Funding has fallen from the frenzy of 2022, with deal count down to a fourth of what firms saw just a couple of years ago. But fintech remains, boldly bringing stable solutions for some of life’s most precious commodities — retirements, payrolls, investments, and all the pieces that help us pay, save, and borrow.
These software solutions have lost trendiness. And investors may be more and more selective. However, consumer behavior continues to shift to the digital realm, with half of adults using digital payments at least monthly and cash falling to less than 10% of all transactions for the first time.
For marketers, that means we’re in a time when payment preferences are now competitive levers while trust becomes a key differentiator. How will you tell your story? It’s more and more important all the time.
We put our heads together and refined metrics on FinTech companies that have received lots of funding and are funded in the Silicon Valley ecosystem. This ranking sheds light on the hottest FinTech companies and allows for clear comparisons with similar funding and business models. It also applies the power laws to funding and company concentration in this space.
Top 25 FinTech Venture-Backed Ranking Table
We analyzed data from Crunchbase and Keywords Everywhere to uncover the top US FinTech companies with top investors from Silicon Valley, including both private startups and public companies.
| Ranking | Company | GFD Tech100 Final Score* | GFD Funding Score* | GFD Website Score* | GFD Branded Keyword Score* | Private or Public? |
| 1 | PayPal | 100 | 99.8 | 88.7 | 68.2 | Private |
| 2 | Kraken | 90.5 | 91.5 | 81.2 | 58.3 | Public |
| 3 | Upstart | 90.4 | 90.3 | 79.8 | 61.8 | Private |
| 4 | Kalshi | 90.2 | 93.4 | 79.8 | 55 | Private |
| 5 | Pagaya | 89.7 | 100 | 65.3 | 54.6 | Private |
| 6 | Ramp | 89 | 88.8 | 78.2 | 61.3 | Private |
| 7 | Point | 88.2 | 84.7 | 85.5 | 59.5 | Private |
| 8 | Gemini | 87.1 | 68.6 | 74.9 | 98.4 | Private |
| 9 | SoFi | 86.7 | 81.6 | 82.8 | 63.2 | Private |
| 10 | Coinbase | 85.3 | 82.8 | 83.2 | 55.6 | Private |
| 11 | Circle | 84.7 | 80.9 | 79 | 61.2 | Public |
| 12 | Range | 83.8 | 85.8 | 67.7 | 59.6 | Private |
| 13 | Ripple | 83 | 85.3 | 74.4 | 50.8 | Private |
| 14 | Intuit | 82.8 | 79.3 | 85.3 | 51.6 | Private |
| 15 | Model ML | 82.5 | 85.5 | 60.5 | 62.7 | Private |
| 16 | Upgrade | 82.4 | 78.4 | 76.7 | 60.5 | Private |
| 17 | Octane | 81.7 | 83.9 | 68.8 | 54.9 | Private |
| 18 | SavvyMoney | 81.4 | 80 | 78.4 | 52 | Private |
| 19 | Chime | 81 | 71.9 | 81.7 | 63.5 | Private |
| 20 | Human Interest | 80.7 | 79.5 | 72.9 | 55.8 | Private |
| 21 | zerohash | 79.7 | 73.5 | 72.4 | 64.8 | Private |
| 22 | Plaid | 79.6 | 72.5 | 80.6 | 58.1 | Public |
| 23 | Achieve | 79.5 | 74.7 | 74.1 | 59.9 | Private |
| 24 | Affirm | 79.2 | 87.7 | 78.2 | 28.9 | Private |
| 25 | EarnIn | 78.8 | 74 | 76.8 | 56.2 | Public |
*GFD’s Tech100 score is a final composite score of the Funding Score, Website Score, and the Branded Keyword score.
Key Takeaways:
- The three hottest fintech companies in October 2025 are PayPal, Kraken, and Upstart due to the volume and freshness of their funding, the recent performance of their website, and the growth trends of their branded keyword.
Ranking the Top Venture-Backed by Funding Score
Funding is huge. This breakout highlights those firms that have raised the most venture capital rounds, ranked by a combination of date and volume. Note we are also including post-IPO raises as well. These are worth considering because they’re all part of the competitive system that all cybersecurity startups are competing in.
| Ranking | Company | Total Funding Amount | Most Recent Funding Amount | Last Funding Date | GFD Funding Score* | Public or Private? |
| 1 | Pagaya | $6.99B | $399M | 11/28/2025 | 100 | Private |
| 2 | PayPal | $12.17B | $6.95B | 11/17/2025 | 99.8 | Private |
| 3 | Kalshi | $1.64B | $1.00B | 11/20/2025 | 93.4 | Private |
| 4 | Kraken | $1.33B | $800M | 11/18/2025 | 91.5 | Public |
| 5 | Upstart | $3.36B | $1.50B | 11/6/2025 | 90.3 | Private |
| 6 | Ramp | $2.97B | $300M | 11/17/2025 | 88.8 | Private |
| 7 | Affirm | $7.57B | $750M | 10/31/2025 | 87.7 | Private |
| 8 | Range | $100M | $60M | 11/25/2025 | 85.8 | Private |
| 9 | Model ML | $88M | $75M | 11/24/2025 | 85.5 | Private |
| 10 | Ripple | $794M | $500M | 11/5/2025 | 85.3 | Private |
*GFD’s Funding Score captures funding volume and velocity by combing total funding with recent funding amount and recency.
Key Takeaways:
- When accounting for funding volume and freshness, Pagaya leads the industry as it is the fintech company with the highest total funding of $6.99B and has recently in the past two months received a funding amount of $399M.
- Range is a rising company within the AI space that has been heavily funded in the past month. Their most recent funding amount was $60M and this funding amount accounts for more than half of their total funds.
- PayPal leads the fintech industry with a total funding amount of $12.17B.
1. Pagaya
GFD Funding Score*: 100
Total Funding Amount: $6.99B
Most Recent Funding Amount: $399M
Days Since Last Funding: 3
Out of our 403 ranked Fintech companies, Pagaya ranks #1 in funding. The company’s total funding is $6.99B and the last time they were funded was on November 28, 2025 for $399M. The last funding type was Post-IPO Debt. The total amount of lead investors that Pagaya has is 7 and their top investors are: Citi, BlackRock, Wells Fargo, Tiger Global Management, JP Morgan Chase.
2. PayPal
GFD Funding Score*: 99.8
Total Funding Amount: $12.17B
Most Recent Funding Amount: $6.95B
Days Since Last Funding: 14
Out of our 403 ranked Fintech companies, PayPal ranks #2 in funding. The company’s total funding is $12.17B and the last time they were funded was on November 17, 2025 for $6.95B. The last funding type was Post-IPO Debt. The total amount of lead investors that PayPal has is 6 and their top investors are: Sequoia Capital, Temasek Holdings, Deutsche Bank, Goldman Sachs, Madison Dearborn Partners.
3. Kalshi
GFD Funding Score*: 93.4
Total Funding Amount: $1.64B
Most Recent Funding Amount: $1.00B
Days Since Last Funding: 11
Out of our 403 ranked Fintech companies, Kalshi ranks #3 in funding. The company’s total funding is $1.64B and the last time they were funded was on November 20, 2025 for $1.00B. The last funding type was Venture – Series Unknown. The total amount of lead investors that Kalshi has is 5 and their top investors are: Andreessen Horowitz, General Catalyst, Sequoia Capital, Paradigm, Bond.
GFD Website Score Breakdown
Website traffic and traffic growth is important but doesn’t always line up perfectly with other attributes and events like funding. We were curious as to which of these companies saw the strongest website traffic and growth. The website score we captures the volume of recent website visits and combines it with the companies’ website growth trends.
| Ranking | Company | Last Month Total Visits | Average Visits (6 Months) | Monthly Visit Growth | GFD Website Score* | Private or Public? |
| 1 | Branch | 1.4M | 351K | 1310.30% | 97.4 | Private |
| 2 | PayPal | 744.9M | 765.8M | 2.87% | 88.7 | Private |
| 3 | TradingView | 232.4M | 211.8M | 15.62% | 87 | Private |
| 4 | Stripe | 161.0M | 157.1M | 9.00% | 85.8 | Private |
| 5 | Point | 1.2M | 692K | 263.36% | 85.5 | Private |
| 6 | Intuit | 91.1M | 81.7M | 19.87% | 85.3 | Private |
| 7 | Coinbase | 43.9M | 42.8M | 12.49% | 83.2 | Private |
| 8 | Robinhood | 34.4M | 28.2M | 20.57% | 83.1 | Private |
| 9 | SoFi | 29.6M | 25.3M | 20.94% | 82.8 | Private |
| 10 | Stocktwits | 17.7M | 17.1M | 26.17% | 82.2 | Private |
*GFD’s Website Score captures the volume of recent website visits and combines it with the companies’ website growth trends.
Key Takeaways:
- The fintech company with the most average monthly website traffic over the last six months is PayPal with 765.8M visits per month.
- Two fintech industry leaders with the most average monthly website traffic volume over the last six months are PayPal and TradingView.
- Two companies in the fintech space with fast growing websites over the past month are Branch and Point. Both companies have seen their website traffic increase by 263.00% over the last month.
1. Branch
GFD Website Score*: 97.4
Last Month’s Total Visits: 1.4M
Monthly Average Visits Over 6 Months: 351K
Monthly Visit Growth: 1310.3%
Out of our 403 ranked Fintech companies, Branch ranks #1 in website traffic. Last month, the website saw 1.4M total visits and increased by 1310.3% from the month before that. The average visits over the past 6 months were 351K.
2. PayPal
GFD Website Score*: 88.7
Last Month’s Total Visits: 744.9M
Monthly Average Visits Over 6 Months: 765.8M
Monthly Visit Growth: 2.9%
Out of our 403 ranked Fintech companies, PayPal ranks #2 in website traffic. Last month, the website saw 744.9M total visits and increased by 2.9% from the month before that. The average visits over the past 6 months were 765.8M.
3. TradingView
GFD Website Score*: 87
Last Month’s Total Visits: 232.4M
Monthly Average Visits Over 6 Months: 211.8M
Monthly Visit Growth: 15.6%
Out of our 403 ranked Fintech companies, TradingView ranks #3 in website traffic. Last month, the website saw 232.4M total visits and increased by 15.6% from the month before that. The average visits over the past 6 months were 211.8M.
FinTech Startups with Strongest Branded Search Growth
A great way to measure brand growth is by analyzing keyword growth for the company across a period of time. We sourced Google Search keyword data for companies on the list and ranked by a score that accounted for total keyword search as well as search volume change over the last year.
| Ranking | Company | Total Keyword Search Volume | Average Monthly Search Volume Change (1 Year) | 1 Year Trend Positive or Negative? | GFD Company Keyword Ranking* | Private or Public |
| 1 | Gemini | 124.0M | 29.6M | + | 98.4 | Private |
| 2 | Aspora | 7K | 2K | + | 79 | Private |
| 3 | Teamshares | 5K | 1K | + | 75.2 | Private |
| 4 | Saphyre | 4K | 859 | + | 70 | Private |
| 5 | DeFi Development Corporation | 4K | 857 | + | 69.9 | Private |
| 6 | GTreasury | 4K | 687 | + | 69 | Private |
| 7 | Rillet | 7K | 1K | + | 68.7 | Private |
| 8 | PayPal | 24.9M | 213K | + | 68.2 | Private |
| 9 | TradingView | 16.6M | 213K | + | 67.8 | Private |
| 10 | World | 1.5M | 59K | + | 65.6 | Private |
*GFD’s Branded Keyword Ranking is a metric that combines monthly branded keyword search volume with a 1-year linear trend that is observed weekly and adjusted by search volume.
Key Takeaways:
- Aspora is the fastest growing branded keyword in the fintech industry. It has an average monthly increase of about 2K searches.
- Gemini is the company among the top ten companies for branded keyword search for fintech that has the most volume. It has a search volume of 124.0M searches.
- Two fast rising companies in the fintech space are Aspora and Teamshares according to their branded keyword search trends.
1. Gemini
GFD Branded Keyword Score*: 98.4
Total Keyword Search Volume: 124.0M
Average Weekly Search Volume Change: 29.6M
Out of our 403 ranked Fintech companies, Gemini ranks #1 in branded keyword searches. Last month, their total branded keyword search volume was 124.0M. Over the course of the last year, the average monthly change for their branded keyword search volume was 29.6M, indicating an increase in their 1-year trend.
2. Aspora
GFD Branded Keyword Score*: 79
Total Keyword Search Volume: 7K
Average Weekly Search Volume Change: 2K
Out of our 403 ranked Fintech companies, Aspora ranks #2 in branded keyword searches. Last month, their total branded keyword search volume was 7K. Over the course of the last year, the average monthly change for their branded keyword search volume was 2K, indicating an increase in their 1-year trend.
3. Teamshares
GFD Branded Keyword Score*: 75.2
Total Keyword Search Volume: 5K
Average Weekly Search Volume Change: 1K
Out of our 403 ranked Fintech companies, Teamshares ranks #3 in branded keyword searches. Last month, their total branded keyword search volume was 5K. Over the course of the last year, the average monthly change for their branded keyword search volume was 1K, indicating an increase in their 1-year trend.
Methodology and Sources
- Methodology: We collected data for 10k+ companies from Crunchbase and aggregated it into a set of scores through the use of quantitative transformations and expertly curated weighted averages.
- Sources: Crunchbase and Keywords Everywhere
Update Log:
- December 1st, 2025: Monthly update.
- November 1st, 2025: Monthly update.
- October 1, 2025: Updates published with new data through September 30, 2025
- August 26, 2025: First ranking published for this category
