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I love researching quotes around very specific topics, as it gives you a quick synthesis from some of the top thinkers.

I’ll revisit this often and add more quotes, or update as I learn more about certain subject areas.

As a digital marketing agency owner, I run a service business and do not have product management experience. However, I am learning about product management in an effort to build a productized service and eventually SaaS out of my current services, while retaining certain enterprise service clients. So in my journey to that phase, I read up on product management concepts. This is some early research that may be updated at any time!

Here are 10 of the best business quotes related to product management I could find:

1. “Great products are engineered when product managers truly understand their customers’ problems.” – Marty Cagan (Inspired: How to Create Tech Products Customers Love)
2. “Building a visionary company requires one percent vision and 99 percent alignment.” – Jim Collins (Built to Last: Successful Habits of Visionary Companies)
3. “The purpose of a prototype is to prove a point, not create a product.” – Tom & David Kelley (Creative Confidence: Unleashing the Creative Potential Within Us All)
4. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking.” – Steve Jobs
5. “It’s not about ideas. It’s about making ideas happen.” – Scott Belsky (Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality)
6. “You’ve got to start with the customer experience and work back toward the technology – not the other way around.” – Steve Jobs
7. “The key to successful product management is a deep understanding of the customer’s needs, combined with a clear vision of the product’s purpose and direction.” – Roman Pichler (Agile Product Management with Scrum: Creating Products That Customers Love)
8. “Product management is the art of knowing what to build, the science of knowing how to build it, and the discipline of getting it done on time and on budget.” – Ben Horowitz (The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers)
9. “The secret of change is to focus all your energy not on fighting the old, but on building the new.” – Socrates
10. “Fall in love with the problem, not the solution.” – Uri Levine (co-founder of Waze)