lowest price. To give you a ballpark, our online digital PR services typically range from $5,000 to $20,000 a month depending on the company and scope, but is highly dependent on your company goals, industry, competition, and growth targets.
Digital PR and link-building pricing is variable depending on the industry and volume. Some industries, such as travel and finance, are harder to get traction in, so we have to factor that in. Other variables include editorial approval and the quantity of assets built per month.
Pricing Models
Depending on client goals and systems, we will typically create a flat-rate or points-based pricing model aligned around value for both parties. We work with you to find the sweet spot of size, volume, and value to support your 12-month goals.
Interested to see if this pricing aligns with your budget and ROI goals? Fill out the quote form on this page to get started!
We hope to meet you soon, and hear what your digital PR goals are for this year!
Digital PR combines the worlds of SEO, traditional PR and content marketing to produce interesting, creative content that gets attention for your brand and supports organic SEO traffic.
That's a mouthful!
In a nutshell, digital PR is a tactical, creative way to earn media attention online.
Digital PR can work across all marketing channels, but aligns especially well with organic search by supporting SEO strategies.
We approach digital PR from a combination of a marketing strategy and SEO-centric perspective.
Our work focuses on creating content that drives organic traffic via search engines.
We do this by aligning content with search volume, creating premium content, and pitching it to willing journalists and bloggers to earn placements and backlinks. It's a virtuous cycle that benefits all involved.
Digital PR is hugely important and impactful in influencing AI search results. Recent studies show that branded mentions are some of the strongest correlating signals that help land companies and content in AI search queries.
"Brand web mentions show the strongest correlation (0.664) with AI Overview brand visibility." -Ahrefs
Not all industries and company types can see a good return from digital PR services at this moment.
The best fit companies are:
Structurally, companies that win with digital PR as an amplifier are doing this:
We give pricing quotes after getting to know your business and marketing goals.
Some industries like finance and insurance are much different, and more competitive, than industries like travel and certain B2B software, so it all depends on industry, competition, goals, and your team's brand and content controls.
For a ballpark estimate, engagements range from $5,000-$20,000/month depending on scope.
We take care of the full digital PR for link building process from start to finish. We collaborate with you to understand what your marketing and traffic goals are and how we can help support those goals.
This includes:
If you're ready to discuss this in further detail, book the first call now!
Links are a fundamental part of Google's search algorithm, and earning links in a natural, sustainable way by creating and promoting good content is encouraged by Google.
Digital PR helps earn high authority coverage, and with it links, from top media outlets.
These powerful mentions and links are like the Seal Team 6 of your link building and SEO efforts.
Digital PR can be very complementary with traditional PR teams and can work together.
Traditional PRs can pitch the digital PR content created to their own network of contacts.
Digital PR teams can also focus on more specific outlets if needed.
This relationship should definitely be part of the initial planning phases!
Some people search for online PR agencies in additional to digital PR agencies when they're looking for a PR agency that has a strong focus on landing online placements. They are similar but there may be some nuanced differences in the way the plans are executed.
