We put our heads together and refined metrics on E-commerce companies that have received lots of funding and are funded in the Silicon Valley ecosystem. This ranking sheds light on the hottest E-commerce companies and allows for clear comparisons with similar funding and business models. It also applies the power laws to funding and company concentration in this space.
Top 25 E-Commerce Startups Ranking Table
We analyzed data from Crunchbase and Keywords Everywhere to uncover the top US E-Commerce companies with top investors from Silicon Valley.
| Ranking | Company | GFD Tech100 Final Score* | GFD Funding Score* | GFD Website Score* | GFD Branded Keyword Score* |
| 1 | Amazon | 91.0 | 81.2 | 85.7 | 95.7 |
| 2 | DoorDash | 86.5 | 82.1 | 71.6 | 76.5 |
| 3 | PayPal | 85.7 | 78.9 | 81.4 | 81.9 |
| 4 | Wayfair | 81.1 | 76.4 | 72.1 | 73.3 |
| 5 | Etsy | 79.0 | 71.7 | 77.9 | 79.3 |
| 6 | eBay | 78.7 | 69.2 | 79.7 | 85.3 |
| 7 | Tripadvisor | 77.4 | 70.9 | 73.3 | 74.6 |
| 8 | Wonder | 77.3 | 75.3 | 55.3 | 63.5 |
| 9 | Carvana | 76.4 | 71.3 | 67.9 | 71.7 |
| 10 | Klaviyo | 74.7 | 73.0 | 64.0 | 57.8 |
| 11 | Vuori | 74.2 | 71.6 | 60.5 | 63.1 |
| 12 | Instacart | 72.8 | 67.9 | 69.7 | 66.2 |
| 13 | ZipRecruiter | 70.3 | 65.3 | 69.4 | 66.3 |
| 14 | Warby Parker | 69.5 | 65.9 | 59.9 | 62.8 |
| 15 | Bed Bath & Beyond | 68.3 | 63.7 | 66.0 | 62.2 |
| 16 | Rent the Runway | 67.9 | 65.2 | 58.1 | 58.4 |
| 17 | Sitecore | 66.8 | 68.2 | 48.1 | 41.9 |
| 18 | Kajabi | 65.6 | 63.6 | 58.9 | 52.9 |
| 19 | Lulus | 65.4 | 59.2 | 62.7 | 68.8 |
| 20 | Stord | 64.7 | 65.8 | 46.5 | 41.7 |
| 21 | Farmers Business Network | 63.9 | 67.8 | 43.8 | 31.7 |
| 22 | Automattic | 63.7 | 64.1 | 51.5 | 40.8 |
| 23 | BlinkRx | 62.7 | 62.2 | 48.7 | 47.0 |
| 24 | Uplift | 62.4 | 59.2 | 56.5 | 55.8 |
| 25 | Savage X Fenty | 62.4 | 58.3 | 61.3 | 57.6 |
*GFD’s Tech100 score is a final composite score of the Funding Score, Website Score, and the Branded Keyword score.
Key Takeaways:
- The three hottest E-Commerce firms in July 2025 are Amazon, DoorDash, and PayPal due to the volume and freshness of their funding, the recent performance of their website, and the growth trends of their branded keyword.
Ranking the Top Startups by Funding Score
Funding is huge. This breakout highlights those firms that have raised the most venture capital rounds, ranked by a combination of date and volume. Note we are also including post-IPO raises as well. These are worth considering because they’re all part of the competitive system that all E-commerce startups are competing in.
| Ranking | Company | Total Funding Amount | Most Recent Funding Amount | Last Funding Date | GFD Funding Score* |
| 1 | DoorDash | $5.22B | $2.75B | 5/27/2025 | 82.1 |
| 2 | Amazon | $8.11B | $8.00B | 1/3/2023 | 81.2 |
| 3 | PayPal | $5.22B | $5.00B | 6/7/2023 | 78.9 |
| 4 | Wayfair | $3.78B | $700M | 3/11/2025 | 76.4 |
| 5 | Wonder | $2.50B | $600M | 5/6/2025 | 75.3 |
| 6 | Klaviyo | $1.35B | $195M | 8/13/2025 | 73.0 |
| 7 | Etsy | $747M | $650M | 6/12/2025 | 71.7 |
| 8 | Vuori | $1.27B | $825M | 11/8/2024 | 71.6 |
| 9 | Carvana | $5.06B | $225M | 7/27/2023 | 71.3 |
| 10 | Tripadvisor | $1.31B | $160M | 7/3/2025 | 70.9 |
*GFD’s Funding Score captures funding volume and velocity by combing total funding with recent funding amount and recency.
Key Takeaways:
- When accounting for funding volume and freshness, DoorDash leads the industry as it is the E-Commerce firm with the highest total funding and has recently in 2023 received a staggering funding amount of $2.75B.
- Wonder and Etsy have become promising firms in the E-Commerce industry as both have received over $500M in funds within the past 6 months.
1. DoorDash
GFD Funding Score*: 82.1
Total Funding Amount: $5.22B
Most Recent Funding Amount: $2.75B
Days Since Last Funding: 126
Out of our 219 ranked E-Commerce companies, DoorDash ranks #1 in funding. The company’s total funding is $5.22B and the last time they were funded was on May 27, 2025 for $2.75B. The last funding type was Post-IPO Debt. The total amount of investors that DoorDash has is 32 and their top investors are: Temasek Holdings, Pear VC, Khosla Ventures, Sequoia Capital, Y Combinator.
2. Amazon
GFD Funding Score*: 81.2
Total Funding Amount: $8.11B
Most Recent Funding Amount: $8.00B
Days Since Last Funding: 1001
Out of our 219 ranked E-Commerce companies, Amazon ranks #2 in funding. The company’s total funding is $8.11B and the last time they were funded was on January 3, 2023 for $8.00B. The last funding type was Post-IPO Debt. The total amount of investors that Amazon has is 4 and their top investors are: Kleiner Perkins, DBS Bank, Mizuho Bank, AOL.
3. PayPal
GFD Funding Score*: 78.9
Total Funding Amount: $5.22B
Most Recent Funding Amount: $5.00B
Days Since Last Funding: 846
Out of our 219 ranked E-Commerce companies, PayPal ranks #3 in funding. The company’s total funding is $5.22B and the last time they were funded was on June 7, 2023 for $5.00B. The last funding type was Post-IPO Debt. The total amount of investors that PayPal has is 26 and their top investors are: Temasek Holdings, Sequoia Capital, Deutsche Bank, Goldman Sachs, Madison Dearborn Partners.
GFD Website Score Breakdown
Website traffic and traffic growth is important but doesn’t always line up perfectly with other attributes and events like funding. We were curious as to which of these companies saw the strongest website traffic and growth. The website score we captures the volume of recent website visits and combines it with the companies’ website growth trends.
| Ranking | Company | Last Month Total Visits | Average Visits (6 Months) | Monthly Visit Growth | GFD Website Score* |
| 1 | Amazon | 2.67B | 2.76B | -5.26% | 85.7 |
| 2 | Fandom | 1.31B | 1.42B | -5.49% | 83.0 |
| 3 | PayPal | 783.8M | 814.6M | 7.50% | 81.4 |
| 4 | eBay | 546.0M | 539.0M | 3.20% | 79.7 |
| 5 | Etsy | 339.5M | 335.7M | 4.02% | 77.9 |
| 6 | Tripadvisor | 118.8M | 124.9M | -10.93% | 73.3 |
| 7 | Wayfair | 78.3M | 83.3M | 1.57% | 72.1 |
| 8 | DoorDash | 71.9M | 78.8M | -5.36% | 71.6 |
| 9 | Instacart | 41.1M | 44.1M | 4.32% | 69.7 |
| 10 | ZipRecruiter | 41.0M | 37.8M | 2.60% | 69.4 |
*GFD’s Website Score captures the volume of recent website visits and combines it with the companies’ website growth trends.
Key Takeaways:
- Amazon is the industry leader in terms of website visits as it has on average nearly 2.8B visitors in the last six months.
- The companies seeing the biggest increases in their monthly website visits include PayPal and Instacart.
1. Amazon
GFD Website Score*: 85.7
Last Month’s Total Visits: 2.67B
Monthly Average Visits Over 6 Months: 2.76B
Monthly Visit Growth: -5.26%
Out of our 219 ranked E-Commerce companies, Amazon ranks #1 in website traffic. Last month, the website saw 2.67B total visits and decreased by -5.26% from the month before that. The average visits over the past 6 months were 2.76B.
2. Fandom
GFD Website Score*: 83
Last Month’s Total Visits: 1.31B
Monthly Average Visits Over 6 Months: 1.42B
Monthly Visit Growth: -5.49%
Out of our 219 ranked E-Commerce companies, Fandom ranks #2 in website traffic. Last month, the website saw 1.31B total visits and decreased by -5.49% from the month before that. The average visits over the past 6 months were 1.42B.
3. PayPal
GFD Website Score*: 81.4
Last Month’s Total Visits: 783.8M
Monthly Average Visits Over 6 Months: 814.6M
Monthly Visit Growth: 7.5%
Out of our 219 ranked E-Commerce companies, PayPal ranks #3 in website traffic. Last month, the website saw 783.8M total visits and increased by 7.5% from the month before that. The average visits over the past 6 months were 814.6M.
E-Commerce Startups with Strongest Branded Search Growth
A great way to measure brand growth is by analyzing keyword growth for the company across a period of time. We sourced Google Search keyword data for companies on the list and ranked by a score that accounted for total keyword search as well as search volume change over the last year.
| Ranking | Company | Total Keyword Search Volume | Average Monthly Search Volume Change (1 Year) | 1 Year Trend Positive or Negative? | GFD Company Keyword Ranking* |
| 1 | Amazon | 414.0M | -2139860.14 | – | 95.7 |
| 2 | eBay | 55.6M | -86713.29 | – | 85.3 |
| 3 | PayPal | 24.9M | 227272.73 | + | 81.9 |
| 4 | Etsy | 20.4M | -175524.48 | – | 79.3 |
| 5 | DoorDash | 7.5M | 156923.08 | + | 76.5 |
| 6 | Tripadvisor | 5.0M | 119685.31 | + | 74.6 |
| 7 | Wayfair | 6.1M | -19020.98 | – | 73.3 |
| 8 | Carvana | 3.4M | 51188.81 | + | 71.7 |
| 9 | Lulus | 1.8M | 34405.59 | + | 68.8 |
| 10 | Gumroad | 673K | 44748.25 | + | 67.6 |
*GFD’s Branded Keyword Ranking is a metric that combines monthly branded keyword search volume with a 1-year linear trend that is observed weekly and adjusted by search volume.
Key Takeaways:
- PayPal is the fastest growing branded keyword with an average monthly search increase of about 227K searches.
- Despite Amazon’s decrease in branded keyword search volume, they remain the highest rank due to their immense volume.
1. Amazon
GFD Branded Keyword Score*: 95.7
Total Keyword Search Volume: 414.0M
Average Weekly Search Volume Change: -2139860.14
Out of our 219 ranked E-commerce companies, Amazon ranks #1 in branded keyword searches. Last month, their total branded keyword search volume was 414.0M. Over the course of the last year, the average monthly change for their branded keyword search volume was -2139860.14, indicating a decrease in their 1-year trend.
2. eBay
GFD Branded Keyword Score*: 85.3
Total Keyword Search Volume: 55.6M
Average Weekly Search Volume Change: -86713.29
Out of our 219 ranked E-commerce companies, eBay ranks #2 in branded keyword searches. Last month, their total branded keyword search volume was 55.6M. Over the course of the last year, the average monthly change for their branded keyword search volume was -86713.29, indicating a decrease in their 1-year trend.
3. PayPal
GFD Branded Keyword Score*: 81.9
Total Keyword Search Volume: 24.9M
Average Weekly Search Volume Change: 227272.73
Out of our 219 ranked E-commerce companies, PayPal ranks #3 in branded keyword searches. Last month, their total branded keyword search volume was 24.9M. Over the course of the last year, the average monthly change for their branded keyword search volume was 227272.73, indicating an increase in their 1-year trend.
Methodology and Sources
- Methodology: We collected data for 10k+ companies from Crunchbase and aggregated it into a set of scores through the use of quantitative transformations and expertly curated weighted averages.
- Sources: Crunchbase and Keywords Everywhere
