Technical SEO is the process of fixing on-site issues and optimizing your website for search crawlers. Technical SEO covers almost everything on your website besides content and UX-related SEO tasks.
It’s a broad definition, but you can think of it as the intersection of web development and marketing. A technical SEO practitioner will be the translator between the web development team and the marketing team.
Common technical SEO issues that are high priority in 2026:
1. Google is fighting a deluge of AI content being produced at faster speeds
2. Because of this, Google is being more selective about indexing new content
3. Google may crawl and index content, but choose not to rank it well due to structural issues
4. New media and video formats are becoming more important than ever, and the technical SEO impacts of this are ever-changing
5. Interaction, impact, and opportunities of headless CMSes
No two websites are the same, so depending on the severity of the issues you’re trying to solve, or the size of the opportunity you’re trying to go for, you would adjust accordingly.
That being said, there are some common problems listed below, and some may apply to you.</>
Beyond problems are opportunities. Is there a way to programmatically unlock proprietary data, insights, and landing pages to drive more traffic to your company, at scale?
In some situations, a full service, integrated agency can be the way to go. These are best for companies that want very little oversight of the projects, and want an outside generalist agency to handing all of their marketing.
That’s the problem with large, full-service agencies, however. They’re often so generalized that you get great service in some areas, and they outsource the rest or give it to someone who isn’t a true expert.
If you’re just trying to cover your bases, it’s helpful to get general help. If you’re looking to leap ahead in certain traffic channels for your website, you need an expert. It’s difficult for a business owner to decide who is the expert, and who has their best interest in mind, that’s for sure. The only solution is to learn the process as you go or to find a true partner who can both do the work for you and teach you all along.
There are a few steps to determine fit:
- You fill out the request more info form so I can reach out to you
- I’ll send you a more detailed application so I can get to know your business
- We’ll set up a 20-minute phone call and I’ll point out some ideas for your current site
- Then we’ll set up a paid website review so I can take a deeper look at the most pressing problems on your site
- You’ll have your team make those recommended changes so you have a feel for how my expertise impacts your site without you first committing to long-term locked-in contracts
- From there we’ll discuss monthly growth projects, in either a hands-on format or advisory format
- Analysis and evaluation and profit!
I hope to meet you soon, and hear what your business dreams are for this year!
Pricing most often ranges from $4k-$20k per project, or $3k-12k a month on average.