It’s 2025. E-commerce is still expanding, but it can feel like the big wave is over, and capturing demand across owned, social, and media channels is becoming increasingly challenging.
Yet, today, online accounts for 20.5% of global retail sales (up from 19.9% in 2024). How can marketers capitalize on that climbing interest while fighting new headwinds?
E-Commerce is a unique vertical in terms of marketing. Traffic’s not the problem to the extent that other industries find, but the idea that perfectly good traffic doesn’t mean demand pervades. Conversion rates and trust-building via media mentions are key. And marketing that capitalizes on digital PR is a core differentiating factor, with smart brands building third-party trust to cut through lookalikes, international competitors, and copycats.
In the end, customers are out there, buying. But finding the veins to mine for sustainable growth is getting more strategic than ever.
We put our heads together and refined metrics on E-commerce companies that have received lots of funding and are funded in the Silicon Valley ecosystem. This ranking sheds light on the hottest E-commerce companies and allows for clear comparisons with similar funding and business models. It also applies the power laws to funding and company concentration in this space.
Top 25 E-Commerce Startups Ranking Table
We analyzed data from Crunchbase and Keywords Everywhere to uncover the top US E-Commerce companies with top investors from Silicon Valley.
| Ranking | Company | GFD Tech100 Final Score* | GFD Funding Score* | GFD Website Score* | GFD Branded Keyword Score* |
|---|---|---|---|---|---|
| 1 | Gopuff | 86.9 | 74.4 | 87.9 | 68.3 |
| 2 | Quince | 85 | 67.1 | 88.6 | 75.2 |
| 3 | Wonder | 83.4 | 72.1 | 78.6 | 70 |
| 4 | Phia | 78.1 | 66 | 75.1 | 67.2 |
| 5 | Madison Reed | 76.2 | 63.1 | 78.1 | 63.2 |
| 6 | Spangle | 75.1 | 68.3 | 64.7 | 62.4 |
| 7 | Meld | 73.8 | 67.4 | 64.4 | 59.7 |
| 8 | Minted | 73.5 | 46.7 | 86.2 | 78.6 |
| 9 | BlinkRx | 72.7 | 57.9 | 77.3 | 62.1 |
| 10 | On Me | 72.5 | 58.7 | 76.5 | 60.7 |
| 11 | Farcaster | 72.1 | 55.2 | 80.9 | 61.6 |
| 12 | Stord | 72 | 61.6 | 67.1 | 62.5 |
| 13 | Argent | 71.7 | 62.3 | 67.4 | 59.6 |
| 13 | Signifyd | 71.7 | 49.7 | 100 | 52.1 |
| 15 | Farmers Business Network | 71.6 | 61.5 | 79.2 | 49 |
| 16 | Onton | 70.8 | 57.8 | 73.7 | 59.1 |
| 17 | Kajabi | 70.7 | 53.5 | 80.2 | 60.7 |
| 18 | Sitecore | 70.4 | 56.6 | 79.4 | 54.5 |
| 19 | Bird Buddy | 69.2 | 44.8 | 83.2 | 70 |
| 20 | BNTO | 68.6 | 48.5 | 71.7 | 71.9 |
| 21 | Channel3 | 67.9 | 58.4 | 62.5 | 59 |
| 22 | ShipBob | 67.8 | 49.7 | 79.2 | 59.3 |
| 23 | DealHub.io | 67.5 | 81.9 | 73.2 | |
| 24 | Superlogic | 67.3 | 59.1 | 67.5 | 50.4 |
| 25 | Shippo | 66.7 | 44.1 | 81.1 | 64.8 |
*GFD’s Tech100 score is a final composite score of the Funding Score, Website Score, and the Branded Keyword score.
Key Takeaways:
- The three highest-ranking e-commerce companies in February 2026 are Gopuff, Quince, and Wonder, leading their industry based on their overall Tech100 score, a mix of funding strength, website performance, and branded search demand.
- Quince posted the largest month-over-month gain, climbing 1729 positions compared to last month, and ranking #38 this month, signaling accelerating momentum for the company.
- Quince, Phia, Madison Reed, Minted, BlinkRx, On Me, Farcaster, Stord, Signifyd, Onton, Kajabi, Bird Buddy, BNTO, Channel3, ShipBob, and Shippo rank high among the top 25 e-commerce brands despite lower than median funding scores — that means their website and brand are powering them up in the ranking.
- 1 of the top 25 e-commerce companies also place in the top 25 of the Tech 100, which ranks companies across all industries.
Recent News:
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- Gopuff recently announced a partnership with Skittles to deliver the “Big Game Bundle” and offer one customer a live, unpausable Super Bowl commercial performed at their front door on February 8, 2026.
- The U.S. online retailer Quince recently launched a dedicated Canadian website, marking its first international expansion.
Ranking the Top Startups by Funding Score
Funding is huge. This breakout highlights those firms that have raised the most venture capital rounds, ranked by a combination of date and volume. Note we are also including post-IPO raises as well. These are worth considering because they’re all part of the competitive system that all E-commerce startups are competing in.
| Ranking | Company | Total Funding Amount | Most Recent Funding Amount | Last Funding Date | GFD Funding Score* |
|---|---|---|---|---|---|
| 1 | DealHub.io | $185M | $100M | 1/20/2026 | 81.9 |
| 2 | Gopuff | $3.70B | $250M | 11/13/2025 | 74.4 |
| 3 | Statusphere | $18M | $18M | 1/20/2026 | 73.7 |
| 4 | Wonder | $2.51B | $8M | 1/12/2026 | 72.1 |
| 5 | Flip CX | $29M | $20M | 1/13/2026 | 71.3 |
| 6 | Spangle | $21M | $15M | 1/8/2026 | 68.3 |
| 7 | GoodDay Software | $13M | $7M | 1/15/2026 | 67.6 |
| 8 | Meld | $15M | $7M | 1/14/2026 | 67.4 |
| 9 | Quince | $552M | $290M | 7/29/2025 | 67.1 |
| 10 | Phia | $45M | $35M | 12/7/2025 | 66 |
*GFD’s Funding Score captures funding volume and velocity by combing total funding with recent funding amount and recency.
Key Takeaways:
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- Ranking #1, DealHub.io leads with $185M in total funding and a GFD Funding Score of 81.9/100.
- Of the 185 e-commerce companies analyzed, Quince recorded the largest recent raise at $290M on July 29, 2025 (187 days ago).
- Statusphere raised $18M on January 20, 2026, which represents 100.0% of total funding to date.
- Phia moved 574 positions in our funding rankings since last month.
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1. DealHub.io
GFD Funding Score*: 81.9
Total Funding Amount: $185M
Most Recent Funding Amount: $100M
Days Since Last Funding: 12
Out of our 185 ranked E-commerce companies, DealHub.io ranks #1 in funding. The company’s total funding is $185M and the last time they were funded was on January 20, 2026 for $100M. The last funding type was Private Equity. The total amount of lead investors that DealHub.io has is 5 and their top investors are: Riverwood Capital, Jerusalem Venture Partners (JVP), Israel Growth Partners, Cornerstone Venture Partners, Alpha Wave Ventures.
2. Gopuff
GFD Funding Score*: 74.4
Total Funding Amount: $3.70B
Most Recent Funding Amount: $250M
Days Since Last Funding: 80
Out of our 185 ranked E-commerce companies, Gopuff ranks #2 in funding. The company’s total funding is $3.70B and the last time they were funded was on November 13, 2025 for $250M. The last funding type was Venture – Series Unknown. The total amount of lead investors that Gopuff has is 9 and their top investors are: Accel, Headline, Robinhood, Valor Equity Partners, Eldridge Industries.
3. Statusphere
GFD Funding Score*: 73.7
Total Funding Amount: $18M
Most Recent Funding Amount: $18M
Days Since Last Funding: 12
Out of our 185 ranked E-commerce companies, Statusphere ranks #3 in funding. The company’s total funding is $18M and the last time they were funded was on January 20, 2026 for $18M. The last funding type was Series A. The total amount of lead investors that Statusphere has is 2 and their top investors are: 1984 Ventures, LAUNCH, Volition Capital, How Women Invest, Ulu Ventures.
GFD Website Score Breakdown
Website traffic and traffic growth is important but doesn’t always line up perfectly with other attributes and events like funding. We were curious as to which of these companies saw the strongest website traffic and growth. The website score we captures the volume of recent website visits and combines it with the companies’ website growth trends.
| Ranking | Company | Last Month Total Visits | Average Visits (6 Months) | Monthly Visit Growth | GFD Website Score* |
|---|---|---|---|---|---|
| 1 | Signifyd | 9.0M | 1.9M | 1331.29% | 100 |
| 2 | Fandom | 1.26B | 1.31B | -7.43% | 97.1 |
| 3 | Quince | 31.8M | 26.1M | 11.07% | 88.6 |
| 4 | Beacons | 34.1M | 33.8M | -0.12% | 88.4 |
| 5 | StockX | 24.3M | 23.5M | 8.71% | 88 |
| 6 | Gopuff | 8.4M | 4.1M | 85.66% | 87.9 |
| 7 | Whop | 15.9M | 15.0M | 3.70% | 86.6 |
| 8 | Shipt | 9.8M | 6.1M | 31.09% | 86.3 |
| 8 | Super.com | 15.8M | 16.1M | -2.97% | 86.3 |
| 10 | Minted | 3.4M | 1.8M | 101.39% | 86.2 |
*GFD’s Website Score captures the volume of recent website visits and combines it with the company’s website growth trends.
Key Takeaways:
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- Fandom ranks #2, and earns the most average monthly website traffic over the last six months with 1.31B visits per month.
- The #1 ranking e-commerce company by the GFD website Score is Signifyd, with a score of 100. That means it’s #1 across all industries we measured across our full Tech 100 analysis of 3362 companies.
- The e-commerce industry leaders with the most average monthly website traffic volume over the last six months are Fandom (1.31B) and Beacons (33.8M).
- Signifyd (+1331.3%) and Minted (+101.4%) have seen their website traffic increase the most month over month.
- Minted moved 375 positions in our funding rankings since last month.
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1. Signifyd
GFD Website Score*: 100
Last Month’s Total Visits: 9.0M
Monthly Average Visits Over 6 Months: 1.9M
Monthly Visit Growth: 1331.3%
Out of our 185 ranked E-commerce companies, Signifyd ranks #1 in website traffic. Last month, the website saw 9.0M total visits and increased by 1331.3% from the month before that. The average visits over the past 6 months were 1.9M.
2. Fandom
GFD Website Score*: 97.1
Last Month’s Total Visits: 1.26B
Monthly Average Visits Over 6 Months: 1.31B
Monthly Visit Growth: -7.4%
Out of our 185 ranked E-commerce companies, Fandom ranks #2 in website traffic. Last month, the website saw 1.26B total visits and decreased by -7.4% from the month before that. The average visits over the past 6 months were 1.31B.
3. Quince
GFD Website Score*: 88.6
Last Month’s Total Visits: 31.8M
Monthly Average Visits Over 6 Months: 26.1M
Monthly Visit Growth: 11.1%
Out of our 185 ranked E-commerce companies, Quince ranks #3 in website traffic. Last month, the website saw 31.8M total visits and increased by 11.1% from the month before that. The average visits over the past 6 months were 26.1M.
E-Commerce Startups with Strongest Branded Search Growth
A great way to measure brand growth is by analyzing keyword growth for the company across a period of time. We sourced Google Search keyword data for companies on the list and ranked by a score that accounted for total keyword search as well as search volume change over the last year.
| Ranking | Company | Total Keyword Search Volume | Average Monthly Search Volume Change (1 Year) | 1 Year Trend Positive or Negative? | GFD Company Keyword Ranking* |
|---|---|---|---|---|---|
| 1 | Minted | 246K | 33K | + | 78.6 |
| 2 | Quince | 2.2M | 108K | + | 75.2 |
| 3 | BNTO | 4K | 744 | + | 71.9 |
| 4 | Shipt | 165K | 10K | + | 70.1 |
| 5 | Bird Buddy | 74K | 6K | + | 70 |
| 5 | Wonder | 823K | 20K | + | 70 |
| 7 | Hypersonix | 110K | 7K | + | 69.5 |
| 8 | Gopuff | 368K | 10K | + | 68.3 |
| 9 | Our Place | 165K | 6K | + | 67.2 |
| 9 | Phia | 41K | 3K | + | 67.2 |
*GFD’s Branded Keyword Ranking is a metric that combines monthly branded keyword search volume with a 1-year linear trend that is observed weekly and adjusted by search volume.
Key Takeaways:
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- Minted ranks #1 for branded search demand with 246K total monthly branded keyword searches and a Keyword Ranking Score of 78.6.
- Phia is the e-commerce company whose branded search is increasing the fastest relative to their size. Search demand is rising for them this year at a pace equivalent to adding 16.9% of today’s volume each month.
- Quince ranks #2 and leads in total branded keyword demand with 2.2M searches this month.
- Quince moved 2451 positions in our rankings since last month.
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1. Minted
GFD Branded Keyword Score*: 78.6
Total Keyword Search Volume: 246K
Average Weekly Search Volume Change: 33K
Out of our 185 ranked E-commerce companies, Minted ranks #1 in branded keyword searches. Last month, their total branded keyword search volume was 246K. Over the course of the last year, the average monthly change for their branded keyword search volume was 33K, indicating an increase in their 1-year trend.
2. Quince
GFD Branded Keyword Score*: 75.2
Total Keyword Search Volume: 2.2M
Average Weekly Search Volume Change: 108K
Out of our 185 ranked E-commerce companies, Quince ranks #2 in branded keyword searches. Last month, their total branded keyword search volume was 2.2M. Over the course of the last year, the average monthly change for their branded keyword search volume was 108K, indicating an increase in their 1-year trend.
3. BNTO
GFD Branded Keyword Score*: 71.9
Total Keyword Search Volume: 4K
Average Weekly Search Volume Change: 744
Out of our 185 ranked E-commerce companies, BNTO ranks #3 in branded keyword searches. Last month, their total branded keyword search volume was 4K. Over the course of the last year, the average monthly change for their branded keyword search volume was 744, indicating an increase in their 1-year trend.
Methodology and Sources
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- Methodology: We collected data for 10k+ companies from Crunchbase and aggregated it into a set of scores through the use of quantitative transformations and expertly curated weighted averages.
- Sources: Crunchbase and Keywords Everywhere
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Update Log
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- February 1st, 2026: Monthly udpate.
- January 2nd, 2026: Monthly update.
- December 1st, 2025: Monthly update.
- November 1st, 2025: Monthly update.
