Funding has fallen from the frenzy of 2022, with deal count down to a fourth of what firms saw just a couple of years ago. But fintech remains, boldly bringing stable solutions for some of life’s most precious commodities — retirements, payrolls, investments, and all the pieces that help us pay, save, and borrow.
These software solutions have lost trendiness. And investors may be more and more selective. However, consumer behavior continues to shift to the digital realm, with half of adults using digital payments at least monthly and cash falling to less than 10% of all transactions for the first time.
For marketers, that means we’re in a time when payment preferences are now competitive levers while trust becomes a key differentiator. How will you tell your story? It’s more and more important all the time.
We put our heads together and refined metrics on FinTech companies that have received lots of funding and are funded in the Silicon Valley ecosystem. This ranking sheds light on the hottest FinTech companies and allows for clear comparisons with similar funding and business models. It also applies the power laws to funding and company concentration in this space.
Top 25 FinTech Startups Ranking Table
We analyzed data from Crunchbase and Keywords Everywhere to uncover the top US FinTech companies with top investors from Silicon Valley.
| Ranking | Company | GFD Tech100 Final Score* | GFD Funding Score* | GFD Website Score* | GFD Branded Keyword Score* |
| 1 | SoFi | 86.7 | 85.4 | 69.0 | 66.5 |
| 2 | Coinbase | 86.4 | 83.7 | 70.8 | 69.9 |
| 3 | PayPal | 85.6 | 79.0 | 81.9 | 81.9 |
| 4 | Block | 84.6 | 84.0 | 53.9 | 64.8 |
| 5 | Intuit | 84.3 | 83.8 | 73.0 | 58.4 |
| 6 | Stripe | 81.4 | 77.6 | 75.5 | 69.0 |
| 7 | Affirm | 81.1 | 78.3 | 71.5 | 66.7 |
| 8 | Circle | 80.9 | 79.7 | 53.5 | 65.0 |
| 9 | Kraken | 79.9 | 77.7 | 64.8 | 64.1 |
| 10 | Upstart | 78.5 | 77.4 | 62.4 | 61.5 |
| 11 | Ramp | 78.4 | 77.6 | 59.6 | 59.9 |
| 12 | Robinhood | 77.8 | 73.7 | 68.9 | 68.9 |
| 13 | Gemini | 76.6 | 66.1 | 60.7 | 95.8 |
| 14 | Achieve | 75.7 | 74.3 | 53.0 | 62.8 |
| 15 | Tipalti | 75.1 | 76.8 | 55.8 | 48.5 |
| 16 | Plaid | 74.5 | 72.6 | 66.9 | 58.8 |
| 17 | Best Egg | 74.2 | 73.3 | 59.3 | 57.7 |
| 18 | Octane | 73.2 | 74.0 | 51.2 | 52.1 |
| 19 | DeFi Development Corporation | 73.2 | 72.9 | 42.1 | 58.6 |
| 20 | Sunbit | 72.7 | 73.1 | 54.4 | 52.4 |
| 21 | Hometap | 72.2 | 75.1 | 48.7 | 43.6 |
| 22 | EarnIn | 71.2 | 70.6 | 65.9 | 52.3 |
| 23 | Point | 71.1 | 68.4 | 52.8 | 63.5 |
| 24 | Mercury | 70.6 | 67.0 | 60.1 | 64.5 |
| 25 | MoonPay | 70.4 | 69.0 | 62.0 | 53.6 |
*GFD’s Tech100 score is a final composite score of the Funding Score, Website Score, and the Branded Keyword score.
Key Takeaways:
- The three hottest FinTech firms in July 2025 are Coinbase, PayPal, and SoFi due to the volume and freshness of their funding, the recent performance of their website, and the growth trends of their branded keyword.
Ranking the Top Startups by Funding Score
Funding is huge. This breakout highlights those firms that have raised the most venture capital rounds, ranked by a combination of date and volume. Note we are also including post-IPO raises as well. These are worth considering because they’re all part of the competitive system that all cybersecurity startups are competing in.
| Ranking | Company | Total Funding Amount | Most Recent Funding Amount | Last Funding Date | GFD Funding Score* |
| 1 | SoFi | $10.77B | $1.50B | 7/29/2025 | 85.4 |
| 2 | Block | $4.80B | $2.20B | 8/13/2025 | 84.0 |
| 3 | Intuit | $8.52B | $4.50B | 1/31/2025 | 83.8 |
| 4 | Coinbase | $4.45B | $2.60B | 8/5/2025 | 83.7 |
| 5 | Circle | $2.43B | $1.04B | 8/14/2025 | 79.7 |
| 6 | Oportun | $2.95B | $538M | 8/21/2025 | 79.2 |
| 7 | PayPal | $5.22B | $5.00B | 6/7/2023 | 79.0 |
| 8 | Affirm | $6.82B | $800M | 12/17/2024 | 78.3 |
| 9 | Kraken | $531M | $500M | 9/26/2025 | 77.7 |
| 10 | Ramp | $2.67B | $500M | 7/30/2025 | 77.6 |
*GFD’s Funding Score captures funding volume and velocity by combing total funding with recent funding amount and recency.
Key Takeaways:
- When accounting for funding volume and freshness, SoFi leads the industry as it is the FinTech firm with the highest total funding and has recently received $1.5B in July of 2025.
- Kraken has become a promising firm in the Fintech industry as they have received +$400M funds within the past 6 months.
- Industry leader PayPal continues to lead as it has recently received +$500M funds within the past two years.
1. SoFi
GFD Funding Score*: 85.4
Total Funding Amount: $10.77B
Most Recent Funding Amount: $1.50B
Days Since Last Funding: 65
Out of our 439 ranked FinTech companies, SoFi ranks #1 in funding. The company’s total funding is $10.77B and the last time they were funded was on July 29, 2025 for $1.50B. The last funding type was Post-IPO Equity. The total amount of investors that SoFi has is 59 and their top investors are: QED Investors, Wellington Management, BlackRock, HOF Capital, IVP.
2. Block
GFD Funding Score*: 84
Total Funding Amount: $4.80B
Most Recent Funding Amount: $2.20B
Days Since Last Funding: 50
Out of our 439 ranked FinTech companies, Block ranks #2 in funding. The company’s total funding is $4.80B and the last time they were funded was on August 13, 2025 for $2.20B. The last funding type was Post-IPO Debt. The total amount of investors that Block has is 44 and their top investors are: Sequoia Capital, Sapphire Ventures, Khosla Ventures, Morgan Stanley, Kleiner Perkins.
3. Intuit
GFD Funding Score*: 83.8
Total Funding Amount: $8.52B
Most Recent Funding Amount: $4.50B
Days Since Last Funding: 244
Out of our 439 ranked FinTech companies, Intuit ranks #3 in funding. The company’s total funding is $8.52B and the last time they were funded was on January 31, 2025 for $4.50B. The last funding type was Post-IPO Debt. The total amount of investors that Intuit has is 4 and their top investors are: JP Morgan Chase, Sierra Ventures, Kleiner Perkins, Technology Venture Investors.
GFD Website Score Breakdown
Website traffic and traffic growth is important but doesn’t always line up perfectly with other attributes and events like funding. We were curious as to which of these companies saw the strongest website traffic and growth. The website score we captures the volume of recent website visits and combines it with the companies’ website growth trends.
| Ranking | Company | Last Month Total Visits | Average Visits (6 Months) | Monthly Visit Growth | GFD Website Score* |
| 1 | PayPal | 783.8M | 814.6M | 7.50% | 81.9 |
| 2 | TradingView | 211.2M | 210.2M | -5.04% | 76.5 |
| 3 | Stripe | 156.5M | 158.7M | -2.61% | 75.5 |
| 4 | Intuit | 76.2M | 107.2M | -13.82% | 73.0 |
| 5 | Affirm | 46.0M | 42.5M | 31.15% | 71.5 |
| 6 | Chime | 40.3M | 43.8M | 18.73% | 71.0 |
| 7 | Coinbase | 44.7M | 46.3M | -1.98% | 70.8 |
| 8 | SoFi | 25.7M | 25.4M | 14.23% | 69.0 |
| 9 | Robinhood | 27.5M | 27.9M | -2.87% | 68.9 |
| 10 | Stocktwits | 22.5M | 16.6M | 23.73% | 68.2 |
*GFD’s Website Score captures the volume of recent website visits and combines it with the companies’ website growth trends.
Key Takeaways:
- PayPal is by far the industry leader in terms of website visits as it has on average over 800M visitors in the last six months.
- Two FinTech companies with fast growing website are Affirm and EarnIn.
1. PayPal
GFD Website Score*: 81.9
Last Month’s Total Visits: 783.8M
Monthly Average Visits Over 6 Months: 814.6M
Monthly Visit Growth: 7.5%
Out of our 439 ranked FinTech companies, PayPal ranks #1 in website traffic. Last month, the website saw 783.8M total visits and increased by 7.5% from the month before that. The average visits over the past 6 months were 814.6M.
2. TradingView
GFD Website Score*: 76.5
Last Month’s Total Visits: 211.2M
Monthly Average Visits Over 6 Months: 210.2M
Monthly Visit Growth: -5.04%
Out of our 439 ranked FinTech companies, TradingView ranks #2 in website traffic. Last month, the website saw 211.2M total visits and decreased by -5.04% from the month before that. The average visits over the past 6 months were 210.2M.
3. Stripe
GFD Website Score*: 75.5
Last Month’s Total Visits: 156.5M
Monthly Average Visits Over 6 Months: 158.7M
Monthly Visit Growth: -2.61%
Out of our 439 ranked FinTech companies, Stripe ranks #3 in website traffic. Last month, the website saw 156.5M total visits and decreased by -2.61% from the month before that. The average visits over the past 6 months were 158.7M.
FinTech Startups with Strongest Branded Search Growth
A great way to measure brand growth is by analyzing keyword growth for the company across a period of time. We sourced Google Search keyword data for companies on the list and ranked by a score that accounted for total keyword search as well as search volume change over the last year.
| Ranking | Company | Total Keyword Search Volume | Average Monthly Search Volume Change (1 Year) | 1 Year Trend Positive or Negative? | GFD Company Keyword Ranking* |
| 1 | Gemini | 68.0M | 7469580.42 | + | 95.8 |
| 2 | PayPal | 24.9M | 227272.73 | + | 81.9 |
| 3 | TradingView | 16.6M | 119580.42 | + | 79.6 |
| 4 | Coinbase | 2.7M | 19580.42 | + | 69.9 |
| 5 | Stripe | 2.2M | 20069.93 | + | 69.0 |
| 6 | Robinhood | 1.8M | 36713.29 | + | 68.9 |
| 7 | Avalanche | 673K | 43797.20 | + | 67.4 |
| 8 | Turnstile | 201K | 27662.59 | + | 66.9 |
| 9 (tie) | Affirm | 1.5M | 10769.23 | + | 66.7 |
| 9 (tie) | Alloy | 1.0M | 31751.75 | + | 66.7 |
*GFD’s Branded Keyword Ranking is a metric that combines monthly branded keyword search volume with a 1-year linear trend that is observed weekly and adjusted by search volume.
Key Takeaways:
- Gemini is the FinTech company with the fastest growing branded keyword with an average monthly search increase of about 7M searches.
- The top FinTech firms have experienced a general increase in their branded keyword searches over the course of a year.
1. Gemini
GFD Branded Keyword Score*: 95.8
Total Keyword Search Volume: 68.0M
Average Weekly Search Volume Change: 7469580.42
Out of our 439 ranked FinTech companies, Gemini ranks #1 in branded keyword searches. Last month, their total branded keyword search volume was 68.0M. Over the course of the last year, the average monthly change for their branded keyword search volume was 7469580.42, indicating an increase in their 1-year trend.
2. PayPal
GFD Branded Keyword Score*: 81.9
Total Keyword Search Volume: 24.9M
Average Weekly Search Volume Change: 227272.73
Out of our 439 ranked FinTech companies, PayPal ranks #2 in branded keyword searches. Last month, their total branded keyword search volume was 24.9M. Over the course of the last year, the average monthly change for their branded keyword search volume was 227272.73, indicating an increase in their 1-year trend.
3. TradingView
GFD Branded Keyword Score*: 79.6
Total Keyword Search Volume: 16.6M
Average Weekly Search Volume Change: 119580.42
Out of our 439 ranked FinTech companies, TradingView ranks #3 in branded keyword searches. Last month, their total branded keyword search volume was 16.6M. Over the course of the last year, the average monthly change for their branded keyword search volume was 119580.42, indicating an increase in their 1-year trend.
Methodology and Sources
- Methodology: We collected data for 10k+ companies from Crunchbase and aggregated it into a set of scores through the use of quantitative transformations and expertly curated weighted averages.
- Sources: Crunchbase and Keywords Everywhere
