It’s 2025. E-commerce is still expanding, but it can feel like the big wave is over, and capturing demand across owned, social, and media channels is becoming increasingly challenging.
Yet, today, online accounts for 20.5% of global retail sales (up from 19.9% in 2024). How can marketers capitalize on that climbing interest while fighting new headwinds?
E-Commerce is a unique vertical in terms of marketing. Traffic’s not the problem to the extent that other industries find, but the idea that perfectly good traffic doesn’t mean demand pervades. Conversion rates and trust-building via media mentions are key. And marketing that capitalizes on digital PR is a core differentiating factor, with smart brands building third-party trust to cut through lookalikes, international competitors, and copycats.
In the end, customers are out there, buying. But finding the veins to mine for sustainable growth is getting more strategic than ever.
We put our heads together and refined metrics on E-commerce companies that have received lots of funding and are funded in the Silicon Valley ecosystem. This ranking sheds light on the hottest E-commerce companies and allows for clear comparisons with similar funding and business models. It also applies the power laws to funding and company concentration in this space.
Top 25 E-Commerce Startups Ranking Table
We analyzed data from Crunchbase and Keywords Everywhere to uncover the top US E-Commerce companies with top investors from Silicon Valley.
| Ranking | Company | GFD Tech100 Final Score* | GFD Funding Score* | GFD Website Score* | GFD Branded Keyword Score* |
| 1 | Gopuff | 87.3 | 79.1 | 87.9 | 70.3 |
| 2 | Whatnot | 86.4 | 75.2 | 85.9 | 76.7 |
| 3 | Quince | 84.4 | 69.2 | 88.6 | 78.4 |
| 4 | Phia | 79.9 | 70.8 | 75.1 | 72.7 |
| 5 | Madison Reed | 75.8 | 65.3 | 78.1 | 65.6 |
| 6 | Argent | 75.1 | 71.3 | 67.4 | 62.1 |
| 7 | On Me | 73.3 | 64 | 76.5 | 61.1 |
| 8 | BlinkRx | 71.3 | 58.6 | 77.3 | 63.7 |
| 9 | Stord | 70.9 | 62.8 | 67.1 | 64.2 |
| 9 | Onton | 70.9 | 61.2 | 73.7 | 60.5 |
| 11 | Farmers Business Network | 70.5 | 62.8 | 79.2 | 50.3 |
| 12 | Signifyd | 69.9 | 49.8 | 100 | 53.5 |
| 13 | Sitecore | 69.8 | 57.5 | 79.4 | 58.3 |
| 14 | Kajabi | 69.7 | 54.1 | 80.2 | 64.1 |
| 15 | Channel3 | 69.1 | 63.5 | 62.5 | 60.9 |
| 16 | Minted | 68.3 | 46.5 | 86.2 | 68.2 |
| 17 | Superlogic | 66.6 | 61.3 | 67.5 | 51.3 |
| 17 | Salsify | 66.6 | 51.5 | 78.1 | 59.9 |
| 19 | BNTO | 66.4 | 48 | 71.7 | 72.9 |
| 20 | ShipBob | 66.2 | 49.8 | 79.2 | 60.8 |
| 21 | Bluecore | 66.1 | 51.5 | 80.2 | 56 |
| 22 | Moda Operandi | 65.5 | 47.2 | 80.8 | 62.1 |
| 23 | Grin | 64.8 | 47.1 | 73.5 | 67.2 |
| 24 | Shippo | 64.7 | 43.4 | 81.1 | 66.2 |
| 25 | Leap | 64.4 | 51 | 64.5 | 66.7 |
*GFD’s Tech100 score is a final composite score of the Funding Score, Website Score, and the Branded Keyword score.
Key Takeaways:
- The three hottest e-commerce companies in January 2026 are Gopuff, Whatnot, and Quince due to the volume and freshness of their funding, the recent performance of their website, and the growth trends of their branded keyword.
Ranking the Top Startups by Funding Score
Funding is huge. This breakout highlights those firms that have raised the most venture capital rounds, ranked by a combination of date and volume. Note we are also including post-IPO raises as well. These are worth considering because they’re all part of the competitive system that all E-commerce startups are competing in.
| Ranking | Company | Total Funding Amount | Most Recent Funding Amount | Last Funding Date | GFD Funding Score* |
| 1 | Gopuff | $3.70B | $250M | 11/13/2025 | 79.1 |
| 2 | Whatnot | $975M | $225M | 10/28/2025 | 75.2 |
| 3 | Argent | $17M | $9M | 12/22/2025 | 71.3 |
| 4 | Phia | $40M | $30M | 12/7/2025 | 70.8 |
| 5 | Quince | $552M | $290M | 7/29/2025 | 69.2 |
| 6 | Blueprint | $60M | $60M | 10/28/2025 | 67.1 |
| 7 | Madison Reed | $314M | $40M | 10/9/2025 | 65.3 |
| 8 | On Me | $8M | $6M | 12/11/2025 | 64 |
| 9 | Channel3 | $7M | $6M | 12/10/2025 | 63.5 |
| 10 | Farmers Business Network | $968M | $50M | 7/28/2025 | 62.8 |
*GFD’s Funding Score captures funding volume and velocity by combing total funding with recent funding amount and recency.
Key Takeaways:
- When accounting for funding volume and freshness, Gopuff leads the industry as it is the e-commerce company with the highest total funding of $3.70B and has recently in the past two months received a funding amount of $250M.
- Argent and Phia are two rising companies in the E-commerce space that have both recently recieved over $9M in funds within the past 60 days.
- On Me is a rising company within the e-commerce space that has been heavily funded in the past month. Their most recent funding amount was $6M and this funding amount accounts for more than half of their total funds.
1. Gopuff
GFD Funding Score*: 79.1
Total Funding Amount: $3.70B
Most Recent Funding Amount: $250M
Days Since Last Funding: 50
Out of our 161 ranked E-commerce companies, Gopuff ranks #1 in funding. The company’s total funding is $3.70B and the last time they were funded was on November 13, 2025 for $250M. The last funding type was Venture – Series Unknown. The total amount of lead investors that Gopuff has is 9 and their top investors are: Accel, Headline, Robinhood, Valor Equity Partners, Eldridge Industries.
2. Whatnot
GFD Funding Score*: 75.2
Total Funding Amount: $975M
Most Recent Funding Amount: $225M
Days Since Last Funding: 66
Out of our 161 ranked E-commerce companies, Whatnot ranks #2 in funding. The company’s total funding is $975M and the last time they were funded was on October 28, 2025 for $225M. The last funding type was Series F. The total amount of lead investors that Whatnot has is 7 and their top investors are: Andreessen Horowitz, Sequoia Capital, Lightspeed Venture Partners, Bond, Y Combinator.
3. Argent
GFD Funding Score*: 71.3
Total Funding Amount: $17M
Most Recent Funding Amount: $9M
Days Since Last Funding: 11
Out of our 161 ranked E-commerce companies, Argent ranks #3 in funding. The company’s total funding is $17M and the last time they were funded was on December 22, 2025 for $9M. The last funding type was Series B. The total amount of lead investors that Argent has is 1 and their top investors are: Village Global, Founders Fund, Portland Seed Fund, Fuel Capital, Tiny Capital.
GFD Website Score Breakdown
Website traffic and traffic growth is important but doesn’t always line up perfectly with other attributes and events like funding. We were curious as to which of these companies saw the strongest website traffic and growth. The website score we captures the volume of recent website visits and combines it with the companies’ website growth trends.
| Ranking | Company | Last Month Total Visits | Average Visits (6 Months) | Monthly Visit Growth | GFD Website Score* |
| 1 | Signifyd | 9.0M | 1.9M | 1331.29% | 100 |
| 2 | Fandom | 1.26B | 1.31B | -7.43% | 97.1 |
| 3 | Quince | 31.8M | 26.1M | 11.07% | 88.6 |
| 4 | StockX | 24.3M | 23.5M | 8.71% | 88 |
| 5 | Gopuff | 8.4M | 4.1M | 85.66% | 87.9 |
| 6 | Whop | 15.9M | 15.0M | 3.70% | 86.6 |
| 7 | Shipt | 9.8M | 6.1M | 31.09% | 86.3 |
| 7 | Super.com | 15.8M | 16.1M | -2.97% | 86.3 |
| 9 | Minted | 3.4M | 1.8M | 101.39% | 86.2 |
| 10 | Whatnot | 13.1M | 11.1M | 1.96% | 85.9 |
*GFD’s Website Score captures the volume of recent website visits and combines it with the companies’ website growth trends.
Key Takeaways:
- The e-commerce company with the most average monthly website traffic over the last six months is Fandom with 1.31B visits per month.
- Two e-commerce industry leaders with the most average monthly website traffic volume over the last six months are Fandom and Quince.
- Two companies in the e-commerce space with fast growing websites over the past month are Signifyd and Minted. Both companies have seen their website traffic increase by 101.00% over the last month.
1. Signifyd
GFD Website Score*: 100
Last Month’s Total Visits: 9.0M
Monthly Average Visits Over 6 Months: 1.9M
Monthly Visit Growth: 1331.3%
Out of our 161 ranked E-commerce companies, Signifyd ranks #1 in website traffic. Last month, the website saw 9.0M total visits and increased by 1331.3% from the month before that. The average visits over the past 6 months were 1.9M.
2. Fandom
GFD Website Score*: 97.1
Last Month’s Total Visits: 1.26B
Monthly Average Visits Over 6 Months: 1.31B
Monthly Visit Growth: -7.4%
Out of our 161 ranked E-commerce companies, Fandom ranks #2 in website traffic. Last month, the website saw 1.26B total visits and decreased by -7.4% from the month before that. The average visits over the past 6 months were 1.31B.
3. Quince
GFD Website Score*: 88.6
Last Month’s Total Visits: 31.8M
Monthly Average Visits Over 6 Months: 26.1M
Monthly Visit Growth: 11.1%
Out of our 161 ranked E-commerce companies, Quince ranks #3 in website traffic. Last month, the website saw 31.8M total visits and increased by 11.1% from the month before that. The average visits over the past 6 months were 26.1M.
E-Commerce Startups with Strongest Branded Search Growth
A great way to measure brand growth is by analyzing keyword growth for the company across a period of time. We sourced Google Search keyword data for companies on the list and ranked by a score that accounted for total keyword search as well as search volume change over the last year.
| Ranking | Company | Total Keyword Search Volume | Average Monthly Search Volume Change (1 Year) | 1 Year Trend Positive or Negative? | GFD Company Keyword Ranking* |
| 1 | Quince | 1.8M | 96K | + | 78.4 |
| 2 | Whatnot | 673K | 43K | + | 76.7 |
| 3 | BNTO | 4K | 744 | + | 72.9 |
| 4 | Phia | 33K | 4K | + | 72.7 |
| 5 | Hypersonix | 110K | 7K | + | 71.7 |
| 6 | Shipt | 165K | 7K | + | 70.4 |
| 7 | Gopuff | 368K | 7K | + | 70.3 |
| 8 | Blueprint | 450K | -853 | – | 68.4 |
| 9 | Minted | 246K | 3K | + | 68.2 |
| 10 | Grin | 246K | 769 | + | 67.2 |
*GFD’s Branded Keyword Ranking is a metric that combines monthly branded keyword search volume with a 1-year linear trend that is observed weekly and adjusted by search volume.
Key Takeaways:
- BNTO is the fastest growing branded keyword in the e-commerce industry. It has an average monthly increase of about 744 searches.
- Quince is the company among the top ten companies for branded keyword search for e-commerce that has the most volume. It has a search volume of 1.8M searches.
- Two fast rising companies in the e-commerce space are BNTO and Phia according to their branded keyword search trends.
1. Quince
GFD Branded Keyword Score*: 78.4
Total Keyword Search Volume: 1.8M
Average Weekly Search Volume Change: 96K
Out of our 161 ranked E-commerce companies, Quince ranks #1 in branded keyword searches. Last month, their total branded keyword search volume was 1.8M. Over the course of the last year, the average monthly change for their branded keyword search volume was 96K, indicating an increase in their 1-year trend.
2. Whatnot
GFD Branded Keyword Score*: 76.7
Total Keyword Search Volume: 673K
Average Weekly Search Volume Change: 43K
Out of our 161 ranked E-commerce companies, Whatnot ranks #2 in branded keyword searches. Last month, their total branded keyword search volume was 673K. Over the course of the last year, the average monthly change for their branded keyword search volume was 43K, indicating an increase in their 1-year trend.
3. BNTO
GFD Branded Keyword Score*: 72.9
Total Keyword Search Volume: 4K
Average Weekly Search Volume Change: 744
Out of our 161 ranked E-commerce companies, BNTO ranks #3 in branded keyword searches. Last month, their total branded keyword search volume was 4K. Over the course of the last year, the average monthly change for their branded keyword search volume was 744, indicating an increase in their 1-year trend.
Methodology and Sources
- Methodology: We collected data for 10k+ companies from Crunchbase and aggregated it into a set of scores through the use of quantitative transformations and expertly curated weighted averages.
- Sources: Crunchbase and Keywords Everywhere
Update Log
- January 2nd, 2026: Monthly update.
- December 1st, 2025: Monthly update.
- November 1st, 2025: Monthly update.
