Advertising is the bread and butter of all other industries, but it’s not an unchanging field. Today, GenAI innovations deliver on time and cost savings and drive startup funding overall toward new technologies that can shift the landscape of how and where companies pay to get seen.
Though funding is stagnating at 7.7% of overall marketing budgets in 2025, companies are still spending. However, they’re cautious, waiting to see which approaches deliver the ROI they’re after.
Which companies are coming out ahead in this environment?
We put our heads together and refined metrics on advertising companies that have received lots of funding and are funded in the Silicon Valley ecosystem. This ranking sheds light on the hottest advertising companies and allows for clear comparisons with similar funding and business models. It also applies the power laws to funding and company concentration in this space.
Top 25 Advertising Startups Ranking Table
We analyzed data from Crunchbase and Keywords Everywhere to uncover the top US advertising companies with top investors from Silicon Valley.
| Ranking | Company | GFD Tech100 Final Score* | GFD Funding Score* | GFD Website Score* | GFD Branded Keyword Score* | Private or Public? |
| 1 | ShopMy | 81 | 68.2 | 85.4 | 71.7 | Private |
| 2 | Samba TV | 76.7 | 71.8 | 73.8 | 60.3 | Private |
| 3 | Agentio | 75.7 | 68.2 | 71.2 | 66.4 | Private |
| 4 | Looma | 72.8 | 69.2 | 64.9 | 60.5 | Private |
| 5 | Arcads | 71.7 | 71 | 80 | 37.7 | Private |
| 6 | Legendary Entertainment | 70.2 | 61.5 | 71.2 | 59.9 | Private |
| 7 | Rentvine | 69.1 | 53.3 | 80.2 | 63.4 | Private |
| 8 | Bluecore | 66.1 | 51.5 | 80.2 | 56 | Private |
| 9 | Human Security | 65.6 | 53.8 | 74.8 | 55.2 | Private |
| 10 | Demandbase | 65.4 | 52.5 | 73.9 | 57.8 | Private |
| 11 | AdsGency AI | 64.7 | 58.4 | 60.3 | 57 | Private |
| 12 | Foursquare | 64.6 | 48.2 | 79.8 | 57.5 | Private |
| 13 | Knowde | 63.6 | 53.2 | 70.3 | 53.7 | Private |
| 14 | Omneky | 63.2 | 37.3 | 76 | 78.1 | Private |
| 15 | Postscript | 63.1 | 45.9 | 77.9 | 58.8 | Private |
| 16 | Wunderkind | 63 | 48.6 | 69.5 | 61.5 | Private |
| 17 | CreatorIQ | 62.9 | 42.3 | 75.6 | 67.7 | Private |
| 18 | Howl | 62.6 | 42.5 | 77.9 | 63.7 | Private |
| 19 (tie) | VideoAmp | 62.5 | 54.3 | 69 | 48.8 | Private |
| 19 (tie) | WME | 62.5 | 48.6 | 70.4 | 58.5 | Private |
| 21 | CallRail | 61.9 | 42.1 | 77.7 | 62.2 | Private |
| 22 | Mutiny | 61.7 | 44.2 | 67.6 | 67.4 | Private |
| 23 | FloSports | 60.3 | 39.8 | 78.2 | 60.4 | Private |
| 24 | Nativo | 59.8 | 43.5 | 67.5 | 61.9 | Private |
| 25 | VidMob | 59.7 | 51 | 62.8 | 51.5 | Private |
*GFD’s Tech100 score is a final composite score of the Funding Score, Website Score, and the Branded Keyword score.
Key Takeaways:
- The three hottest advertising companies in January 2026 are ShopMy, Samba TV, and Agentio due to the volume and freshness of their funding, the recent performance of their website, and the growth trends of their branded keyword.
Ranking the Top Startups by Funding Score
Funding is huge. This breakout highlights those firms that have raised the most venture capital rounds, ranked by a combination of date and volume. Note we are also including post-IPO raises as well. These are worth considering because they’re all part of the competitive system that all advertising startups are competing in.
| Ranking | Company | Total Funding Amount | Most Recent Funding Amount | Last Funding Date | GFD Funding Score* |
| 1 | Samba TV | $76M | $30M | 12/8/2025 | 71.8 |
| 2 | Arcads | $16M | $16M | 12/17/2025 | 71 |
| 3 | Looma | $26M | $10M | 12/16/2025 | 69.2 |
| 4 | Agentio | $56M | $40M | 11/18/2025 | 68.2 |
| 4 | ShopMy | $175M | $70M | 10/22/2025 | 68.2 |
| 6 | Legendary Entertainment | $3.58B | $800M | 4/18/2023 | 61.5 |
| 7 | Prorata.AI | $65M | $40M | 9/5/2025 | 61.2 |
| 8 | AdsGency AI | $15M | $12M | 10/20/2025 | 58.4 |
| 9 | VideoAmp | $607M | $150M | 9/13/2023 | 54.3 |
| 10 | Human Security | $301M | $50M | 10/9/2024 | 53.8 |
*GFD’s Funding Score captures funding volume and velocity by combing total funding with recent funding amount and recency.
Key Takeaways:
- When accounting for funding volume and freshness, Samba TV leads the industry as it is the advertising company with the highest total funding of $76M and has recently in the past two months received a funding amount of $30M.
- Arcads is a rising company within the advertising space that has been heavily funded in the past month. Their most recent funding amount was $16M and this funding amount accounts for more than half of their total funds.
- Legendary Entertainment leads the advertising industry with a total funding amount of $3.58B.
1. Samba TV
GFD Funding Score*: 71.8
Total Funding Amount: $76M
Most Recent Funding Amount: $30M
Days Since Last Funding: 25
Out of our 77 ranked Advertising companies, Samba TV ranks #1 in funding. The company’s total funding is $76M and the last time they were funded was on December 8, 2025 for $30M. The last funding type was Debt Financing. The total amount of lead investors that Samba TV has is 5 and their top investors are: Gaingels, Draper Associates, Bossa Invest, August Capital, Horizon Technology Finance.
2. Arcads
GFD Funding Score*: 71
Total Funding Amount: $16M
Most Recent Funding Amount: $16M
Days Since Last Funding: 16
Out of our 77 ranked Advertising companies, Arcads ranks #2 in funding. The company’s total funding is $16M and the last time they were funded was on December 17, 2025 for $16M. The last funding type was Seed. The total amount of lead investors that Arcads has is 1 and their top investors are: Alpha Intelligence Capital, Eurazeo, Superscout.
3. Looma
GFD Funding Score*: 69.2
Total Funding Amount: $26M
Most Recent Funding Amount: $10M
Days Since Last Funding: 17
Out of our 77 ranked Advertising companies, Looma ranks #3 in funding. The company’s total funding is $26M and the last time they were funded was on December 16, 2025 for $10M. The last funding type was Series B. The total amount of lead investors that Looma has is 5 and their top investors are: Triangle Tweener Fund, Silicon Valley Bank, Cofounders Capital, Praxis, Staley Capital.
GFD Website Score Breakdown
Website traffic and traffic growth is important but doesn’t always line up perfectly with other attributes and events like funding. We were curious as to which of these companies saw the strongest website traffic and growth. The website score we captures the volume of recent website visits and combines it with the companies’ website growth trends.
| Ranking | Company | Last Month Total Visits | Average Visits (6 Months) | Monthly Visit Growth | GFD Website Score* |
| 1 | Brave | 627.3M | 530.2M | 4.56% | 95.8 |
| 2 | AppsFlyer | 151.2M | 164.7M | 3.07% | 92.5 |
| 3 | InVideo | 12.8M | 12.7M | -1.54% | 85.8 |
| 4 | ShopMy | 7.7M | 5.6M | 20.16% | 85.4 |
| 5 | Solv | 3.1M | 2.8M | -5.17% | 81.9 |
| 6 (tie) | Loop | 2.5M | 2.6M | -7.53% | 81.4 |
| 6 (tie) | LOOP | 2.5M | 2.6M | -7.53% | 81.4 |
| 6 (tie) | Loop | 2.5M | 2.6M | -7.53% | 81.4 |
| 9 (tie) | Bluecore | 470K | 617K | 42.36% | 80.2 |
| 9 (tie) | Rentvine | 877K | 912K | 17.24% | 80.2 |
*GFD’s Website Score captures the volume of recent website visits and combines it with the companies’ website growth trends.
Key Takeaways:
- The advertising company with the most average monthly website traffic over the last six months is Brave with 530.2M visits per month.
- Two advertising industry leaders with the most average monthly website traffic volume over the last six months are Brave and AppsFlyer.
- Two companies in the advertising space with fast growing websites over the past month are Bluecore and ShopMy. Both companies have seen their website traffic increase by 20.00% over the last month.
1. Brave
GFD Website Score*: 95.8
Last Month’s Total Visits: 627.3M
Monthly Average Visits Over 6 Months: 530.2M
Monthly Visit Growth: 4.6%
Out of our 77 ranked Advertising companies, Brave ranks #1 in website traffic. Last month, the website saw 627.3M total visits and increased by 4.6% from the month before that. The average visits over the past 6 months were 530.2M.
2. AppsFlyer
GFD Website Score*: 92.5
Last Month’s Total Visits: 151.2M
Monthly Average Visits Over 6 Months: 164.7M
Monthly Visit Growth: 3.1%
Out of our 77 ranked Advertising companies, AppsFlyer ranks #2 in website traffic. Last month, the website saw 151.2M total visits and increased by 3.1% from the month before that. The average visits over the past 6 months were 164.7M.
3. InVideo
GFD Website Score*: 85.8
Last Month’s Total Visits: 12.8M
Monthly Average Visits Over 6 Months: 12.7M
Monthly Visit Growth: -1.5%
Out of our 77 ranked Advertising companies, InVideo ranks #3 in website traffic. Last month, the website saw 12.8M total visits and decreased by -1.5% from the month before that. The average visits over the past 6 months were 12.7M.
Advertising Startups with Strongest Branded Search Growth
A great way to measure brand growth is by analyzing keyword growth for the company across a period of time. We sourced Google Search keyword data for companies on the list and ranked by a score that accounted for total keyword search as well as search volume change over the last year.
| Ranking | Company | Total Keyword Search Volume | Average Monthly Search Volume Change (1 Year) | 1 Year Trend Positive or Negative? | GFD Company Keyword Ranking* |
| 1 | Omneky | 7K | 1K | + | 78.1 |
| 2 | ShopMy | 61K | 5K | + | 71.7 |
| 3 | CreatorIQ | 18K | 1K | + | 67.7 |
| 4 | Mutiny | 110K | 3K | + | 67.4 |
| 5 | Singular | 201K | 252 | + | 66.4 |
| 5 | Agentio | 4K | 396 | + | 66.4 |
| 7 | My Code | 10K | 605 | + | 64.2 |
| 8 | Moloco | 22K | 809 | + | 63.9 |
| 9 | Conviva | 33K | 826 | + | 63.8 |
| 10 | Howl | 201K | -5K | – | 63.7 |
*GFD’s Branded Keyword Ranking is a metric that combines monthly branded keyword search volume with a 1-year linear trend that is observed weekly and adjusted by search volume.
Key Takeaways:
- Omneky is the fastest growing branded keyword in the advertising industry. It has an average monthly increase of about 1K searches.
- Singular is the company among the top ten companies for branded keyword search for advertising that has the most volume. It has a search volume of 201K searches.
- Two fast rising companies in the advertising space are Omneky and Agentio according to their branded keyword search trends.
1. Omneky
GFD Branded Keyword Score*: 78.1
Total Keyword Search Volume: 7K
Average Weekly Search Volume Change: 1K
Out of our 77 ranked Advertising companies, Omneky ranks #1 in branded keyword searches. Last month, their total branded keyword search volume was 7K. Over the course of the last year, the average monthly change for their branded keyword search volume was 1K, indicating an increase in their 1-year trend.
2. ShopMy
GFD Branded Keyword Score*: 71.7
Total Keyword Search Volume: 61K
Average Weekly Search Volume Change: 5K
Out of our 77 ranked Advertising companies, ShopMy ranks #2 in branded keyword searches. Last month, their total branded keyword search volume was 61K. Over the course of the last year, the average monthly change for their branded keyword search volume was 5K, indicating an increase in their 1-year trend.
3. CreatorIQ
GFD Branded Keyword Score*: 67.7
Total Keyword Search Volume: 18K
Average Weekly Search Volume Change: 1K
Out of our 77 ranked Advertising companies, CreatorIQ ranks #3 in branded keyword searches. Last month, their total branded keyword search volume was 18K. Over the course of the last year, the average monthly change for their branded keyword search volume was 1K, indicating an increase in their 1-year trend.
Methodology and Sources
- Methodology: We collected data for 10k+ companies from Crunchbase and aggregated it into a set of scores through the use of quantitative transformations and expertly curated weighted averages.
- Sources: Crunchbase and Google Trends
Update Log
- January 2nd, 2026: Monthly update.
- December 1st, 2025: Monthly update.
- November 1st, 2025: Monthly update.
