The Best Home Services Trends & State of Report Examples

We researched State of Home Services reports from 2025-2026 to see what’s actually shaping the industry, and what separates a “pretty PDF” from a report that brings in leads and media attention.

If you’re a home services business (HVAC, lawn care, pest control, remodeling, plumbing, electrical, home improvement) or you build software for the trades, a state-of-report is one of the fastest ways to turn proprietary data into thought leadership. And because home services touch housing, money, lifestyle, and even tech (hello, AI), these reports can travel well beyond local coverage.

Below are standout “state of” reports we liked, what they do best, and the trends we pulled from each.

Key Takeaways

• Great reports show their work. Clear methodology is the trust engine behind every stat. And proprietary data is the cheat code for differentiation (especially platform data).
• Benchmarks beat broad “industry averages.” Operators want actual targets.
• Consistent trend we’re seeing from these reports: 2025-2026 is defined by two forces: cost pressure (inflation/interest rates, impacting price) and efficiency tech (AI + ops).
• Design matters because skimming is real. Strong visual hierarchy increases shareability and pick-up.

1. Jobber

2025 Review and 2026 Outlook — Jobber Home Service Economic Report

Methodology:
Combines publicly available economic + housing market indicators (inflation, interest rates, mortgage rates, housing activity, remodeling trends, consumer sentiment) with Jobber’s aggregated platform data from 350,000+ home service professionals across the U.S. Year-over-year performance uses a fixed cohort of businesses active since January 2023 to keep comparisons consistent (apples-to-apples). 

What we loved:
This report is clean, scannable, and smartly structured: recap → outlook is basically a built-in media pitch. And the macro + ground-truth combo makes the insights feel credible, not speculative. It’s like “the economy says X, but here’s what businesses actually did.”

Here’s what they do best:

• Pair macro trends with their own operational signals (revenue, scheduling, invoice size, payment adoption).
• Use fixed-cohort comparisons to reduce noise and boost trust.
• Write headlines/sections that map to editorial hooks (stabilization, selective spending, repairs vs upgrades).
• End with an outlook so the report feels useful, not just historical.

If you can only copy one thing, pair macro trends with your own data. It instantly makes the report more credible.

2. ServiceTitan 

The 2026 State of Home Services Benchmark Report

Methodology:
ServiceTitan surveyed more than 1,000 exterior contractors nationwide to understand business goals, operational challenges, growth strategies, and technology adoption trends heading into 2025. The report aggregates responses across roofing and exterior trades and pairs the quantitative survey data with expert commentary throughout.

What we loved:
This report strikes a strong balance between visuals and insight. It’s concise (about 10 pages), cleanly designed, and enhanced with expert quotes that elevate it beyond survey results into industry perspective. Strategically, it focuses on both ambition and risk — 76% of contractors aim to grow revenue and 50% want to increase margins, but they’re navigating material price increases (64%), labor shortages (58%), and rising overhead (53%). That tension makes the story credible and timely.

Here’s what they do best:

• Anchor the narrative in clear business goals (revenue growth, margin expansion).
• Quantify the real blockers to growth (materials, labor, overhead) instead of glossing over them.
• Connect revenue growth to customer experience and digital transformation (52% prioritizing personalized CX; 42% seeing digital as opportunity).
• Surface operational strategy themes like labor optimization (56%), marketing efficiency (37%), and expansion into new trades (31%) or commercial markets (35%).

If you want your state-of report to resonate with operators, this is the model: define the growth ambition, quantify the risks, and show exactly how industry leaders plan to compete in the year ahead.

3. Applause

2026 State of Home Services Benchmark Report

Methodology:
The report analyzes 18,000+ real performance data points from 3,000+ home services companies and incorporates survey insights from nearly 600 in-field technicians. 

What we loved:
This is a great example of turning a flagship asset into multiple surfaces. The blog format makes the report easier to distribute (and easier for AI search to extract), while still pointing back to the deeper report experience.

Here’s what they do best:

• Publish a blog companion that summarizes key benchmarks with clear headings.
• Spotlight human drivers (motivation, satisfaction) to make the story sticky.
• Make “top performer behaviors” obvious (so readers can self-diagnose).
• Treat the blog as a distribution engine, not an afterthought.

If you want your report to rank and get cited, package it for the web like this.

4. Great Day Improvements

The 2026 State of American Home Renovation 

Methodology:
Third-party survey of 3,070 U.S. homeowners conducted nationwide with a margin of error of ±1.77%. Respondents ages 30–75 across all genders; household incomes $75,000–$200,000. 

What we loved:
This is PR-friendly in the best way: big sample, clear margin of error, and insights that feel human (comfort, personalization, trust). It’s not just “spending increased/decreased.” It explains why people are renovating.

Here’s what they do best:

• Use third-party surveying for credibility and press confidence.
• Include emotional motivations. That’s what lifestyle editors pull into headlines.
• Keep the project list concrete (painting, outdoor living, bathrooms).
• Position it as an annual benchmark so trends compound year over year.

If your audience includes homeowners, this is the blueprint: credible survey + emotional framing = wide coverage lanes.

5. Angi

Angi’s 2025 State of Home Spending Pulse Report

Methodology:
Nationally representative survey of 1,000 U.S. homeowners who hired a professional for a project/repair/maintenance task, including emergency repairs, in the past year. Quotas applied for age, gender, and region. 

What we loved:
The format is simple and visually consistent, which matters because reports get skimmed. And the inflation narrative is immediately usable for PR: postponements, prioritization, and generational differences are built-in story angles.

Here’s what they do best:

• Use “pulse” framing to make the report feel timely and newsy.
• Segment by generation for clearer takeaways and better headlines.
• Keep design consistent so visuals feel brand-owned.
• Tie economic forces to specific behaviors (delay, maintenance prioritization).

If you want coverage, the “homeowners are postponing projects because…” angle is a clean, repeatable hook.

6. Housecall Pro

2025 AI Industry Report The AI-assisted skilled trades Pro: How the field is leading the future of work

Methodology:
Based on survey data collected from business owners/operators using their home service software platforms (400+ customers). Combines quantitative survey findings with industry analysis on AI awareness, adoption, perceived productivity gains, and barriers. 

What we loved:
From a digital PR lens, this is a smart territory claim. AI pulls in business and tech interest, and the report grounds it in real workflows like scheduling, customer comms, and job documentation. Also: the design is clean and on-brand, which makes the data easier to share.

Here’s what they do best:

• Anchor AI in specific job-to-be-done workflows (admin time savings).
• Include adoption barriers (trust, complexity) so it feels honest, not hypey.
• Use strong visual hierarchy to spotlight key stats.
• Bridge trades + tech to expand distribution beyond industry press.

AI is the “big conversation,” but the magic here is how they tie it to everyday ops. 

Conclusion

A great state of home services report isn’t just a collection of charts, it’s a repeatable story engine.

The best ones use proprietary data (or credible third-party surveying), spell out methodology clearly, and structure the narrative so it’s easy to pitch, easy to skim, and easy to cite. Add actionable benchmarks and a year-over-year cadence, and you’ve got an authority asset that can drive coverage, backlinks, rankings, and demand over time.

If you want help creating and distributing reports like these, reach out to our team at Green Flag Digital!

Frequently Asked Questions

1. What trends are shaping the home services industry in 2025–2026?

The biggest forces shaping the home services industry in 2025–2026 are cost pressure and efficiency technology. Inflation and interest rates continue to influence homeowner spending behavior, leading to more repair-over-replace decisions and delayed upgrades. At the same time, AI-powered tools, automation, and operational software are helping contractors improve scheduling, invoicing, technician productivity, and customer communication. The strongest reports pair these macroeconomic shifts with real platform or survey data to show how businesses are adapting in practice.

2. What’s the difference between a benchmark report and a state of the industry report?

A benchmark report focuses on performance metrics and targets, such as revenue per technician, close rates, invoice size, or job completion time, so operators can compare themselves against peers.

A state of the industry report typically examines broader market dynamics like consumer demand, renovation trends, labor shortages, and economic conditions.

The most effective 2025–2026 home services reports blend both: macro context plus actionable performance benchmarks.

3. What labor dynamics are affecting the home services market?

Labor availability remains one of the most significant challenges in the home services industry. Reports consistently highlight technician shortages, rising wage pressure, and the need for better retention strategies. Many companies are responding by investing in technician satisfaction, compensation benchmarks, and productivity tools, including AI-assisted workflows, to increase output without increasing headcount.

4. How is AI changing the home services industry?

AI is increasingly embedded in day-to-day operations for home service businesses. Reports from 2025–2026 show adoption in areas like automated scheduling, customer communication, job documentation, quoting assistance, and performance tracking.

Rather than replacing skilled labor, AI is primarily being used to reduce administrative workload and improve efficiency, allowing technicians and owners to focus on higher-value tasks.

5. Which home service sectors are seeing the most growth?

Across recent reports, HVAC, plumbing, electrical, pest control, and lawn care continue to show steady demand due to essential service needs. Remodeling and renovation activity fluctuates more with interest rates and consumer confidence.

Reports that segment performance by trade, rather than presenting broad averages, tend to provide more useful insights for operators and investors.

6. What makes a credible State of Home Services report?

Credibility comes down to methodology and transparency. The strongest reports clearly explain:

• Data sources (platform data, surveys, public economic indicators)
• Sample size and respondent demographics
• Timeframe and year-over-year comparison logic
• Margin of error (for surveys)

Fixed-cohort comparisons, large aggregated datasets, and third-party research partners all strengthen authority and media trust.

7. How are homeowner spending habits changing in 2025–2026?

Homeowner behavior is increasingly selective. Reports show more prioritization of essential repairs and maintenance, with discretionary upgrades more sensitive to economic conditions. Generational differences are also becoming more pronounced, with younger homeowners often delaying larger renovation projects while older homeowners invest in comfort and aging-in-place improvements.

8. How can a State of Home Services report support SEO and digital PR?

A well-structured state-of report can become a long-term authority asset. To maximize SEO and AI visibility:

• Publish a web-based summary page in addition to a PDF
• Include clear section headings and definitions
• Add FAQ schema and structured formatting
• Highlight headline-ready statistics
• Segment insights by trade or region
• Create follow-up blog content and vertical-specific angles

When built correctly, a state-of report can generate backlinks, media coverage, rankings, and AI citations for years.

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