Digital PR involves creating epic content and pitching it to bloggers and journalists to get backlinks and press attention for your brand.

Digital PR is uniquely different from traditional PR and brand PR. It involves creating campaigns around content that is then promoted to earn links to the website overall as well as that piece of content.

It’s been exploding in growth the past few years as an alternative to older forms of public relations as well as traditional link building like guest posts, resource pages, and broken link building. But, importantly, it kills two birds with one stone by landing both traditional press coverage, as well as backlinks and helps produce creative and impactful data studies.

So rather than promoting a brand in general, we take a tactical approach and create a reason for bloggers and journalists to talk about your brand.

Types of Digital PR Campaigns:

• Original surveys – created and pitched
• Top ranked geographies – city studies, state rankings, and more
• Top-ranked companies – novel ranking algorithms for company lists

Top Industries Served:

• Real estate, moving, and logistics
• Travel booking companies
• B2B SaaS
• Cybersecurity
• Financial services and fintech
• Insurance marketplaces and SaaS

Creative content for multi-channel purposes:

• Social media
• Newsletters
• Sales support
• Ad content
• AI search + generative AI
• Context and relevance engineering for agentic AI
• Content scaling & engineering
• Product-led content scaling and growth

Our advantage:

• 200+ campaigns produced
• 2,500+ pieces of top-tier coverage
• Frameworks and workflows for instant deployment
• Strategic partnership to find what really works in your industry
• We provide a full white-glove experience

Digital PR campaigns involve a 15-step process from industry research, to topic selection, keyword matching, content creation, design, linkable market research, and then the promotion and followup process itself. It’s a well-timed series of events that, when done properly, produces solid results.

We build high-fidelity content that stands out, head and shoulders above other companies.

While in-house content creation is great for the companies that can hire the right team, oftentimes this higher level of content requires coordinated teams of researchers, writers, designers, and marketers to se the campaign from start to finish.

We specialize in these types of content formats:

• High-quality infographics
• Engaging maps
• Surveys and data studies that break the news
• Long-form blog post content that ranks and earns links
• Other digital PR campaigns for press attention and links

By focusing on formats that work now – not 5 years ago – we can help you stand out vs your competitors and earn backlinks that they can’t.

We typically work with you on building a top-of funnel content creation strategy that ties in with your company.

We build content that stands on its own and can guide the link building campaign. Typically this means visual assets such as maps and infographics, surveys, or new data studies. (Yes, infographic link building still works if well done).

We then pitch 100-200+ bloggers and journalists. At the end of the day, they either like it or they don’t. This is the utmost in link quality, as it requires strict editorial approval.

We’ve built links from sites like Entrepreneur, HubSpot, Yahoo, Lonely Planet and more.

Pressing your key advantage: data + perspective

We can help amplify and distribute stories built on your data. One of the most powerful moats is when you can bring proprietary data to the table to tell new stories. How are you creating and sourcing this data?

As a case study, with one of our popular logistics comparison clients, we work with them month in and month out massaging and filtering their data into stories that spread like wildfire and land coverage month after month.

Your Business is a match if:

• You know that content creation and SEO can take 3-6 months to bear fruit
• You’ve worked with an SEO company or digital PR agency before, or have done it yourself
• You have other marketing channels – such as Adwords, Facebook Ads, email, and others that are working
• You serve clients nationally, and not only local
• You either want ecommerce sales, leads, or online bookings
• You have a reasonable budget (see pricing below) – generally you should spend over $50,000 a month on all marketing efforts

We’re not a Good Match yet if:

• Your budget for all marketing is less than $50,000 a month (since digital PR and traditional PR is just one portion of all marketing)
• You want content for offline purposes only
• Your site is brand new and you have never tried to get traffic to a website before
• You don’t know your profit and lifetime value per customer
• You need immediate results in less than 30 days
• You’re only looking for local SEO services, or primarily only sell in-person

Creating high-fidelity content and pitching it to relevant outlets is not cheap, but it’s way more ROI-positive than low-quality campaigns – or doing nothing.

While a budget is a good place to start, the ultimate goal is to get value and ROI from the work, not the lowest price. To give you a ballpark, our online digital PR services typically range from $5,000 to $20,000 a month depending on the company and scope, but is highly dependent on your company goals, industry, competition, and growth targets.

Digital PR and link-building pricing is variable depending on the industry and volume. Some industries, such as travel and finance, are harder to get traction in, so we have to factor that in. Other variables include editorial approval and the quantity of assets built per month.

Pricing Models

Depending on client goals and systems, we will typically create a flat-rate or points-based pricing model aligned around value for both parties. We work with you to find the sweet spot of size, volume, and value to support your 12-month goals.

Interested to see if this pricing aligns with your budget and ROI goals? Fill out the quote form on this page to get started!

We hope to meet you soon, and hear what your digital PR goals are for this year!

How do we support AEO with digital PR services?

Here’s how it works:

• Data and research indicate AI search loves brand signals.
• Digital PR is a shortcut to earning more of them, plus it lifts both AI search visibility and SEO.
• Aim to create digital PR content in formats that AI can easily digest (listicles are back!)
• Prioritize outreach to publishers who are frequently cited, especially for topics that matter to your brand.
• Lean on proven digital PR frameworks, then layer in AI-friendly lifts, instead of rebuilding an entire strategy.
• Focus on the 10% shift for AI-search, but, mostly, remember to create human-first content.